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CallRail for Lawyers

Legal eagles don’t just go with their gut

The stakes are high for legal marketers. Competition is stiff. Ads are expensive. And the right leads can transform firms. To succeed, you have to spend smarter — and know which marketing matters.

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Lawyer Connection doubles inbound calls with CallRail

A flexible featureset brings opportunity and peace of mind

Initially, Lawyer Connection was drawn to

CallRail because they’d be able to provide their clients with phone numbers local to the Toronto area, and for the granular reporting broken down by source and marketing channel. But as the months rolled on and they began to optimize their marketing around the analytics brought in by CallRail, they discovered a bevy of other features that had a big bottom line impact for both them and their clients.

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More inbound calls and optimized ad spending

After several years of fine-tuning their marketing based on the insights gleaned from CallRail, Lawyer Connection has seen results that any business would envy: They’ve more than doubled their inbound call volume since implementing advanced call tracking. That means more clients connected to more firms, and better case outcomes thanks to their data-driven approach.

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FORM TRACKING

Connect phone and web leads to your marketing

Add Form Tracking to Call Tracking and open up insights into all your lead activity. Try it free to find out which marketing works, online and off.

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you’ll market and spend smarter.

Form Tracking also alerts you when high-value leads show interest — and help you close them.

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.