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How to Track Website Call Conversions
Manual call tracking
Simply asking your callers what led them to pick up the phone is the easiest way to find out where your calls are coming from. It’s also more personable technique since you’re able to directly interact with your customers. This can be a good option for very small, local businesses who typically experience a low volume of calls. It’s also a good option for larger businesses who want to periodically check that they are getting aligning information from the caller and the call tracking technology they are using.
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Simple call tracking
Google call extensions allow you to add a phone number to your Google Ads (formerly AdWords.) When a user clicks on your ad, they’ll have the option to either visit your website or instantly dial your business, making these types of ads ideal for those who are trying to boost phone calls.
To track calls that come from Google call extensions, you’ll need to add a Google forwarding number (a Google call tracking number) to your ad. The data from your incoming calls will then feed into your Ads account for you to track website call conversions.
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CallRail Lead Center
Add Lead Center to unlock the complete CallRail Platform.
With lead center, you can cell, text and chat from one easy-to-use form inbox. Combined with our Analytics Suite, you’ll also have the real-time visibility to know which marketing sources are making your phone ring.
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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.