This comprehensive page provides an in-depth breakdown of GoHighLevel’s pricing plans, highlighting three main tiers Starter, Unlimited, and Pro SaaS. It details essential features, hidden costs, and special trial offers. Readers will understand the platform’s value, potential savings, and additional service fees to help choose the best plan.

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GoHighLevel pricing starts at $97/month for the Starter Plan and goes up to $497/month for the Pro SaaS Plan.

Each package comes with additional tools and features, so you can choose what aligns best with your business needs.

Looking to cut costs?

You can score a 16% discount (get 2 months free) when you pay annually. Plus, every plan includes a 14-day free trial to give it a spin.

That way, you can explore the system and decide if it fits your workflow -before you spend a dime.

Here’s a detailed breakdown of GoHighLevel’s pricing plans and their annual savings:

GoHighLevel offers three main pricing plans to cater to different business needs and budgets: the Starter, Unlimited, and Pro. Each plan has features to help you streamline your marketing efforts and grow your business.

• • Starter Plan ($97/month): This plan is perfect for small businesses or solo entrepreneurs. It includes essential features such as a CRM, website builder, and online booking. You also get up to three sub-accounts and unlimited contacts, allowing you to manage your customer relationships effectively without worrying about hitting any limits.
  • Unlimited Plan ($297/month): Ideal for growing businesses and marketing agencies, this plan includes all the features of the Starter plan plus some powerful upgrades. You get unlimited client accounts, which is a game-changer if you’re managing multiple clients. Additionally, it includes a branded desktop app and advanced API access, giving you more control and customization options.
  • Pro SaaS Plan ($497/month): Designed for large businesses and enterprises by offering advanced features beyond the Unlimited Plan. It includes a white-label mobile app and API access, allowing users to create a branded mobile experience for their clients on the GoHighLevel platform. With own branding, businesses can sell GoHighLevel as their own, providing a fully branded experience to clients while ensuring top-tier support and flexibility.

At just $97/month, the Agency Starter Plan offers essential tools perfect for businesses taking their first step into marketing automation. It also provides as many contacts and users as needed.

Here’s a closer look at the key features you’ll receive:

1. 1. 1. Unlimited Contacts and Users: Never worry about hitting user limits again. Add as many team members and contacts as you need without extra costs. Whether you’re managing hundreds or thousands of contacts, you’ll have all the space you need to grow your business.
      2. Website and Funnel Builder: Build professional websites, landing pages, and sales funnels with simple drag-and-drop tools. No coding is needed! Create mobile-friendly pages, test different versions, and launch your site quickly. Save thousands on web development while maintaining complete control over your online presence.
      3. Full CRM and Pipeline Management: Keep all your customer relationships organized in one place. See your entire sales process at a glance, track every interaction, and focus on your most promising leads. Never miss a follow-up or lose track of an important deal again.
      4. Online Booking and Calendar Suite: Let clients book appointments online while you maintain control of your schedule. You can reduce no-shows by up to 80% with automatic reminders and calendar syncing. Say goodbye to the back-and-forth emails about scheduling.
      5. Email and SMS Marketing: Reach customers where they’re most responsive. Send targeted emails and text messages from one unified inbox. Set up automatic follow-ups and maintain personal conversations with your audience without jumping between different tools.
      6. Form and Survey Builder: Create custom forms and surveys that automatically feed responses into your CRM. Get instant notifications when someone fills out your form and trigger automated follow-ups. This is perfect for lead generation and customer feedback.
      7. Social Media Scheduler: Plan your social media content weeks in advance across all platforms. Track what’s working and manage everything from one dashboard. Save hours on social media management while keeping your profiles active and engaging.

The most significant limitation of the Starter Plan is its cap of only 3 sub-accounts, while higher tiers offer unlimited sub-accounts.

You’ll need to upgrade if you manage more than three distinct business entities or clients through the platform.

🎯 Who Should Use This Plan?

The Starter Plan is particularly well-suited for small businesses, freelancers, individual entrepreneurs, or marketing agencies just getting started who need comprehensive marketing tools but don’t require extensive client management capabilities.

While it’s the entry-level plan, it provides access to most core features, with the main limitation being the cap of three sub-accounts.

