Digital Marketing Strategy Development
Discover the key to success in the digital realm with expert digital marketing strategy development.
Digital marketing Stragtegy development
Got Your Goals, But Not the Game Plan?
We’ll Make Sure You Don’t Miss a Beat on Your Way to Success!
A recent study found that almost 50 percent of businesses lack a well-defined online marketing strategy to guide their digital marketing efforts.
This indicates that many industry leaders are spending their time, money, and resources on paid digital marketing services without a structured plan for setting and achieving goals, establishing marketing direction, and resources.
Where are you currently? Where do you aspire to be? What’s the optimal strategy to reach your business objectives? How is your digital marketing budget being spent? Our digital strategy agency addresses these crucial questions to help you generate profitable online marketing ideas.
Allow us to help you build a strong digital marketing strategy framework for your brand. Propel your digital marketing campaign forward with DiscoverMyBusiness’s expert marketing strategy services.
Why Starting with a Strategy is Essential
Unlock Market Potential and Boost Your Revenue
Embarking on marketing efforts without a well-defined digital marketing strategy or employing an ineffective online marketing plan is a recipe for wasted resources and missed opportunities.
In today’s digital landscape, businesses face numerous challenges and opportunities, each requiring tailored web marketing strategies and solutions. What works for one audience may not resonate with another, and techniques that delivered success last year might not be effective today.
Frequently, businesses relying on outdated or unfocused online marketing strategies find themselves struggling. Does your brand have a clear and strategic digital marketing plan? Don’t let valuable opportunities slip through your fingers. Now is the perfect time to invest in a comprehensive marketing strategy and elevate your digital success.
Overcoming Challenges with Expert Guidance: Crafting Your Path to Success
Creating a robust digital marketing strategy is essential for defining long-term goals and achieving them. At DiscoverMyBusiness, we specialize in developing comprehensive roadmaps and action plans that empower business owners and marketers to reach their brand objectives. In today’s competitive online landscape, having a clear and effective internet marketing strategy is crucial for maintaining a strong market position and meeting business targets.
Unfortunately, many marketers dive into search engine marketing (SEM) without a solid strategy in place. This approach often leads to failure, as the saying goes, “Failing to plan is planning to fail.” Without a well-defined digital marketing strategy, your efforts in search engine optimization (SEO) and other digital marketing areas may falter, resulting in a disappointing return on investment (ROI). Let DiscoverMyBusiness guide you through the obstacles and help you pave a clear path to success.
Boost Your Online Success with a Strategic Internet Marketing Approach
Crafting a successful digital marketing strategy requires more than just creative ideas—it demands structure and a solid foundation. Without these elements, your efforts may fall short of generating profitable outcomes. To develop and implement effective online marketing strategies, it is essential to gather valuable business insights.
Lack the expertise, resources, or skills to build a comprehensive digital marketing strategy framework? Our specialized marketing strategy agency offers tailored digital strategy services designed to meet your specific goals and address your marketing challenges.
Unlock the potential of your business with DiscoverMyBusiness. Our expertise in digital strategy will guide you through understanding your web optimization requirements, technical procedures, and avenues for organic traffic enhancement. Consult with one of our marketing strategy experts and allow us to craft a personalized online marketing plan that aligns with your brand and delivers measurable results.
DiscoverMyBusiness’s Strategic Approach
At DiscoverMyBusiness, our internet marketing consultant services are tailored to elevate your business from its current market position to a leading industry status.
Where does your business currently reside in the sales and marketing landscape? What strategies are you presently employing, and are they leading you to your intended objectives? Our digital marketing strategy consultants perform in-depth research and analysis to grasp your market challenges and develop data-driven solutions designed to meet your goals.
A successful marketing strategy begins with well-defined goals. Establishing clear objectives enables you to measure success, comprehend the impacts of your choices, and reevaluate your priorities effectively.
At DiscoverMyBusiness, our internet marketing strategy experts assist you in identifying your key objectives, ensuring your marketing initiatives are directed towards achieving the best outcomes.
