5 Steps to Become Successful in Using Google Ads for Business

Online marketing has been an effective tool for most businesses in the past years. With Google Ads leading the services as the most popular and reliable marketing network, most people depend on its easy-to-use features and high reward yields.

Although the service strays far from traditional advertising models, it’s still a better option for businesses wanting to leverage against competitors online. But how do companies become successful with it? Here are some steps to follow.

1.Learn to Plan Ahead

Google Ads isn’t a magical system that automatically drives success to everyone’s business. Instead, the service starts with a plan—something that’s cohesive, achievable, and timed. By knowing your company’s goals, you’re steering your company to where you’d want to go.

Think strategically and focus on the areas that are more likely to drive the best results. It would also be good to analyze your strengths, weaknesses, opportunities, and threats to know precisely which parts of your brand may need more attention than others.

2. Select the Best Keywords

Producing the best campaign is only a part of the job. However, the other half relies on keywords to drive the advertisement to people who might provide impressions about it. Finding the most suitable keywords for the business is challenging at first. However, list down all the possible buzz words associated with the company and narrow it down from there.

It’s vital to categorize keywords for easier management. For example, group a set of specific keywords pointing to a particular crowd or audience. Next, choose more general terms and try to keep them as relevant as possible. Lastly, choose a good number for each keyword grouping, at least ten to twenty tags per group.

3. Produce Share-Worthy Advertisements

Google Ads isn’t powerful enough without the witty or share-worthy advertisement. If you’re filming a video you plan to use as a commercial, make sure it corresponds to your target audience and current trends while containing a value that’s worth the share.

Although advertisements work to attract the audience’s attention, make sure it is still informative and something they can learn from. Of course, never forget to attach a call to action anywhere within the medium. Make sure that people will know what to do after watching or seeing the video online.

 4. Consider the Timing of Posting

Posting advertisements on the web isn’t only about getting the word out. Instead, it is something you must do with careful timing and mastery of your chosen platform.

Google Ads utilizes user information like browsing habits, intentions, and profiles to determine the keywords and the right time to display the ads. There are instances where the service also includes the user’s location as means to target local SEO.

5. Test Your Ads to See If They Work

The best way to know which tags or keywords are most successful is by running a test for the ads. By broadcasting the same advertisement using different keywords, you’ll know exactly which will produce the best results.

Therefore, you should leave the best one after the test run and start editing the underperforming ads to make sure they do well on your next planned posting.


Over the years, Google Ads has become more critical to businesses excelling online. Through its scientific system of putting advertisements online, people can produce media they can post at various times and locations. If your business still isn’t using Google Ads today, then it might be time to check it out.

Discover My Business is an online marketing agency specializing in the expert use of Google Ads to help businesses achieve a greater ROI. We also offer other services, such as pay-per-click advertising and Facebook and Instagram ads. Visit our website today and get a free consultation with us!

Note: Hope you found the information useful on why Google ads suspended. For more such enlightening bits, keep following our blog. Thanks for reading!

In case you want further help our Google Partner Team can help you restore your Google Ads account and If you have any further questions regards to suspension due to Suspicious Payment Activity, you can contact our Google ads suspended team.

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New York

The Manifest Names DiscoverMyBusiness as one of the Most-Reviewed PPC Companies in New YorkThere are thousands of ways how you can utilize digital marketing for your business, but one of the biggest and most popular solutions today is Pay Per Click. PPC has been one...

Hire the Best Marketing Manager: Your Guide to Top Talent

Snagging the right marketing manager can be a game-changer for your business. A standout marketing manager leads campaigns, ignites brand growth, and pushes revenue to new heights. But let’s face it finding that world-class marketer isn’t always a walk in the park.

How do I Hire a Head of Marketing: A Step-by-Step Guide

Finding the right person to lead your marketing efforts is a game-changer for any business. It’s not just about getting someone who can juggle numbers and brainstorm campaigns; it’s finding that strategic thinker who aligns with your vision, connects with the team, and drives results. So how do I hire a head of marketing?

Smart Conversion Rate Optimization Strategies for More Sales

Let’s cut to the chase: boosting your site’s performance is about turning browsers into buyers. That’s where conversion rate optimization strategies come in handy. You’re here because you want to up those numbers, right? By digging into this article, you’ll snag insights on how a good conversion can revamp digital marketing efforts and why every percentage point increase matters.

Creating a Paid Media Budget for Small Businesses: A Guide

So you’ve got a killer product or service and now it’s time to let the world know. That means stepping into the arena of paid media, a game-changer for small businesses aiming to grow big. It’s no secret that marketing can make or break your business, but how do you get started without draining your wallet?

How to Reduce Marketing Agency Costs in a Company: Smart Tactics

Marketing agency costs sneak up on businesses, chipping away at profits and stirring up tension between shareholders and managers. These are the hidden charges you pay when goals misalign, communication falters, or decisions miss the mark.

Navigating Typical Marketing Agency Cost in United States

Let’s cut to the chase: knowing the typical marketing agency cost in United States is a game-changer for any business stepping into the world of outsourced advertising. You’re about to get the scoop on what bucks you’ll be shelling out when teaming up with a marketing guru.

How to Hire a Fractional CMO: A Step-by-Step Strategy

Think your marketing strategy could use a shot in the arm? Maybe it’s time to consider bringing on a fractional CMO. It’s like hiring a full-time marketing guru, but without committing to the hefty salary and benefits package. Companies big and small are getting wise to this move it offers fresh expertise and keeps you ahead of digital trends while being kinder to your budget.

Best Practices for Hiring a CMO: Your Guide to Success

Finding the right Chief Marketing Officer can be a game-changer for your business. Best practices for hiring a CMO will lead you through this complex journey. You’ll discover how to define their role, who should join forces in the search, and what it takes to align their responsibilities with your company’s vision.

What is Marketing: A Guide to Growing Your Business

Think of marketing as the lifeblood of any business. It’s what gets your product out there and turns heads. What is marketing? In a nutshell, it’s how companies connect with folks like you and me, make us wise to what they’re selling, and keep us coming back for more.