What Is Email Automation (And Reasons Why You Need It)

When we think of automation, the first thing that pops into mind is grinding gears and well-oiled machines ready to expedite and simplify tasks. Automation can be applied to many fields, including marketing. This is where email automation comes in.

Email automation can be beneficial and convenient in helping an up-and-coming company gain a foothold and make a name for itself in the industry. But what is email automation exactly? How can it benefit you? If you have been wondering about this, this blog post will answer this question and more!

What Is Email Automation? (And Reasons Why You Need It)

Automating your emails sounds precisely like what it is. This innovation will automate the emails that are sent in your email correspondence programs. These emails can be sent at a specific time or date and are automated to meet a set of predefined criteria. Automating your business emails can help your email program processes in many ways.

Benefits of Email Automation

Whether you are looking to boost customer satisfaction or create a better user experience, email automation can help you reach these goals. Here are a few of the most common benefits that come with email automation for your workplace.

1 – Workflow Efficiency

Efficiency is one of the top advantages of using automation. Instead of spending countless hours searching for all the appropriate recipients for your email list, email automation tools will help make this process easier.

2 – Improved User Experience

Common types of automated emails may come in the form of payment reminders and deadlines. However, these emails can also be used to enhance the user experience. Good examples of these are incentive programs, discount offers and other messages to help build rapport and promote better traffic and website conversion rates. 

3 – Customer Retention

Automated emails may also be used to save customers that are losing interest in your brand. These emails may be constructed as a one-size-fits-all email designed to track the reasons for the customer’s sudden disinterest in your brand. The feedback will help you change their minds about unsubscribing or at least improve your products and brand as a whole.

Automated Email Ideas

1 – Birthday Emails

Sending automated emails to your existing clients on their birthdays will be an unexpected and pleasant surprise to your customers. It will show that you are invested in customer satisfaction and fosters a positive relationship between you and your client.

2 – Cart Abandonment Emails

These emails are designed to try and make a last-ditch effort to “save” customers who have decided not to take the final step in their purchase with you. 

3 – Loyal Customer Emails

Loyalty emails are lovely tools to say thank you to customers who have patronized your brand and have been doing so in the recent past. 

Conclusion

Email automation will help create an easy email program and will help create a more positive and pleasant experience for your customers. Once you have gotten the hang of using email automation strategies, it will be easy to make this technological innovation work for you!

If you are looking for marketing automation solutions, come to Discover My Business! We are a digital marketing agency that provides PPC, web design, marketing automation, and video production services. Request a consultation today!

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