Digital marketing is a more flexible, accurate, and cost-effective way to market your product, making it an ideal choice for small businesses to advertise their product locally and for multinational companies to market their brand globally. Through digital marketing channels, businesses can reach a wider audience more easily and with greater precision, making it an extremely powerful medium for marketing in the modern age.

So nowadays, it’s not just enough to have a great copy. Even the best digital marketing agency in the world will tell you the best way to hook potential customers from the get-go is through a combination of text, graphics, and video! This is why explainer videos effectively promote your products or services to a digital audience.

Don’t Videos Explain by Nature?

No, they don’t. Videos usually show visuals about a particular topic but don’t necessarily explain it. Sometimes, they just show and tell.

This is where explainer videos come in. These short videos explain a company, product, service, or idea. These videos are usually around two minutes long and give viewers a quick and easy way to understand complex concepts.

There are many different explainer videos, but the most popular and effective type is the animated explainer video. This type of video uses animation and engaging visuals to break down complex concepts and help viewers understand them simply and concisely.

Why Your Business Needs an Explainer Video Made by a Digital Marketing Agency

The pillars of marketing include brand awareness, target audience, budget-friendliness, reach, and performance. Explainer videos reach all these and much more, as we’ll find out below:

• Brand awareness: Explainer videos can be used on social media to create brand awareness via paid advertisements or uploaded to your website to retain more traffic. If you’re looking for a cost-effective method of doing so, just share the video on your business’s social media platforms.

Plus, they’re usually rendered in 2D animation, making them stand out from conventional video content or static images.

• Target audience: You can use these videos to target a specific audience with informational content that is relevant to them. This type of video can be useful when it is difficult to reach the desired target audience.

By creating an explainer video focused on a particular group of people, businesses can more effectively interest the viewers who are most likely to convert into customers.

• Budget-friendliness: Explainer videos cost you less and are a good investment as you can use the same explainer video 5 years later for your marketing activities. The nature of explainer videos is versatile in marketing and budget-friendly. Instead of paying upwards of $50,000 for a whole production crew, you just need a graphic designer to create everything from scratch at a minimum of $1,000!

• Reach: Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have billions of users worldwide. The average person is online two to three hours daily just scrolling through these platforms. Explainer videos are an easy, convenient way to reach out to them. Just type compelling copy, post, observe as netizens comment, and re-share your content for others to see. Those are also your metrics for measuring effectiveness.

So Then

What are you waiting for? Contact Discover My Business to get a few explainer videos done for your products and services! We’re a digital marketing agency specializing in PPC, web design, automation, and video production to give your business and brands the competitive edge in today’s digital landscape. Visit our web page to get $1,000 in Google Ads credit free!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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