Is your business operating with a limited digital marketing budget? At DiscoverMyBusiness, we understand the challenges of working within tight financial constraints, but we believe that effective digital marketing doesn’t have to break the bank. Our team is dedicated to helping you set realistic and achievable goals, carefully crafting an online marketing strategy that aligns not only with your financial resources but also with your unique strengths in the marketplace.
Let us partner with you to maximize every dollar of your budget and leverage your existing capabilities to achieve the best possible results. Together, we can turn limitations into opportunities for growth and success.
Select a Trustworthy Firm That Plans Every Step
With the vast array of marketing strategy agencies providing website audit services, online marketing, and social media strategy solutions, selecting the right partner for your business can be daunting. There’s always the risk of choosing an agency that makes lofty promises but fails to deliver tangible results
Do you need a second opinion on your enterprise marketing strategy? Are you in search of a new social media strategy agency to manage your digital marketing planning? Aiming to expand or attract investors?
Here are six crucial factors to consider when choosing a digital strategy partner:
Web Audit Practices
At DiscoverMyBusiness, we pride ourselves on conducting comprehensive digital marketing audits, offering transparent results that clearly identify website issues and technical nuances. Our commitment to accuracy is backed by utilizing cutting-edge SEO audit tools, ensuring every campaign detail and recommendation is precise. We demystify technical terminology and provide an in-depth explanation of your website audit report, giving you a clear understanding of your investment.
eCommerce Marketing Strategy
In the crowded eCommerce landscape, only a select few marketers grasp its unique challenges and opportunities. Whether you’re developing your eCommerce strategy or refining your social media marketing plan for your online store, partnering with a seasoned digital marketing strategy agency is crucial. Our marketing strategy company excels in all facets of eCommerce marketing strategy development, including eCommerce PPC, ecommerce SEO, and ecommerce web design.
Online Marketplace Advertising Plan
If you’re a third-party retailer on platforms like Amazon, Target Plus, or Walmart Marketplace, enhancing your profitability while adhering to marketplace standards is crucial. Partnering with a digital strategy firm knowledgeable about the unique demands of these platforms can make a significant difference. DiscoverMyBusiness offers proven expertise in developing and executing Amazon PPC strategies, Amazon branding strategies, ensuring your marketing efforts are both effective and compliant.
Marketing Flexibility
Are you targeting businesses, investors, decision-makers, or consumers? At DiscoverMyBusiness, our reliable digital strategy consultants create tailored social media marketing plans and digital marketing strategies that respond to client needs and evolving market trends. Whether you require a B2B or B2C social media strategy or any other digital marketing approach, our internet marketing experts are here to support you.
Advertising Strategy
In the competitive landscape of online promotion, employing innovative organic and paid search strategies is crucial to capturing customer interest. Few marketing agencies can successfully develop and execute both Google AdWords and organic digital marketing strategies. At DiscoverMyBusiness, our team of industry experts excels in a range of online advertising solutions, including Facebook ads, social media content strategies, and SEM strategy development.
SEO Website Strategy
What’s Included in Your Marketing Strategy?
Receive an All-Inclusive Package of Resources
When you partner with DiscoverMyBusiness, we deliver a comprehensive marketing strategy plan that outlines a precise route to your objectives, along with an executive summary and a review video for your team. Our plan includes:
Section 1: Scorecard Results and Recommendations
- A customized “Marketing Scorecard” with in-depth analysis
- Primary business goals and secondary supporting goals
Section 2: Solutions and Plan
- Suggested solutions and strategies
- Detailed steps to implement these solutions
- Recommended phases and their sequence
Section 3: Worksheet and Investment
- A clear worksheet outlining your marketing strategy and channel performance
- A concise one-page summary
- Investment details to achieve the plan
A Digital Strategy Firm That Gets Results
Enhance Your Brand and Achieve a Competitive Advantage
Struggling with your corporate marketing strategy? No matter if you run a startup, an enterprise, or a multi-location business, DiscoverMyBusiness is here to help. Our digital strategy consultants specialize in crafting tailored internet marketing strategies to meet your unique needs and objectives.
To illustrate how our internet marketing consultant services can enhance your current metrics and market position, here’s a glimpse of our achievements over the past year with a multi-location property restoration company:
CASE STUDY
Struggling with your corporate marketing strategy? No matter if you run a startup, an enterprise, or a multi-location business, DiscoverMyBusiness is here to help. Our digital strategy consultants specialize in crafting tailored internet marketing strategies to meet your unique needs and objectives.
