Millions of consumers use Google Merchant Center to find, explore, and buy your items. It provides you with a variety of services for getting the appropriate items to the right and targeted clients. 

One such service of Google Merchant is to promote your product feeds. A feed is a file containing items you want to promote through Merchant Center. The sorts of feeds you employ as a retailer will be determined by your requirements.

But there may be times when you need assistance in fixing Google Merchant Center feed issues. So, with so much riding on this, let us understand issue-specific answers to your feed issues.

Identifying Feed Issue

There are mainly four subheads under which the feed issue falls. These are as follows:

Feed creation issues

Under this, your feed is missing an attribute or has incorrect formatting.

Feed registration issues

Country or location name is missing or your feed does not comply with the rules and regulations of the country. Incorrect data feed file names or wrong filename extensions might have your feed end up having registration issues

Formatting issues

Tab-delimited text or tab-delimited text

Make sure your feed has quoted attributes enabled if you’re utilizing previously prepared material (anything with line breaks or quotes).

Make that your columns (tabs) with the needed qualities match all of the items; there will often be an additional tab or a tab that is missing.

The Google Merchant Center add-on for Google Sheets will help you validate your data.

You can’t use special characters like “&” that hasn’t been escaped.

Although capital letters may appear in your attribute names, any capitalization should be eliminated. The title element, for example, should be written as <title> and not <Title>

Fixing Google Merchant Center Feed issues

After identifying the issue from the above-listed items, follow these steps to fix Google merchant feed issue you are facing. 

1. Log In to your Merchant Center account.
2. Choose Products> Feeds.
3. Click feed name.
4. Click the 3-dot icon 3 dots on the “Processing” page.
5. Choose to save the file to your computer.

After you’ve submitted your feed, you’ll be able to obtain a CSV report with all of the processing problems and cautions. When a report is available, you’ll notice a link to download it next to the “Download file” button on the feed summary page.

At the top of the report, there will be a table with details on individual items and their feed faults and warnings, followed by a table with details on individual things and their feed problems and warnings.

Please keep in mind that the report will only be available for 14 days after you’ve uploaded your feed and will only contain information on up to 100,000 faults and warnings.

The report will contain a detailed description of feed rules, your issue, and descriptive steps as to how you can resolve your feed issue, following that you will be good to go.

Google Merchant Centre Help

For any further assistance regarding fixing Google merchant feed errors or avoiding them in the first place, you can go check the Setup feed rules of the Merchant Center.

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