Select Page
DMB : CRO Audit: Hero Section
CRO Audit

A conversion audit you can buy without a sales call.

Fixed price, fixed scope, and a report written to be handed to your developer. Most people who buy one don't hire us afterwards, that's the point of selling it this way.

From $1,500, see both tiers See the report

$1,500 or $3,500 · 5 or 10 business days from access · Fee credited if you continue

DMB — CRO Audit: 02 Spec Bar
Turnaround 5 or 10 days
Findings 12 to 45, prioritised
Walkthrough 45 minutes
Commitment None
DMB : CRO Audit: Deliverable Section
The deliverable

Here's what actually lands in your inbox.

Everyone selling an audit tells you what they'll look at. Fewer show you what you get. This is the format, a prioritised list of specific problems, each with a screenshot, a severity, and what to do about it.

Conversion audit, findings FINDING 4 OF 38
01 Contact form fires two conversion events Every submission counted twice. All reported conversion rates are roughly double the real figure. Critical
02 Primary CTA sits below the fold on mobile 68% of sessions are mobile. The button appears after three paragraphs and a stock image. Critical
03 Nine required fields on a quote request Form analytics show 41% abandon at the phone number field, which is required. Major
04 Paid traffic lands on a mismatched page Ad copy names a specific service; the landing page describes six. Major
05 No trust signals above the fold Reviews and credentials sit in the footer, below the point most sessions end. Minor
ILLUSTRATIVE EXAMPLE, FINDINGS FROM A REAL AUDIT, CLIENT DETAILS REMOVED
  • 12 to 20 findings for a page audit, 30 to 45 for a full site audit, each written up individually across roughly 16 or 32 pages, not a dashboard export with a logo on it.
  • A prioritised issue list scored by impact and implementation effort, so you can start at the top and stop whenever you like.
  • Annotated screenshots of every problem. Your developer shouldn't have to guess which element we meant.
  • Tracking verification results. We check whether your conversion data is real before analysing it, because a surprising amount of it isn't.
  • A 45-minute walkthrough call, recorded, so whoever implements it can watch rather than read.
  • A traffic verdict. Whether your volume supports A/B testing yet, and what to do instead if it doesn't.
DMB : CRO Audit: Pricing Section
What it costs

Two options. Both are products.

Fixed scope, fixed price, fixed turnaround. No discovery call required before you know what you're paying, and if you go on to the ongoing programme, the full audit fee comes off your first month.

Focused

Page audit

$1,500 one-time

One page or funnel, a landing page, a checkout, or a single conversion path. Best when you already know where the problem is.

5 BUSINESS DAYS · 12 TO 20 FINDINGS · ~16 PAGES

  • Tracking verification for that path
  • Heatmap and session recording review
  • Mobile and desktop teardown
  • Prioritised findings with screenshots
  • 45-minute walkthrough call
Order a page audit
Most ordered

Full site audit

$3,500 one-time

The whole conversion path, from ad or search result through to the confirmation page. Best when conversions are down and nobody's sure why.

10 BUSINESS DAYS · 30 TO 45 FINDINGS · ~32 PAGES

  • Everything in the page audit
  • Full GA4 and Tag Manager verification
  • Funnel drop-off analysis, step by step
  • Form analytics on every lead form
  • Ad-to-page message match review
  • Core Web Vitals and speed findings
  • Testing roadmap, if your volume supports it
Order a full audit

Looking for ongoing testing and implementation rather than a one-time report? That's our CRO programme, from $5,000/month, and whichever audit you buy, the full fee is credited against month one.

DMB : CRO Audit: Honest Block Section

Most people who buy this don't hire us afterwards.

That's fine, and it's deliberate. The report is written so your own team or your existing developer can act on it, every finding names the element, the page, and the fix. There's no section at the end that only we can implement.

We sell it this way because an audit that exists to generate a retainer gets written to generate a retainer. You can usually tell, and so can we. If the findings make you want to work with us, the programme is there, and the full audit fee, $1,500 or $3,500, comes off your first month.

DMB : CRO Audit: What We Find Section
What turns up

The first finding is usually the tracking.

It's the least interesting problem and the most expensive one, because every other number you've been making decisions on depends on it. We check it before anything else.

Four findings that appear on nearly every audit.


  • Conversions counted more than once

    A thank-you page firing on reload, a form event on both submit and redirect, a tag installed twice. Reported conversion rates come out double the real figure, and the ad platform optimises toward the wrong thing.


