Pay-Per-Click (PPC) is effective, and a lot of business owners and marketers are using this. However, your PPC campaigns will not work if you don’t have a good web design. Without a web design, it will be difficult to measure results, regardless of what your goals are. So, before you dive into PPC, it’s important you know why you should invest in good web design and how the two work together. 

First, PPC!

PPC is a form of internet marketing where you pay a fee every time your ads are clicked. To put it simply, PPC is an effective way to buy visits to your website. 

Due to the growing competition in getting site visitors, search engine advertising is a popular form of PPC to make it happen. Search engine advertising will let advertisers bid for ad placement in sponsored links when a user searches a keyword related to their products or service. 

Every time the ad is clicked, it will send the user to the website, which is when you need to pay a fee to the search engine. If the technique is working, you don’t need to worry so much about the fee you pay because if you think about it, if the visitor converts, you get more money in the long run. 

Now, Your Web Design

If you don’t have a website yet, but you want to invest in PPC, you need to have a website built first. A good web design must be visually attractive that can catch users’ attention. The web design must connect to your target audience well. 

Besides the look, the website must be easy to navigate. You don’t want users getting confused while browsing your site. Next, the website must contain relevant content that is informative and easy-to-read. 

Your web design must also deliver the best user experience. One way to ensure great user experience is to guarantee that the site loads fast and is responsive across all devices. 

PPC and Web Design Go Hand-in-Hand

It’s easy to think that having a website is enough to run PPC campaigns. However, if the website isn’t designed properly, you could lose all the site visitors you get from your PPC campaigns and you will end up paying for fees that don’t produce the results you want. 

So, before you launch PPC campaigns, it’s essential you invest in good web design first. A great web design will not only be helpful to PPC campaigns, but to other marketing strategies you will implement for your business. 

Conclusion

Designing a website requires a specific set of skills and knowledge. If you don’t have experience in this, it’s worth investing in a professional web design service to help you come up with the best design that suits your brand and your target audience. You can also hire a PPC expert to help you kickstart your campaigns and make sure you’re on the right track. Better yet, work with an agency that can do both web design and PPC for a more streamlined approach.

Discover My Business is a reputable PPC agency in New York that also offers web design services. We can help you generate qualified leads and get real results from your online marketing. Get a free consultation today.