This makes it perfect for businesses focusing on their own growth or agencies managing a small, select client base.

Looking for that sweet spot between basic and advanced features? Let me tell you about GoHighLevel’s Agency Unlimited Plan—it’s like upgrading from coach to business class!

It’s perfect for agencies ready to level up without diving into the deep end of white-label complexity.

What’s in the box? Everything from the Starter Plan (obviously!) plus some seriously juicy upgrades:

• • Unlimited sub/client accounts (Managing multiple clients? This is your new best friend!)
  • API access for those custom integrations you’ve been dreaming about
  • Your very own branded desktop app to wow clients
  • White Label and the ability to rebill (Phone/Email) clients for services without markup (more on this money-saving gem in a sec!)

Here’s something cool: You can wave goodbye to that generic “app.gohighlevel.com” URL and rock your own branded domain instead. Think “app.youragency.com” – pretty slick, right? And yes, you can tweak the platform’s look to match your brand’s vibe! 💅

Let’s talk about that rebilling feature – it’s basically your accountant’s new BFF.

Here’s the deal: When your sub-account uses a service, GoHighLevel bills you, then automatically charges your client the exact same amount. No markup, no hassle, just smooth sailing! 🏄‍♂️

But hey, let’s keep it real – there are a few “gotchas” to consider:

• • Some fancy SaaS features are still VIP-only
  • You can’t get creative with custom pricing plans for clients (sad trombone)

Is this your perfect match? If you’re nodding along to any of these, it probably is:

• • You’re running a growing marketing agency with multiple clients
  • You’re scaling up your operations and need more horsepower
  • You want to flex with a professional, branded solution
  • You love geeking out on advanced automation and workflows

Think of it this way: The Unlimited Plan is like having a Swiss Army knife with most of the tools you need, minus a few specialized gadgets. For most growing agencies, it hits that productivity sweet spot without breaking the bank! 🎯

Want to be the next big SaaS player in town without dropping six figures on a dev team?

The Pro SaaS Plan isn’t just an upgrade – it’s literally your own software company in a box! At $497/month, that’s a steal compared to hiring developers at $10k+ monthly.

Think about it: one developer’s monthly salary is probably 20x this plan’s cost! 🤯

Let me paint you a picture of what you’re getting here (and trust me, it’s pretty impressive):

The Power Features:

• • Full SaaS Mode (automate client setups like a boss!)
  • Custom pricing plans – finally, price your services your way
  • Markup magic on email/phone/text/AI services (hello, profit margins!)
  • Advanced API superpowers for the tech-savvy crew
  • Split testing capabilities (because who doesn’t love data-driven decisions?)
  • Zero GoHighLevel branding – it’s all about YOUR brand now
  • Automated sales funnels that practically sell themselves

But let’s keep it real – there are a couple of things to consider:

• • That $497 monthly investment isn’t pocket change (but it’s peanuts compared to a dev team!)
  • You’ll need some technical chops (or someone who has them) to squeeze out all the juicy features

Is this your perfect match? You might be nodding yes if:

• • You’re a online marketing agency dreaming of launching your own SaaS product without the dev headaches.
  • You want to be the next big white-label reseller (without burning cash on custom development).
  • Your agency is growing faster than your plant collection.
  • You’re in the B2B space and need that premium, white-label look.
  • You’ve got entrepreneurial dreams of building a software empire on a bootstrap budget.

Think of it this way: The Pro SaaS Plan is like getting the keys to your own software kingdom for the price of a nice dinner out (okay, maybe a few nice dinners).

While others are spending $50k+ on development before writing a single line of code, you’re ready to rock with a proven platform! 🚀

GoHighLevel’s pricing can appear simple at first glance but there’s more beneath the surface.

Optional add-ons and service upgrades can raise your monthly bill fast. Let’s uncover these extra costs so you’re fully informed before making a move.

Want to use GoHighLevel’s phone system? Get ready to pay extra.

• • Local Numbers: $1.15/month
  • Toll-Free Numbers: $2.15/month
  • Outbound SMS: $0.0079/segment
  • Inbound SMS: $0.0079/segment
  • Outbound MMS: $0.0200/segment
  • Inbound MMS: $0.0100/segment
  • Outbound Calls: $0.0140/minute
  • Inbound Calls: $0.0085/minute

These fees can add up fast if you use the phone system frequently. Monitor your usage to avoid surprises on your bill.