  • Mobile is a different website

    The desktop layout gets reviewed in meetings held on desktops. Most traffic arrives on a phone, where the CTA sits under three paragraphs and the form is longer than the screen.


  • The form asks more than the offer is worth

    Form analytics usually show one specific field where people stop, frequently a required phone number on something that should have been an email exchange.


  • The page answers a different question than the ad

    Paid traffic lands on something adjacent to what was clicked. It's one of the cheapest fixes available and one of the most common findings.

DMB : CRO Audit: Timeline Section
How it runs

Order to report in 5 or 10 days.

The clock starts when we have read access, not when you pay, because getting analytics access approved is the one part of this neither of us fully controls. We'll chase whoever you name at checkout so you don't have to.

01 / Order

Read access

Analytics, Tag Manager, and ad accounts if you run them. Read-only throughout, we never need edit rights to audit.

Day 0, clock starts
02 / Verify

Check the data first

Before analysing anything, we confirm your conversion tracking measures what you think it does. If it doesn't, that becomes finding number one.

Days 1 to 2
03 / Analyse

Behaviour and funnel

Session recordings, heatmaps, form analytics, drop-off by step, mobile teardown, and ad-to-page match on paid traffic.

Days 2 to 4 / 2 to 8
04 / Deliver

Report and walkthrough

The PDF arrives, then a 45-minute call to go through it. Recorded, so whoever implements it doesn't have to attend.

Day 5 / Day 10
DMB : CRO Audit: FAQ Section
Questions

Before you order.

Is this just a sales pitch in a PDF? +
No, and we've structured it so it can't quietly become one. Every finding names the specific element, the page it's on, and what to change, written so your developer or your in-house team can act on it without us. Most people who buy an audit implement it themselves. If you'd rather we did it, the full audit fee comes off your first month on the CRO programme, so the audit costs nothing if you continue.
How long does it take? +
5 business days for a page audit, 10 for a full site audit, counted from the moment we have read access, not from when you pay. That distinction matters: getting analytics access approved inside a company can take days and it's the one part neither of us fully controls, so we don't start a clock we can't keep. Most of the time is spent watching session recordings and reconciling tracking, which is slow work and the part that produces findings worth paying for. Need it faster? Priority delivery cuts it to 3 or 5 days for $750, and if we miss the date we don't charge for it.
What access do you need? +
Read-only access to GA4 and Google Tag Manager, plus your ad accounts if you're running paid traffic. If you have a heatmap tool already, access to that too, otherwise we'll install one for the duration and remove it afterwards. We never need edit rights, and we don't need anyone on your team to be available.
Which tier should I buy? +
If you know where the problem is, one landing page, one checkout, one form, the page audit at $1,500 is enough. If conversions are down across the site, or you're running paid traffic to several pages and can't tell which is underperforming, take the full site audit at $3,500. If you're not sure, start with the page audit; we'll tell you in the walkthrough if the problem is broader, and you can put the $1,500 toward the full audit within 30 days.
Do I need a lot of traffic? +
For an audit, no, session recordings and form analytics work at almost any volume, and the tracking verification doesn't depend on traffic at all. For A/B testing afterwards, yes, and the report tells you honestly which side of that line you're on. Below roughly 5,000 monthly visitors on the page in question, testing won't reach significance in a useful timeframe, and the audit will say so rather than selling you a testing roadmap you can't use.
Why isn't this $299 like the audits I keep being offered? +
Because those are tool exports. A crawler runs against your site, a template wraps the output, and a PDF arrives with a logo on it, no human watched a single session recording. Ours is 6 to 8 hours of work for the page audit and 15 to 20 for the full site audit, most of it spent watching real people fail to convert and reconciling tracking that usually turns out to be wrong. If a free or near-free audit answers your question, take it. If it hasn't told you anything you didn't know, that's what you're paying for here.
What's the difference between this and a website audit? +
A technical or SEO audit asks whether your site is healthy and findable. A conversion audit asks why the people already on it aren't acting. Different questions, different tools, and largely different findings, a site can pass a technical audit comfortably and still convert at a fraction of what it should.
DMB — CRO Audit: Final CTA Section
Order it

Read access is all we need to start.

No discovery call, no scoping document, no proposal. Order it, send read access, and the report arrives in 5 or 10 business days.

Order an audit (877) 522-7738

Read-only access · Fee credited if you continue with the programme