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Is CallRail Worth It?

WHY CALLRAIL WORKS FOR YOU

If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what’s working and what’s not. The CallRail platform builds on Call Tracking to provide an entire suite of integrated tools that makes marketing your business — and turning leads into loyal customers — a cinch.

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CallRail Products Tailored For You

Call Tracking

Call Tracking software attributes (or matches) incoming phone calls and texts to your marketing channels and tactics. This helps you measure the success of advertising campaigns while fine-tuning marketing strategies and spend

How Call Tracking works

Under the hood, Call Tracking uses dynamic number insertion (DNI) to keep track of online activity like PPC ads, emails, social media posts, and keywords. Source-level tracking follows the calls from offline marketing pieces: ads, mailers, brochures, billboards, and more.

Long story short, if you can put a phone number on it, you can track it.

In addition to revealing the sources behind your calls, you’ll also gain access to each lead’s name, number, and location (with CallRail, you can record your calls, too).

Conversation Analytics

Form Tracking connects all your phone and form leads, including call recordings and transcriptions. With their entire contact history right at your fingertips, when they’re ready to talk, so are you.

How Form Tracking works

While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click “submit” on a form. Together, they illuminate all your lead activity. And with these combined insights, you’ll market and spend smarter.

Form Tracking also alerts you when high-value leads show interest — and help you close them. Let’s say one of your ads inspired someone to click. A couple of days later, you get a text notification when they submit a form and downloaded a report. Then they dial your number. Form Tracking connects all these touchpoints into a simple, seamless timeline. And you’ll have that timeline at your fingertips when you take their call. Plus Form Tracking is not costly, clunky, or stuffed with features you’ll never use. It’s just-right lead attribution, just in time.

Conversion Intelligence

With Conversation Intelligence, AI automatically collects and compiles all your call data. Then word clouds and bar graphs make trends and insights easy to see and understand.

How Converion Intelligence works

There’s a lot you can learn from your team’s calls. But for people, scanning call recordings and transcriptions is time-consuming, mind-numbing work.

For robots, it’s a breeze.

They work fast. They don’t miss details (humans are only human). And what’s more, AI-powered Conversation Intelligence doesn’t analyze one call at a time. It analyzes all your calls, all the time. That’s how it surfaces big picture, actionable insights you can use to improve service, train staff, and save marketing dollars.

With Conversation Intelligence, you get automated recordings and transcriptions of all your calls. But more importantly, you also get Automation Rules. Once you choose the words and phrases you want to target, Automation Rules highlights every time they’re spoken. You can also view them at a glance in a word cloud or bar graph.

Lead Center

Call, message, and manage all your contacts wherever work takes you. Keep up with all your communications when you’re on a job or in an offsite meeting. When you collect all your contacts and conversations into a single, unified inbox they’re easier to manage and improve.

Talk, text, and chat from a single inbox

When you juggle devices, apps, and phone numbers, opportunities slip through the cracks. Lead Center’s unified inbox lets your team centralize and share communications and contacts, so you can power up sales, service, and support.

Gain control of your contacts and communications

Centralize your business’s contacts, consolidate your team’s calls, texts, and chats, and customize routing flows for incoming conversations. Lead Center gives you the tools you need to improve response times and craft 5-star customer experiences.

Know your customers, grow your business

Elevate sales and service by learning from your customer communications in real time. Lead Center delivers insights into active and recent conversations so agents and managers can classify, monitor, and analyze leads while they’re still hot.

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CallRail goes great with everything

CallRail doesn’t just work with 700+ marketing tools — it makes
them better. In a few clicks, our call and conversion data fuels
deeper insights, automatically.

CRM
Mobile Optimizations
Bid Management
Social Media Advertising
Search Advertising
Workflow Automation

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CallRail was started by a small business owner and now serves 150,000 small businesses just like him.

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Disclosure: We are an independent CallRail Affiliates, not an employee. We receive referral payments from CallRail . The opinions expressed here are our own and are not official statements of CallRail or its parent company, CallRail LLC.