*** Get the Metrics You Need to Spend Smarter ***
Why Your Dental Office Needs
Call Tracking
How Call Tracking Informs
Your Marketing Spend
With a call tracking system in place, you can see at a glance which ads and channels are leading to phone calls and which are not. You can make decisions faster and with more authority, tweak advertisement spending to better serve your goals, and leverage call recordings to convert more leads through superior customer service. Call tracking can help end your agonizing over difficult marketing decisions by allowing you to watch the success of your campaigns in real time. If your radio ads lead to a 300 percent increase in phone calls, you can invest more money in radio advertising with confidence.
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How Call Tracking Works
Call tracking software matches incoming phone calls directly to online and offline marketing campaigns, thereby taking the guesswork out of evaluating the success of marketing ads. Using a technique called dynamic number insertion (DNI), call tracking software shows a specific phone number to every visitor, and depending on your setup, can even change according to the source
of traffic. This sophisticated form of call tracking allows you to see at a glance which marketing channels and even which keywords are delivering high-quality leads over the phone.
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The CallRail Platform
Unlock the complete CallRail Platform.
The CallRail platform builds on Call Tracking to provide an entire suite of integrated tools that makes marketing your business — and turning leads into loyal customers — a cinch.
- Call Tracking
- Form Tracking
- Conversation Intelligence
- Lead Center
CallRail was started by a small business owner and now serves 150,000 small businesses just like him.
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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.