Your listings are live. Your margins are shrinking.
You're selling on Amazon, Walmart, or Etsy, but your ACOS is climbing, organic rank is slipping, and competitor ads are showing up on your own product pages. The marketplace isn't broken. Your account management is. We take over the listing optimization, PPC, A+ content, and brand protection so you focus on product and fulfillment.
From $750/month per platform · Amazon, Walmart, Etsy, eBay, Target+ · You own the accounts
You launched the listings. Nobody's optimizing them.
Most sellers upload products, turn on auto-campaigns, and wonder why ACOS keeps climbing while organic rank keeps dropping. The marketplace algorithm rewards accounts that are actively managed, and punishes the ones running on autopilot.
Four things quietly destroying your margins.
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Auto-campaigns are spending on irrelevant searches
Amazon's automatic targeting matches your product to anything semantically related. Without negative keyword management, you're paying for clicks from people searching for products you don't sell. This is the marketplace equivalent of the competitor keyword waste we see in Google Ads.
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Your listings aren't converting the traffic you do get
Phone photos, bullet points copied from the manufacturer, and no A+ content. The algorithm sends traffic to your page, the visitor compares it to a competitor with lifestyle images and a brand story, and clicks away. You paid for that visit either way.
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Competitor ads show up on your product pages
Without Sponsored Display defense and proper Brand Registry setup, rival sellers are literally advertising on your own listing. A customer finds your product, sees a cheaper alternative right below it, and you've funded your competitor's discovery.
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You're on one platform and it's a single point of failure
One policy change, one listing suppression, one account review, and your entire revenue stream stops overnight. Multi-platform presence isn't about more sales, it's about survival when Amazon or Walmart makes a unilateral decision about your account.
Six platforms. Same management standard.
Each platform has its own algorithm, ad system, and seller policies. We run dedicated management for each, not one generic playbook copied across all of them.
Amazon
Seller Central and Vendor Central management: PPC (Sponsored Products, Brands, Display), listing optimization, A+ content, Brand Registry, and Buy Box defense.
Amazon marketingWalmart
Walmart Connect advertising, Pro-Seller badge acceleration, listing optimization for Walmart's search algorithm, and fulfillment strategy for Two-Day Delivery visibility.
Walmart marketingEtsy
Tag optimization for Etsy's search system, Etsy Ads management, shop aesthetic and listing photography strategy, and seasonal trend positioning for handmade and custom products.
Etsy marketingeBay
Promoted Listings management, dynamic pricing strategy, store design, and category-level SEO. Global marketplace with unique buyer behavior that requires its own playbook.
eBay marketingTarget+
Invite-only marketplace positioning. We help eligible brands optimize their application and product narrative for Target's curated seller ecosystem and premium buyer demographic.
Target+ marketingAmazon SEO
Dedicated listing optimization for Amazon's A9/COSMO algorithm: keyword research, backend metadata, title structure, and indexing verification across all ASINs.
Amazon SEOEvery lever the marketplace gives us.
Not "set a daily budget and check in monthly." We manage the keywords, the creative, the defense, and the data, daily.
Listing optimization
Titles, bullet points, backend keywords, and category mapping: written for the algorithm and for the buyer. Not copied from your manufacturer's spec sheet.
Marketplace PPC
Sponsored Products, Sponsored Brands, Sponsored Display, and Walmart Connect campaigns, with negative keyword management so your budget doesn't fund irrelevant searches.
A+ content & brand storefront
Enhanced product pages with lifestyle imagery, comparison charts, and brand story modules. Plus a dedicated brand storefront that cross-sells your catalog.
Brand protection
Brand Registry setup and monitoring, Buy Box defense, counterfeit and hijacker alerts, and automated enforcement when unauthorized sellers appear on your listings.
Review & rating strategy
Legitimate review acquisition through Amazon Vine, post-purchase email flows, and insert card strategy, plus monitoring and response for negative reviews before they tank your conversion rate.
Inventory & pricing intelligence
Stock level monitoring so ad spend throttles automatically before out-of-stock penalties hit. Competitive pricing alerts when rivals undercut you on key ASINs.
Multi-platform sync
Listings, pricing, and inventory synchronized across Amazon, Walmart, eBay, and Etsy, so a price change or stock update happens everywhere simultaneously, not one at a time.
Monthly reporting with TACOS
Total Advertising Cost of Sale (not just ACOS), so you see how paid spend is driving organic rank improvement. The goal is paid shrinks over time as organic grows.
Audit the account. Fix the foundation. Then scale.
