*** Get the Metrics You Need to Spend Smarter ***
See a full history of every interaction a caller has with your business
Pinpoint the interactions that lead to conversions
Traditionally in analytics, conversions and transactions are tracked to the last search, call, or ad that the visitor experienced before the sale. Of course, that doesn’t reveal all the other interactions that may have led to the final conversion. You have no idea how long the prospect has been looking for a solution and what other sources led them to you.
Let’s say a visitor comes to your website through a Google PPC advertisement. Two days later, they remember visiting your website and decide to visit again, this time finding your site by doing a Google Organic search. Five days later, they’re browsing the web and return to your site by clicking on your retargeting
Before multichannel attribution, you would only see the first channel visitor came through. With CallRail, you’ll see that this caller first came through Google Ads, then came back through Google Organic, and finally, though your retargeting campaign.
Make data-backed decisions
Insights from multichannel attribution data influence your next move with your marketing strategy. Knowing each channel that leads visited before converting gives you proof of which marketing channels are worth the investment. See which online marketing channels lead to offline call conversions, and reduce the time and money it takes to launch future campaigns.
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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.
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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.