A Quick Guide on How to Cancel Your Google Ads Account

Google Ads, formerly Google AdWords, is a powerful tool to help businesses increase their online visibility and reach their target customers. However, there are instances where you may want to cancel your Google Ads account. This blog post will guide you through canceling your Google Ads account.

Table of Contents

1. Why Cancel a Google Ads Account?
2. Steps to Cancel a Google Ads Account
   2.1 Sign In To Your Account
   2.2 Navigate to Account Settings
   2.3 The Cancellation Process
3. After Cancellation
4. Conclusion

1. Why Cancel a Google Ads Account?

You might want to cancel your Google Ads account for many reasons. Perhaps your marketing strategy has shifted, and you no longer need to advertise on Google, or maybe you’re not seeing the return on investment you hoped for. Regardless of the reason, Google has made it relatively straightforward to cancel your account.

2. Steps to Cancel a Google Ads Account

• 2.1 Sign In To Your Account

  The first step in canceling your Google Ads account is to sign in. Go to the Google Ads homepage and enter your login credentials. If you have multiple Google Ads accounts, make sure you’re signing into the correct one.

• 2.2 Navigate to Account Settings

  Once you’re signed in, click on the Tools and Settings icon in the upper right corner of the page. This will open a menu where you will see the option for ‘Preferences’. Under ‘Preferences’, locate and click on ‘Account Status’.

• 2.3 The Cancellation Process
  

  In the ‘Account Status’ section, you will see an option for ‘Cancel my account’. Click on it. You will be asked to confirm your decision and to understand the consequences of canceling your account. Read through the information provided, and if you still want to proceed, click on ‘Cancel my account’.

3. After Cancellation

Once you cancel your Google Ads account, all your active ads will stop running, and you won’t be able to create new campaigns. However, your account will still exist in a “cancelled” state. This means you can reactivate your account if you ever decide to use Google Ads again.

Please note that cancellation doesn’t exempt you from paying any outstanding balance on your account. Ensure to clear your dues to avoid any complications.

4. Conclusion

Canceling your Google Ads account is a significant decision. It’s essential to consider all the potential impacts on your business before proceeding. However, if you decide that it’s the best course of action, the process is simple and straightforward. Remember, Google maintains your account data, so if you ever wish to return, reactivation is just a few clicks away.