Your ads get downvoted because they look like ads.
Reddit users reject corporate messaging on sight. The same creative that works on Meta gets buried in comments mocking the copy. We build Reddit campaigns that match the conversational tone of the subreddits they run in, so the community engages instead of attacking.
From $1,500/month test budget · Subreddit-level targeting · Comments managed, not hidden
You can't clone your Meta playbook. Reddit will kill it.
Reddit is not a passive scrolling feed. It's 100,000+ micro-communities with fierce opinions, zero tolerance for marketing jargon, and a downvote button that buries anything that smells corporate. Most agencies learn this the expensive way.
Four mistakes we see on every account we audit.
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The creative looks like a Facebook ad
Highly produced banners and stock-photo carousels get downvoted on sight. Reddit users read text-first, your ad needs to look like a post someone actually wrote, not an asset your design team exported.
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Targeting by demographics instead of subreddits
Reddit's power is interest-based targeting at the community level. Running age and gender targeting here is like buying a billboard when you could hand a flyer directly to someone researching your exact product.
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Comments are turned off
Most agencies disable comments to avoid risk. On Reddit, that signals the brand has something to hide. Leaving comments on, and actually engaging, is the single biggest trust signal you can send.
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No one monitors the threads
A Reddit ad with comments on and nobody replying is worse than no ad at all. The community asks questions, and if nobody answers, they fill the gap with their own, usually unflattering, narrative about your brand.
Six ad formats. Each one works differently here.
Reddit's ad units look similar to other platforms on paper. They behave completely differently in practice, text posts frequently outperform video, and conversation placements beat feed ads for conversion intent.
Promoted text posts
The secret weapon. Text-only promoted posts outperform polished video on Reddit because they look like a real community discussion. We write long-form, honest copy that earns engagement instead of downvotes.
Highest engagementConversation placements
Your ad appears directly under the original post and above the first comment, the exact spot where users go for recommendations. Lowest CPC on the platform with highest conversion intent.
Best for conversionsCarousel ads
Up to six swipeable cards, each linking to a different landing page. Built for eCommerce product showcases and A/B testing different value props within a single ad unit.
Best for eCommerceVideo ads
In-feed video for brands with a story that needs showing, not telling. Works best when it looks unproduced, screen recordings and talking-head clips outperform polished brand films.
Best for awarenessDynamic product ads
Your product catalog mapped to user behavior via the Reddit Pixel. If someone browses a category on your site and leaves, they see that exact product in their subreddit feed. Remarketing that scales automatically.
Best for retargetingLead gen forms
Native in-feed lead capture, name, email, company info submitted without leaving Reddit. Eliminates the landing page bounce for B2B and SaaS where every friction point costs conversions.
Best for B2BSubreddit mapping first. Ads second.
We don't upload creative on day one. We research the communities, learn their tone, and build ads that belong there before a dollar is spent.
Subreddit research
Identify the exact communities where your buyers congregate. Profile each subreddit's tone, rules, peak activity, and the types of posts that earn engagement versus downvotes.
Week 1Native creative
Write ad copy that matches each subreddit's conversational style. Build text-first promoted posts, honest headline variations, and community-specific angles, not one generic creative across all placements.
Week 1 to 2Test & monitor
Deploy across subreddit groups with comments enabled. Monitor threads in real time, answer questions, engage skeptics, and mute bad-faith actors before they set the narrative.
Week 2 to 3Optimize & expand
Cut subreddits that aren't converting. Scale the ones that are. Feed comment insights back into your SEO and content strategy, Reddit tells you what your buyers actually care about.
OngoingOne number, before you call.
Reddit ad management is a flat monthly fee. Media spend is billed separately at cost, you see exactly what goes to Reddit and what goes to us.
$1,500 /month
Minimum test budget covering management, creative, and active comment moderation. Media spend is additional and billed at cost. Scale up once data supports it.
- Subreddit mapping and targeting. Research, selection, and ongoing refinement of the communities your ads run in.
- Native creative written for Reddit. Text-first promoted posts, headlines, and community-specific copy, not repurposed Meta assets.
- Comments managed, not hidden. Real-time monitoring, engagement, and moderation on every active thread.
- Reddit Pixel and CAPI setup. Full tracking infrastructure so attribution is accurate from day one.
- Monthly reporting with subreddit-level data. Which communities convert, which don't, and what we're doing about it.
Before you call.
Why not just run Reddit ads in-house?
You can, the ad platform itself isn't complicated. What's hard is the creative and community management. Writing copy that doesn't get downvoted, choosing the right subreddits, and actively moderating comment threads in real time requires someone who understands how Reddit communities behave. Most in-house teams learn this by burning budget first.
Should we leave comments on or turn them off?
Leave them on. Turning off comments on Reddit tells the community your brand can't handle scrutiny. Leaving them on, and actually responding, is the biggest trust signal the platform offers. We monitor every active thread and engage in real time so the conversation stays productive.
How much budget do we need to test?
We recommend $1,500 to $3,000/month as a test budget. That gives enough statistical room to test multiple subreddit groups, try different creative angles, and let the Reddit Pixel collect enough conversion events to optimize bidding. Below that, the data is too thin to draw conclusions.
How is Reddit targeting different from Meta or LinkedIn?
Meta targets by demographic profiles. LinkedIn targets by job titles. Reddit targets by what people are actively reading and discussing right now. Instead of guessing someone is interested in finance based on their age, we place your ad in front of them while they're reading r/personalfinance. That's interest verified by behavior, not inferred from a profile.
How fast will we see results?
Engagement data, clicks, upvotes, comment volume, shows within 24 to 48 hours. Conversion data normalizes within 7 to 14 days as the Reddit Pixel completes its learning phase. Meaningful optimization, knowing which subreddits and creative angles actually convert, takes 30 to 60 days of accumulated data.
Can Reddit ads work for B2B?
Yes, and often better than LinkedIn for certain segments. Technical buyers, developers, sysadmins, DevOps, IT managers, spend more time on Reddit than LinkedIn, and the conversations they have there are more candid. Lead gen forms let them submit info without leaving Reddit, and the CPCs are substantially lower than LinkedIn's.
Do you handle the creative or do we provide it?
We write and produce all creative in-house. Reddit creative is fundamentally different from what works on other platforms, text-heavy, conversational, deliberately unpolished. Repurposing your existing Meta or Google Display assets will underperform. We write specifically for each subreddit audience.
How does Reddit fit with our existing Google and Meta campaigns?
Reddit sits between awareness and conversion in the funnel. Someone researches your category on Reddit, sees your ad in context, then converts later via branded search or direct. We deploy the Reddit Pixel and cross-domain attribution so this upper-funnel contribution is tracked and valued properly, not invisible in a last-click model.
Your buyers are on Reddit right now, asking for recommendations.
A free audit of your category's subreddit landscape, which communities are talking about your product, what they're saying, and where your ads should show up. Findings are yours whether you hire us or not.
From $1,500/month · No obligation · Subreddit audit is yours to keep