How It Works
The Google search engine matches keywords to searches, and the advertisers pay to show certain ads based on those keywords. When someone searches for something on the search engine, it checks the keywords in its advertisers’ “ad groups” (groups of ads that all target the same thing). If there’s a match, the auction begins.
The Auction Phase
When a user searches, the AdWords system identifies ads whose keywords match the search. The system ignores any that fall outside the search criteria, like ads that target a different country or have been disapproved. Then, the system compares the remaining ads and determines whether or not your ad will display based on your bid, your website, and the quality of your content.
Understanding Quality Score
The Quality Score is a standard metric Google uses to determine the quality of your ad. It’s a lot like a credit score, ranging from one to ten. This score is derived from all of a business’s keyword bids. Each keyword bid, or ad group, is analyzed by Google AdWords to determine how relevant your ad is to the keyword and how closely your ad copy meets the user’s expectations.
It also considers certain metrics, including CTR (click-through rate), the percentage of people who click on your ad compared to the total number of people who see it. The higher your CTR, the more targeted your ads are.
Google has a few tools in place to help advertisers get the most from their advertising campaigns. One way it does this is by providing reports which will provide advertisers with recommendations regarding their ad and content’s score.
The Power of Keywords
Keywords are the foundation of an effective AdWords campaign. They’ll determine the number of clicks and views your ad receives, as well as whether or not it shows up high in the SERPs (search engine results pages). For this reason, keywords are important to select carefully. There are several factors to take into consideration when choosing keywords. These include:
Make sure that you include keywords relevant to your business in your ad copy. This will ensure that potential customers see your ad and that they will be interested in your business. Google even provides a Keyword Planner, which will help you find keywords that are relevant to your industry.
If you’re looking to implement pay-per-click advertising, you can’t go wrong with Google AdWords. It’s one of the most popular online advertising platforms, and it’s incredibly effective. With a wide variety of ways to advertise, there is a solution for every budget.
The rise of online advertising has allowed companies to connect with their target audience with speed and efficiency. As the Internet continues to expand and evolve, online advertising will continue to grow and thrive.
Simplify the process with the help of an AdWords consultant, and start generating leads and converting traffic! If your company’s based in the US and trying to succeed in the digital landscape, contact us now and learn how we can help you do just that.