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4 ways to be present within the digital patient journey
Why your digital presence is important
More and more, patients are beginning their healthcare journey online. I became increasingly aware of this during my time with Google health services from 2014 to 2018.
It helped me realize just how important it was for health systems to be present at key moments during the patient journey. If they’re not, chances are the patient will find another provider. And it makes sense.
Before anyone picks up their phone, the first thing they do is research—even more so for health-related questions. They pore over review sites, look into provider pages, and dig into all the services a health system provides. It’s only when patients feel they’ve exhausted their research that they will make a call.
This is even more evident given the global pandemic. Since the start of COVID, patients have turned to the internet for medical advice. Over 3.9 million searches were conducted in September for worldwide news and information related to the pandemic, according to SEMrush data.
That’s a lot of opportunities to get your healthcare system or practice front and center of your target audience. Not only is it an excellent opportunity to build awareness, but it’s a great way to start establishing a relationship with prospective patients. So, how do you make sure you’re present within the digital patient journey?
Here are four ways to be present within the digital patient journey
- Invest in search engine marketing
- Advertising on relevant health sites
- Consider a mobile-first strategy
- Measure, measure, measure
Less physical contact is the new normal
The new normal for many people is less in person interaction. Consumers have to interact with businesses remotely and because of this reality, they want to be able to have their questions answered as if they were right in the showroom.
Traditional businesses have moved to remote operations
Traditional businesses that always had physical interactions with customers have seen their operations move to remote situations. This includes law firms and many other consultative service providers.
Prior to the Coronavirus pandemic, it would have seemed a bit odd to hold a meeting with your attorney to draft a will using Zoom, Google Meet, or some other form of video conferencing app.
But ever since March 2020, attorneys have moved their operations completely remote. This includes onboarding new clients, holding appointments, drafting wills, revising legal documents, and much more
Check this out!
Ready, set, go
There are many different parallels between a great sports team and a great sales organization. To achieve a high level of success, you must continue to improve your processes, create a strong team culture with competition, generate peer feedback, and show progress after every single opportunity.
CallRail has the tools to help you stay on track throughout the entire process; start testing them out for free. If you can do that, you and your team have a great opportunity to reach your goals this week, this month, this quarter, this year, and far into the future.
CallRail was started by a small business owner and now serves 150,000 small businesses just like him.
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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.