To illustrate how our internet marketing consultant services can enhance your current metrics and market position, here’s a glimpse of our achievements over the past year with a multi-location property restoration company:
At DiscoverMyBusiness, we understand that a strong corporate marketing strategy is essential for true success. Our dedication lies in delivering marketing strategy services that yield tangible business results.
Over the years, we have demonstrated our commitment to fostering and maintaining client relationships through comprehensive internet marketing plans. The satisfaction of our clients and the success stories in our portfolio attest to the quality of our digital and SEO marketing strategy services.
Learn how our internet marketing strategy consultants have unlocked the potential of numerous industry leaders.
We Pinpoint the Specific Areas Requiring Focus
At DiscoverMyBusiness, we’ve collaborated with numerous clients across diverse industries to shape their digital and SEO marketing strategies. Our extensive experience has shown us that each company needs a distinctive marketing strategy.
6 Key Areas of Focus for Digital Marketing Strategy Development
1. Brand and Business
We assess your digital presence, examining your competitive standing, online reputation, and customer relationship management (CRM) strategies.
2. Content and Engagement
We evaluate your brand engagement through social media marketing, email marketing, content strategy, and SEO performance.
3. Internal Team or Partners
We analyze your team’s ability to generate online marketing ideas and execute essential web optimization processes.
4. Technology and Software Integration
We identify key challenges your organization faces in tracking and measuring campaign performance metrics.
5. Lead Sources
We pinpoint your primary traffic sources and evaluate the availability of crucial marketing channels.
6. Success Measurement
We assess your campaign performance by examining factors such as customer lifetime value (CLV), lead volume, and website traffic.
Our digital marketing strategy consultants evaluate your performance against key benchmarks, comparing your self-assessment with our expert analysis. This comprehensive evaluation allows us to pinpoint where your business stands within your industry, growth stage, and geographic location.
By identifying your strengths and areas for improvement, we can design a phased digital marketing plan tailored to your needs. Excelling in these critical areas positions your business for optimal success.
Curious about our internet marketing consultant services? Reach out to DiscoverMyBusiness today to speak with one of our expert digital marketing consultants.
DiscoverMyBusiness’s Growth Strategy Yields Exceptional Results
At DiscoverMyBusiness, we prioritize relationships and results. As your dedicated digital marketing partner, we demonstrate how a meticulously crafted marketing strategy can enhance your bottom line and elevate your business confidence.
Our digital strategy agency has formulated a growth plan that ensures our combined marketing efforts not only attract leads but also convert customers into loyal brand advocates:
The cornerstone of our growth formula is developing a robust marketing strategy.
Why prioritize strategy first? At DiscoverMyBusiness, we believe that understanding our clients’ goals and pinpointing marketing gaps and digital performance is essential for building a strong business relationship. To facilitate your digital transformation and online growth, we craft a digital marketing plan tailored to your unique needs and capabilities.
We begin by defining your objectives and identifying your target audience to develop comprehensive web marketing strategies that address every stage of your sales funnel and tackle your marketing challenges.
ATTRACT
The first step in crafting a successful digital marketing strategy is attracting your ideal client segments.
Our expert internet marketing strategy consultants map out your customer journey and identify the most effective channels and techniques to draw prospects to your brand.
CONVERT
After capturing your audience’s attention, the next objective is to re-engage them and turn visitors into leads.
Our digital marketing strategy team outlines the key online marketing components and step-by-step processes needed to boost your lead conversion rates
CLOSE
In the closing phase, the focus shifts to converting qualified leads into paying customers.
We develop a comprehensive internet marketing plan featuring actionable insights and techniques that emphasize your unique value proposition, guiding prospects through the final stages of the sales funnel.
DELIGHT
Outstanding digital marketing is all about delivering exceptional brand experiences and continuously engaging your customers.
To retain loyal clients and cultivate brand advocates, we design long-term marketing strategies centered on personalized customer experiences.
