Most websites are judged on how they look. Yours will be judged on what it earns.
We build custom sites for businesses that are already spending on traffic and losing it at the door. Fast, accessible, structured so search engines and AI assistants can actually read them and measured against conversions, not compliments.
You own everything we build · Get free site audit
A site that looks fine can still be the most expensive thing you own.
Nobody redesigns because the site is ugly. They redesign because leads dried up, the phone stopped ringing, or a competitor with a worse offering started outranking them. The cause is almost never the visual design.
Four things quietly do the damage.
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It's slow, and you stopped noticing
You load your own site from cache on office wifi. Your customer loads it cold on a phone. Google measures the second version and so does the visitor who leaves before the hero image appears.
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Machines can't read it
Search engines and AI assistants parse structure, not aesthetics. Without semantic markup and schema, a beautiful site is invisible to the systems now deciding who gets recommended.
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It's inaccessible, and that's a legal exposure
Web accessibility lawsuits under the ADA have become routine, and most target sites that could have been compliant with decisions made during the build. Retrofitting costs several times more.
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Traffic arrives with nowhere to go
Paid campaigns dropping visitors on a homepage, no clear next action, forms that ask for eleven fields. You're paying for the click and then discarding it.
Two builds, two different problems.
Every project starts from a business constraint, not a design brief. Here's what that looks like in practice.
PavingPro
Most marketing firms treat your paving business like a dentist office. They don't understand seasonal demand curves, the difference between a sealcoat lead and a commercial parking lot bid, or why your competitor with the worst trucks ranks #1..
Read the case study
Hilo Capital Group
A Spanish-language build for a capital group whose customers weren't being served by an English-only site with hreflang structured so both versions rank instead of competing.
Read the case studyNine ways in. One standard.
Whatever the platform, the requirements don't move: it loads fast, it's readable by machines, it works for everyone, and it converts.
Custom website design
Built from your business logic rather than a theme someone else's customers are also using. Every element earns its place.
Custom designWordPress development
Lean custom themes without the plugin sprawl that makes most WordPress sites slow. You keep the ease of a CMS and lose the performance tax.
WordPress designeCommerce builds
Shopify, WooCommerce, BigCommerce, and Magento with checkout flows built to reduce abandonment and inventory that syncs without manual work.
eCommerce designResponsive & mobile-first
Designed for the thumb, not the mouse. Primary actions sit where they can actually be reached one-handed on a phone.
Responsive designBranding & identity
Typography, colour, and voice defined before the build so the site isn't the place you discover you don't have a brand yet.
Branding servicesConversion optimization
Structured testing after launch on the pages where deals are won or lost. The build is the starting line, not the finish.
CRO servicesADA & WCAG compliance
Screen-reader-tested markup, keyboard navigation, and contrast ratios that pass — designed in from the first wireframe.
ADA complianceHosting & maintenance
Managed hosting, automated backups, security patching, and someone to call. Optional the site is yours to host anywhere.
Hosting & careAI-readable structure
JSON-LD schema and semantic markup so assistants can identify what you do and cite you the same structure that helps screen readers.
GEO servicesWhen a template is the right answer.
Sometimes it is. If you need a presence page and you're not spending on traffic, a good template will serve you. The difference starts to matter once the site has a job to do.
| Factor | Template build | Custom build |
|---|---|---|
| Upfront cost | Low - often under $1,000 | Higher - starts around $5,000 |
| Speed | Carries code for features you don't use | Only what your site needs, so it loads faster |
| SEO control | Heading and schema structure often fixed | Full control of markup and structured data |
| Accessibility | Varies; usually needs remediation | WCAG designed in from the wireframe |
| Scaling | Hits a ceiling, then needs migration | Modular - new features plug in |
| Right for | Presence sites, early-stage, low traffic | Sites carrying paid traffic or real revenue |
Five stages. Six to twelve weeks.
You'll know which stage you're in and what's needed from you. Delays are almost always waiting on content or approvals, so we tell you what we need upfront.
Audit & strategy
We review your current site, your analytics, and the three competitors outranking you. You get the findings whether or not you hire us.
Week 1Architecture & wireframes
Sitemap, URL structure, and grayscale layouts. We settle where things go before anyone argues about colour.
Week 1 - 2Visual design
High-fidelity mockups for desktop and mobile, plus a clickable prototype so you can use it before it's built.
