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CallRail for Website

What is Call Tracking?

With Call Tracking, you’ll know before you even pick up the phone. Better yet, you’ll have powerful analytics around which ads, campaigns, or search terms inspire your best leads to reach out, so you can invest more into the marketing that moves your business forward.

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Call Tracking

How Call Tracking works?

Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.

Long story short, if you can put a phone number on it, you can track it.

In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with CallRail, you can record your calls, too).

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Conversation Intelligence

Reveal real insight with artificial intelligence

There’s a lot you can learn from your team’s calls. But for people, scanning call recordings and transcriptions is time-consuming, mind-numbing work.

For robots, it’s a breeze.

They work fast. They don’t miss details (humans are only human). And what’s more, AI-powered Conversation Intelligence doesn’t analyze one call at a time. It analyzes all your calls, all the time. That’s how it surfaces big picture, actionable insights you can use to improve service, train staff, and save marketing dollars.

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Form Tracking

You’ve packed your pipe full of prospects. But which leads are qualified? Which aren’t? Which are ready to buy? Which need nurturing? And which found you through your marketing programs?

Find out with Form Tracking.

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you’ll market and spend smarter.

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Lead Center

Lead Center is an all-in-one solution for inbound and outbound VoIP calls and text messages. You’ll find every customer interaction in this live, unified inbox so you can take calls, send texts, and communicate with your customers using the telephone numbers associated with your business.

“Lead Center is an all-in-one interface for scheduling, reviewing calls, monitoring calls, and tracking your lead flow. Now we have everything under one roof.”

~ Ryan Parker, DCI Properties

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Smarter marketing for agencies and your clients

Report on all touchpoints without platform bias.

CallRail objectively tracks the impact of each touchpoint in the customer journey, including ads, organic searches, direct mail, and much more. You can then package that data into easy-to-interpret reports that prove the value of your work to your clients.

We work the way you work

Our pre-built integrations let you feed data from CallRail into the marketing tools your clients use most, like HubSpot. You can also use our open API to connect data from CallRail into other tools they may use. Either way, your clients’ data stays organized in a single platform.

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.