This part includes:
- SEO audit service
- Social media marketing
- SEO content marketing
- Pay-per-click advertising
This part includes:
- Landing pages
- Calls-to-action (CTAs)
- Customer-centric
content marketing
This part includes:
- Lead nurturing
- Email marketing
- Social media monitoring
- Marketing automation
This part includes:
- SEO
- Social media monitoring
- Reputation management
- Email marketing
We focus on the digital marketing services that align with your business.
At DiscoverMyBusiness, we focus on identifying and implementing the digital marketing services that align with your unique goals. We offer a comprehensive digital marketing strategy plan tailored to your primary objectives. Depending on your marketing needs, budget, and resources, your online marketing strategy may include various key components.
Website Audit Services
Conducting a site audit is crucial for effective SEO marketing and other digital strategies. At DiscoverMyBusiness, we perform thorough web audits to assess your business’s strengths, weaknesses, opportunities, and threats (SWOT). Our process includes market gap analysis, SEO evaluation, site security checks, competitor analysis, and penalty recovery audits. Our experts also examine factors like duplicate content, negative SEO practices, and backlink profiles. These audits are designed to pinpoint issues and provide solutions that can significantly advance your business goals.
SEO Strategy
Enhance your customer connections and establish your brand as a thought leader with DiscoverMyBusiness’s comprehensive SEO strategy and audit services. Our SEO experts conduct thorough audits to identify critical on-page and off-page SEO tactics tailored to your needs. We continuously monitor and measure the success of your SEO and content strategies. Leveraging the insights from our detailed audits, we develop a strategic plan designed to boost your search volume, leads, traffic, and conversions. Our approach adheres to Google’s standards and SEO best practices, ensuring your brand achieves optimal searchability and visibility.
SEO Keyword Strategy
Engage your target audience and expand your market presence with a powerful SEO keyword strategy from DiscoverMyBusiness. Our experts utilize advanced tools for comprehensive SEO audits and keyword research, identifying top-performing keywords and categorizing them by user intent. Recognizing the integral role of keyword research in your SEO and overall web optimization, we ensure our strategies are informed by thorough research and credible audit results.
SEO Content Strategy
At DiscoverMyBusiness, our SEO strategy team identifies your target audience, understands their needs, and analyzes their preferences before crafting a tailored content strategy. Our experts conduct thorough SEO content audits and utilize website data to discover unique content opportunities, develop effective SEO plans, and generate a list of potential blog topics. From creating engaging content and scheduling posts to building page authority and performing comprehensive content audits, our SEO and content strategy professionals ensure your digital marketing success.
PPC Strategy
Need help with your Google AdWords, Facebook ads, or PPC audit? DiscoverMyBusiness is your go-to agency. We’ve successfully helped numerous businesses refine their PPC strategies, boosting brand awareness, lead generation, and repeat sales. Our clients trust us for monthly PPC audits, paid search strategy development, and Facebook ads implementation. Contact us today to set clear PPC goals, analyze your competition, and create a winning AdWords strategy for immediate online sales.
SEM Strategy
Looking to enhance your PPC and SEO marketing strategies? DiscoverMyBusiness specializes in creating SEM strategies that align with your digital marketing budget and boost effectiveness. Our services include SEO audits, keyword research, campaign metric evaluations, and existing SEM strategy assessments. These efforts enable us to develop a cohesive PPC and SEO strategy that elevates your brand, refines audience targeting, and drives measurable growth. Schedule a consultation with our internet strategy experts to explore our SEM strategy services further.
Amazon Marketing Strategy
Create and execute a powerful Amazon marketing strategy with DiscoverMyBusiness. Our consultants design tailored Amazon branding and advertising strategies, allowing you to focus on your core operations. We craft an Amazon PPC plan targeting your audience and aligning with customer behaviors. Additionally, our data-driven recommendations help enhance your storefront, optimize product pages, and boost sales throughout the year.
Social Media Strategy Services
Maximize your brand’s reach with DiscoverMyBusiness’s B2B and B2C social media marketing strategies. Our experts assess your current social media efforts, benchmark against competitors, and define your buyer persona to identify the most relevant social media platforms. We create tailored guidelines to ensure your cross-channel campaigns stay within budget while effectively engaging your target audience.
