When it comes to digital marketing, video is an ideal medium. As of this moment, YouTube boasts that users are watching four billion videos per day on their site—and about 92 percent of B2B buyers recall seeing a related video before their purchase. Aside from the importance of visual storytelling, there are several reasons why video is such a great tool for your marketing strategy. 

Without further ado, here are some of the many benefits of using video in advertising:

1. It Is a Great Tool for Educating Potential Customers

People are much quicker to understand when a video is used when explaining a product. Videos are often easier to consume than lengthy descriptions, and they can be shared in a manner that doesn’t make the viewer feel overwhelmed. The best thing to do is supply them with the information they want and need, concisely and digestible.

2. It’s a Great Way to Demonstrate Your Business’ Reliability

If you want to prove that you are an authority in your field, there’s no better way than to use video. After all, how can people know if you’re an expert in your field if you cannot show them what you can do? It’s a great way to get people to see that you’re a legitimate business and a firm worth doing business with.

3. Video Encourages Sharing and Engagement

As we mentioned before, a video with a catchy tune and a catchy title can go viral in no time at all. The best videos will have people sharing them with their friends and family members. The best part is that even if you don’t want to share your video, you’ll probably do it anyway.

4. It Helps Drive Sales

Video is a great way to convert visitors into buyers. Video marketing is responsible for a whopping 89 percent of B2C purchase decisions. So if you’ve been looking for a way to increase sales, you should definitely try adding video to your marketing strategy.

5. It Works Well With Social Media

We are constantly told how social media is such a great way to reach people. A video is a great way to get people to interact with you on social media. You will have people talking about you, and you will have people talking to you. That’s a win-win situation.

6. It’s Good for SEO

YouTube is by far the most popular search engine on the Internet today. If your video can go viral, you will be featured in countless videos by other people, and you will be more easily found in Google searches and other search engines.

7. It Caters to Mobile Users

We live in a world where smartphones and tablets are ubiquitous. If you’re not catering to mobile users already, you’re crazy. Video is the perfect vehicle for a mobile marketing campaign because you can use it to take a short break from whatever you’re doing. This gives your potential customers more of an opportunity to remember you.

Conclusion

A video is more than just a video. It’s an opportunity to create an emotional connection with people. It’s an opportunity for you to educate your potential customers about the benefits of your product. It’s an opportunity to prove that you’re an expert in your field. It’s an opportunity for you to boost your SEO and increase your Internet visibility. It’s an opportunity to gain valuable insight into your target audience. It’s an opportunity to drive sales.

Discover My Business provides pay-per-click ads, web design, marketing automation, and video production services. We help companies and local businesses thrive with our all-in-one online advertising, sales, marketing automation solutions, and video production service. We bring all the things you need to solve your online advertising problems in one place. We’d love to help you succeed with your online presence! Get in touch with us today and let us know how we can help!

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