Week 1 - 2Development
Front and back end, CRM and analytics integration, schema markup, and security hardening. Accessibility tested as we go.
Week 2 - 3QA & deployment
Cross-browser testing, Core Web Vitals verification, redirect mapping, and sitemap submission. Then 30 days of hypercare.
Week 3 - 4Real numbers, before you call.
Every project is quoted after discovery, because scope moves the number more than anything else. These are the ranges most builds land in.
Foundation
$7,500 +
Small and mid-sized businesses
- Custom design, up to ~20 pages
- Mobile-first responsive build
- Core Web Vitals optimization
- WCAG 2.2 accessibility
- Schema markup and on-page SEO
- CMS training and 30-day hypercare
Growth
$15,000 +
Sites carrying paid traffic or eCommerce
- Everything in Foundation
- Larger site or storefront build
- CRM and marketing automation integration
- Conversion-focused landing page system
- Multilingual setup with hreflang
- Post-launch CRO testing programme
Enterprise
$50,000 +
Complex platforms and multi-location
- Everything in Growth
- Custom API and ERP integration
- Headless architecture where it earns its cost
- Multi-location or franchise page systems
- Advanced security and compliance review
- Dedicated project team
Accessibility is cheaper to build than to retrofit
Web accessibility lawsuits under the ADA have become routine, and the majority target sites where compliance would have been straightforward during the build. Remediating a finished site typically costs several times what designing it correctly would have.
We build to WCAG 2.2 as standard: screen-reader-tested markup, full keyboard navigation, contrast ratios that pass, and captions on video. The same structure that helps a screen reader also helps a search crawler which is why accessible sites tend to rank better. We're not attorneys, and this isn't legal advice about your obligations.
Before you call.
How much does a custom website cost?
Most builds start at $7,500 for a small to mid-sized business site. Sites carrying paid traffic, eCommerce, or CRM integration usually land in the $15,000+ range, and enterprise builds with custom APIs or multi-location systems can exceed $50,000. You'll get a fixed quote after discovery we don't start work against an estimate.
How long does it take?
Three to twelve weeks for most custom builds: roughly one week of discovery, one to two on architecture, two on design, four to five on development, and one to two on QA. Simpler sites can ship in three to four weeks. The most common cause of delay is waiting on content and approvals, so we tell you exactly what we need and when.
Can I update the site myself afterwards?
Yes. We build on WordPress, Shopify, or Webflow depending on what fits, and you get a live training session plus recorded walkthroughs for your team. Editing pages, publishing posts, and swapping images shouldn't require a developer and if it does, we've built it wrong.
Do I own the site?
Completely. The code, the domain, the hosting account, and the analytics are all in your name. Hosting and maintenance with us are optional, not a condition if you leave, you take a working site with you rather than a set of files nobody else can host.
Do you handle hosting?
Yes - managed hosting is available as part of our maintenance plans. It includes automated daily backups, security patching, SSL management, uptime monitoring, and someone to call if something goes down. It's optional, not a requirement - the site is yours to host anywhere you want. Most clients stay because it's one less vendor to manage, but if you already have hosting you're happy with, we'll deploy to it and hand you the keys.
Why does SEO have to be part of the build?
Because URL structure, heading hierarchy, internal linking, and schema are architectural decisions. Adding them afterwards means either rebuilding pages or accepting a compromise. Mapping keywords to the sitemap during wireframing costs nothing extra; fixing it post-launch costs a migration.
What happens if something breaks after launch?
Every launch includes 30 days of hypercare we monitor performance and fix bugs at no cost. After that, maintenance plans cover security patching, backups, updates, and performance monitoring. Plenty of clients handle it themselves, and that's fine.
Will the site work with AI search?
We build with JSON-LD schema and semantic markup so assistants can identify what your business does, where it operates, and what it offers. That doesn't guarantee citation nobody can promise that but a site without structured data is much harder for these systems to use. Related: generative engine optimization.
Do you redesign existing sites or only build new ones?
Both, and a redesign is often the better value you keep the domain authority, the ranking history, and the content that already works. We audit what's performing before touching anything, then map redirects carefully so the rebuild doesn't reset your search visibility.
Send us the URL. We'll tell you what's wrong with it.
A free audit of your current site: speed, accessibility, structure, and where visitors are dropping out. You keep the findings whether you hire us or not.
No obligation · Findings are yours to keep · You own everything we build