Link Building Strategy
Is your current SEO link strategy enhancing your site’s authority and web traffic? At DiscoverMyBusiness, we conduct thorough SEO audits, craft ethical link-building strategies, and refine keyword research to ensure compliance with Google standards and secure high-quality backlinks. We also evaluate competitors’ link strategies to uncover innovative marketing opportunities. Connect with our SEO experts to explore your link-building options.
Reputation Management Strategy
Struggling with a negative brand image despite various efforts? DiscoverMyBusiness offers robust reputation management strategies to restore your business’s confidence and rebuild consumer trust. We establish clear goals, track online brand mentions, and assess your digital presence to create comprehensive guidelines for managing your online reputation. Our advanced reputation management software ensures efficient implementation and monitoring of these strategies.
eCommerce Marketing Plan
Leverage our eCommerce marketing strategy services to unlock various solutions, including Shopify, Walmart Marketplace, Target Plus, and Amazon PPC strategies. Our dedicated team starts with a thorough SEO site audit, evaluates your product pages, and identifies opportunities for market expansion and sales growth. We also delve into email marketing, paid search, and social media content strategies to boost product promotion and attract new customers.
Franchise Marketing Strategy
Looking for a cohesive enterprise SEO strategy and franchise marketing plan for your multi-location business? DiscoverMyBusiness specializes in defining your brand identity and establishing franchise marketing guidelines to maintain consistency across all locations. We enhance audience engagement by conducting SEO audits, identifying location-specific keywords, and offering blog topic suggestions. Whether you need assistance with strategy development or SEO implementation, our digital strategy experts are here to help.
DiscoverMyBusiness Marketing Strategy Process
A thriving Money Tree requires care and attention from the roots to the branches.
Just like nurturing a money tree, our dedicated marketing strategy consultants prioritize your unique needs to develop a data-driven digital marketing strategy. This approach ensures long-term growth and fruitful results for your business.
Our comprehensive internet marketing plan is built on three critical stages to strengthen your brand’s foundation and drive success.
PHASE 1: ROOT FIXES
Information Gathering, Assessments, and Interviews
Our marketing strategy team conducts a thorough website SEO analysis and evaluates your campaigns to identify key traffic sources and technical SEO issues affecting your digital presence. This includes:
- Site speed
- Server configurations
- Google Business Profile listings
- 404 error pages
- Backlink profile and spam score
- Trust signals
This phase is crucial for identifying metrics aligned with your top-level goals and KPIs, ensuring proper tracking tool setups, and linking all ad accounts to Google reporting.
PHASE 2: TRUNK GROWTH
Analysis and Recommendations
In this phase, we delve into the key metrics from Phase 1 to refine your digital marketing approach. We focus on optimizing:
- Site architecture
- Content strategy and SEO
- Calls-to-action (CTAs)
- SEO keyword strategy
- Social profiles
- Landing pages
- Email marketing performance
Our aim is to craft strategies that target your buyer persona, enhance user experience (UX), increase organic traffic, and maximize ROI.
PHASE 3: STRATEGY EXECUTION
Presentation of the Strategy
In this final phase, we aim to enhance your digital presence and maximize results through:
- Advanced SEO strategies
- Optimized AdWords campaigns
- Targeted email marketing
- Strategic organic social media planning
- Comprehensive reputation management
- Effective SEO link building
Building on the valuable insights gathered from the earlier phases, we meticulously craft and present a comprehensive digital marketing strategy that is not only cohesive but also specifically tailored to drive your business towards sustained success and growth.
Let us nurture your business growth. Reach out to discuss your personalized marketing strategy plan today.
Why Select DiscoverMyBusiness for Your Digital Marketing Strategy
Utilize Our Industry Expertise and Insight
Crafting an effective digital marketing strategy is essential and involves detailed qualitative and quantitative analysis to pinpoint the best methods for achieving your objectives and elevating your brand.
Partner with DiscoverMyBusiness, and we’ll guide you through the steps necessary for business success. Here’s what you can look forward to when working with our digital strategy experts:
Multidisciplinary Team
At DiscoverMyBusiness, our team of seasoned digital marketing consultants excels in diverse strategy development areas such as B2B social media, AdWords, Amazon advertising, Shopify marketing, and SEO audits. We continuously invest in training and seminars to remain ahead of industry trends, ensuring we deliver innovative digital marketing solutions and cutting-edge SEO strategies.
