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CallRail for Rehab
What is Call Tracking?
With Call Tracking, you’ll know before you even pick up the phone. Better yet, you’ll have powerful analytics around which ads, campaigns, or search terms inspire your best leads to reach out, so you can invest more into the marketing that moves your business forward.
How to create a marketing campaign for your Rehab Center
When it comes to marketing, if a clinic or rehab center leans too much toward hard sales tactics, they risk seeming pushy and out of touch with potential patients and their families. On the other hand, if a clinic skimps on marketing and sales altogether, they’ll miss opportunities to leverage online visibility to better reach those looking for help and recovery in the first place.
Understand the patient’s journey and provide helpful, relevant marketing material
Individuals and their loved ones often begin the selection process well before they even contact a clinic, conducting online research for helpful information about addiction recovery, types of therapies, and insight into professional treatment.
One of the most effective ways to map out your marketing material is to review call recordings. Every phone call your clinic receives from potential patients is full of information you can use to inform and direct your marketing strategy. Over time, your inbound phone calls will reveal commonly asked questions, challenges your potential leads face, and feedback on your clinic. Each of these pieces of information can serve as a springboard for helpful content that meets a potential client right where they’re at in their addiction treatment search.
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Conversation Analytics
An easy way to measure the effectiveness of each of your campaigns is to use Call Tracking and Form Tracking to assign unique phone numbers and forms to each of your marketing channels. Tracking the performance of your marketing channels helps to understand which ones drive the most traffic to your clinic.
For instance, say after analyzing your previous phone conversations in Step 1 you create three pieces of marketing material to help potential patients learn more about your clinic.
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Trusted by more than 180,000 businesses
Our customers have ranked us #1 on G2 for 15 straight quarters thanks to
our ease of use and our focus on accurate, secure data.
The CallRail platform builds on Call Tracking to provide an entire suite of integrated tools that makes marketing your business — and turning leads into loyal customers — a cinch.
- Call Tracking
- Form Tracking
- Conversation Intelligence
- Lead Center
CallRail was started by a small business owner and now serves 150,000 small businesses just like him.
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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.