We don't increase ad spend on day one. We fix the listings, clean the keywords, and protect the brand first, then scale what's actually converting.
Account & listing review
Full audit of every ASIN, campaign, search term report, listing quality score, and account health metric. We identify the waste and the missed opportunities before touching anything.
Week 1Listings & structure
Rewrite titles and bullets, add backend keywords, fix category mapping, build A+ content, and restructure PPC campaigns with proper negative keyword libraries.
Week 1–3Brand protection
Brand Registry enrollment, Sponsored Display defense on your own listings, and automated monitoring for hijackers and unauthorized resellers.
Week 2–3Optimize & expand
Increase spend on winning campaigns, cut losing ASINs, expand to additional platforms, and track TACOS to make sure paid is building organic, not replacing it.
OngoingPer platform. No hidden fees.
Management is a flat monthly fee per marketplace. Ad spend is billed separately at cost: you see exactly what goes to the platform and what goes to us.
$750 /month per platform
Covers full management for one marketplace. Running Amazon + Walmart = $1,500/month. Add platforms as you scale. Ad spend is additional and billed at cost: you control the budget, we control the targeting.
- Listing optimization. Titles, bullets, backend keywords, category mapping, and A+ content: written and maintained, not set-and-forget.
- Marketplace PPC management. Campaign structure, negative keyword library, bid optimization, and daily monitoring across all active ad types.
- Brand protection. Brand Registry, Buy Box monitoring, hijacker alerts, and unauthorized seller enforcement.
- Monthly reporting with TACOS. Total Advertising Cost of Sale: how paid is driving organic, not just how ads perform in isolation.
- You own the accounts. Seller Central, ad accounts, and all data stay in your name. If you leave, nothing is held hostage.
Before you call.
How much ad spend do I need on top of the management fee?
We recommend a minimum of $1,000–$3,000/month in marketplace ad spend per platform to generate enough data for meaningful optimization. Below that, the sample size is too small to make confident bidding decisions. The management fee ($750/platform) covers our work, the ad spend is billed separately by the marketplace directly to your account.
How long until I see results?
PPC improvements (lower ACOS, better placement) typically show within 2–4 weeks of campaign restructuring. Organic ranking improvements from listing optimization take 30–60 days as the marketplace algorithm re-indexes and factors in the improved conversion rate. If your listings are severely underoptimized, the first 2–3 weeks of gains can be dramatic.
Can you manage my account if I'm already running ads myself?
Yes. We audit what you have before changing anything. If your campaign structure is sound, we keep it and optimize from there. If it's the typical auto-campaign with no negative keywords, we'll restructure but we show you the search term waste before we touch it so you understand why.
Do I need to be on multiple platforms?
Not immediately, but it's where you should head. Amazon is the obvious starting point for most products, but putting 100% of your revenue on one platform is a risk, one listing suspension or policy change can kill your entire business overnight. We typically recommend adding a second platform (usually Walmart) once your Amazon presence is stable, then expanding from there.
What's the difference between ACOS and TACOS?
ACOS (Advertising Cost of Sale) measures what you spend on ads vs. what those ads directly generate in sales. TACOS (Total Advertising Cost of Sale) measures your ad spend against your total sales, both paid and organic. TACOS is the metric that matters because the goal is for paid ads to boost your organic rank over time. A falling TACOS means your organic sales are growing faster than your ad spend, that's the healthy trajectory.
Do you handle A+ content and product photography?
A+ content design, yes. We build the enhanced brand content modules, comparison charts, and brand story layouts. Product photography depends on scope, for most clients, we provide shot lists and creative direction for your photographer. If you need end-to-end photography and video production, we can handle that as a separate project.
What happens if my listing gets suppressed or my account gets flagged?
Account health monitoring is part of the management. We watch for suppressed listings, policy violations, and performance metric dips daily. If a listing gets suppressed, we diagnose the cause, fix the issue (usually a content or compliance flag), and submit the reinstatement request. If the account gets flagged, we handle the appeal process, including writing the Plan of Action for Amazon.
Do I own the seller accounts and data?
Yes, 100%. Your Seller Central account, your Walmart seller account, your ad campaigns, and all historical data stay in your name. We operate as authorized users on your accounts. If you leave, we remove our access and you keep a working account with full history, nothing is held hostage and nothing is lost.
Show us your search term report. We'll show you the waste.
A free marketplace audit, we'll pull your campaigns, review your listings, and tell you where the ad spend is leaking and where the organic opportunity is. Findings are yours whether you hire us or not.
From $750/month per platform · Ad spend at cost · You own the accounts