No Commitment Necessary
At DiscoverMyBusiness, we offer flexible digital marketing strategy services. You can choose to implement our social media and corporate marketing strategies on your own, collaborate with another agency, or return to us for execution by our expert digital strategy consultants. The choice is yours, ensuring you have control over your marketing efforts.
Established Reputation
At DiscoverMyBusiness, we go beyond conducting digital marketing audits. Our consultants perform comprehensive web audits, analyze results, pinpoint issues, and create strategic action plans to drive your digital marketing forward. With experience in eCommerce marketing, link building, social media strategies, and more, we’ve successfully guided numerous agencies and are ready to do the same for you.
Unified Plan Across Delivery Teams
At DiscoverMyBusiness, we focus on aligning all digital marketing strategies, from B2B social media to Shopify marketing, with your core objectives. Our digital strategy consultants collaborate closely with delivery teams to ensure every aspect of social media planning and internet marketing aligns with your brand and targets your goals effectively.
Custom Marketing Strategy Packages
DiscoverMyBusiness provides tailored marketing strategy development packages designed to fit your digital marketing budget, business goals, annual revenue, and service locations. Contact our marketing strategy consultants to learn about our package inclusions and pricing options for online marketing and social media strategy services.
Holistic Strategy Approach
At DiscoverMyBusiness, we understand that a robust digital marketing plan distinguishes a successful company from its competitors. We address every aspect of your brand marketing based on your site audit and specific needs. Your marketing mix may include a social media content strategy, an eCommerce marketing plan, or SEO audit services. Additionally, we provide tailored SEO strategies for small to medium-sized businesses and enterprises, ensuring comprehensive market coverage.
As Featured In
Digital Marketing Strategy Development FAQs
What is digital marketing strategy development?
Digital marketing strategy development involves creating a comprehensive plan to promote a business online through various channels, including SEO, social media, email marketing, and paid advertising. The goal is to reach and engage potential customers, increase brand awareness, and drive sales.
Why is a digital marketing strategy important?
A digital marketing strategy provides a roadmap for achieving your business goals online. It ensures that all marketing efforts are aligned, maximizes ROI, helps to understand target audiences better, and enables effective resource allocation.
How do you create a digital marketing strategy?
Creating a digital marketing strategy involves several steps:
- Conducting market research and competitor analysis
- Defining your target audience
- Setting clear, measurable goals
- Selecting appropriate digital channels
- Developing a content plan
- Implementing the strategy
- Monitoring and adjusting the strategy based on performance data
What are the key components of a digital marketing strategy?
Key components include:
- SEO (Search Engine Optimization)
- Content Marketing
- Social Media Marketing
- Email Marketing
- Pay-Per-Click Advertising
- Analytics and Reporting
- Online Reputation Management
How does SEO fit into a digital marketing strategy?
SEO is crucial for improving your website’s visibility on search engines. It involves optimizing your site content, structure, and technical aspects to rank higher in search results, thereby attracting more organic traffic and potential customers.
What is the role of social media in digital marketing?
Social media helps build brand awareness, engage with customers, and drive traffic to your website. A well-planned social media strategy involves creating and sharing content, running ads, and interacting with your audience on platforms like Facebook, Instagram, LinkedIn, and Twitter.
How can email marketing support a digital marketing strategy?
Email marketing is effective for nurturing leads, maintaining customer relationships, and promoting products or services. By sending targeted, personalized emails, businesses can keep their audience informed and engaged, leading to increased conversions and loyalty.
How do you measure the success of a digital marketing strategy?
Success is measured using key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), engagement metrics, and return on investment (ROI). Regularly analyzing these metrics helps refine the strategy for better results.
Can small businesses benefit from a digital marketing strategy?
Absolutely. Small businesses can significantly benefit from a well-crafted digital marketing strategy. It levels the playing field, allowing them to compete with larger companies, reach a wider audience, build brand awareness, and drive growth at a relatively low cost.