Our Guide To Determining When To Scale Your PPC Ads

Pay-per-click (PPC) advertising can get your business far! SEO is essential to establishing your online presence, but it takes time. If you want to drive traffic to your website fast and reach your target audience immediately, PPC advertising is your answer. Just within minutes of your campaign launch, you can get optimal positioning and traffic!

PPC advertising has undoubtedly helped countless businesses find new prospects and build their customer base while simultaneously working on their SEO efforts. However, many companies find it challenging to determine when to scale up once their PPC ads get more impressions and clicks.

Is It Time To Grow?

Optimizing your ads is one thing, but scaling up is a whole other matter! Expanding your advertising efforts involves many risks, as changing something that’s already successful can cause your business to lose money instead of helping you generate more profit.

One mistake can cost you everything, which is why it’s crucial to determine the best time to expand your PPC advertising campaign further. If you aren’t sure when you should start working with a PPC agency to begin scaling up, just watch out for the indicators below:

Your click-through rate is higher than average.

Your PPC click-through rate refers to the rate at which your PPC ads are being clicked. The click-through rate matters, especially in PPC advertising, because it significantly impacts your Quality Score, which refers to the rating of the quality and relevance of your PPC ads. 

With a higher Quality Score, you can pay much less per click and have better ad positions. Having a high-quality score can help your business save money so that you can spend more on other campaigns or processes. However, to achieve this, you need to have a high click-through rate. 

Once your PPC ads have risen to 1.91% or higher, then it means they’re performing well, and perhaps even more than expected. Once you’re sure that your PPC advertising efforts have paid off, it’s time to expand.

You’re spending less but have increased your conversions.

Measuring the return on investment (ROI) is crucial in determining the efficiency or profitability of a business’s campaign. A high ROI is one of the most important KPIs, as it means that you’ve gained more than you’ve invested. 

Measuring the return on conversions is much like determining the ROI, except you’re determining the effectiveness of your ads by comparing the rate of conversions to the amount you’re spending.

If you’ve successfully gotten a large portion of your target audience to complete the desired goal at low overall spending, then you may want to consider scaling things up. Once your conversions look good and you think you can keep your spending under control, you can discuss doubling your advertising efforts with a PPC agency.

However, when scaling up your PPC advertising, it’s essential to keep in mind that a new campaign doesn’t always guarantee success. When it comes to maintaining or improving your ROI, there is no room for mistakes!

Conclusion

Once you’re sure that your PPC campaigns are performing well and you’re ready to scale up, it’s time to work with a PPC agency to help you improve your existing ad campaigns and roll out new ones. As long as you collaborate with the right people, you’re sure to replicate your past success!

Do you want to improve your PPC advertising efforts? Then, leave it to our team at Discover My Business to help you get real results from your online marketing. Our PPC agency can implement innovative strategies to acquire new clients and build relationships with your current and future clients. Get your free proposal today!