The LC-Email service costs $0.675 per 1000 emails for all plans, which is more cost-effective than alternatives like MailGun, which charges approximately $0.80 per 1000 emails.

Additional cost:

• • Email Verification: $2.50 per 1,000 email verifications
  • Dedicated IP Address: $59 per month per dedicated domain

LC Premium Triggers & Actions is an advanced integration tool that directly connects HighLevel and various external applications without requiring third-party automation tools.

You have 100 free executions for new sub-accounts, and then it costs you $0.01 per execution after free allocation.

This might seem small, but it can add up quickly if you run lots of automation. The good news? It’s cheaper than alternatives like Zapier ($0.04 per execution).

Keep track of how often your automation runs to estimate your monthly costs. You might be surprised at how much you’re using this feature!

GoHighLevel’s Content AI leverages artificial intelligence to generate engaging marketing copy for users’ sub-accounts. This tool simplifies content creation, saving time while enhancing marketing efforts with high-quality, tailored messaging..

Every sub-account gets 500 free words when Content AI is activated through your Agency settings.

But here’s where it gets interesting – once you’ve used up those free words, you’re looking at just $0.09 per 1,000 words, with charges coming directly from your Agency Wallet.

Content AI is available for all plans. Once enabled, Content AI cannot be disabled in your account.

If you’re only using it occasionally, this cost might be negligible. But if you’re relying on it heavily for content creation, those cents can turn into dollars pretty quickly.

Consider how much content you plan to generate with AI to budget accurately for this feature.

Similar to Content AI, Workflow AI comes with some free usage before the charges kick in.

Once it is enabled, you get 100 free executions for existing and new sub-accounts. After that, it’s $0.03/execution (GPT 4 Turbo model) and 0.015$/execution (GPT 3.5 Turbo model)

This might not seem like much, but if you’re using Workflow AI extensively, it can become a significant expense. Think about how often you’ll be using this tool and factor it into your budget.

Get details about the fee:

• • Workflow AI Pricing

Need help managing your online reviews? Review AI can be a lifesaver by helping you:

• • Responds to both Google and Facebook reviews
  • Available 24/7 for review management
  • Generates personalized responses based on review content
  • Analyzes specific points in customer reviews
  • Maintains consistent brand voice and professionalism

The first 3 responses in Suggestive Mode are free. All Auto-Pilot responses are charged at $0.08 each.

If you’re only dealing with a handful of reviews each month, this might not break the bank. But for businesses with a high volume of reviews, these charges can add up fast.

Consider how many reviews you typically receive and how often you plan to use AI-generated responses to estimate your monthly costs.

Thinking of hosting your WordPress site on GoHighLevel? Keep in mind it comes at an extra cost. Their pay-as-you-go option is $10/month per site.

It’s a handy choice if you’re already using the platform for other tools.

However, it’s worth comparing—there are more affordable WordPress hosting options out there, especially if you’re managing several sites.

Looking to launch a fully branded mobile app under your business name but overwhelmed by the tech side? GoHighLevel’s expert team can handle the setup for you.

Their White-Label Mobile App DFY service comes at a premium—$497/month or $1,491 every quarter.

It’s definitely a premium investment, but it offers several valuable benefits:

• • Full branding control for a personalized look.

  • Opportunity to resell the app to your own clients.

  • Freedom to set your own pricing structure.

  • Enhances your agency’s professional appearance.

  • Smooth integration with existing GoHighLevel tools.

Want more info on the cost?
Check out:

• • White-Label Mobile App Overview

  • White-Label Mobile App Pricing Breakdown

GoHighLevel integrates effortlessly with Zapier, unlocking compatibility with 1,000+ web apps to supercharge your operations. This connection streamlines workflows and makes syncing new leads into your white-labeled HighLevel account a breeze.

Want a more polished experience? Check out the Whitelabel Zap | Done-For-You service. For just $50/month, you get:

• • Custom Zap setups by GoHighLevel’s experts

  • Your agency’s branding for a professional appearance

  • Streamlined lead management for a seamless client journey

It’s a simple way to elevate your automation game and impress your clients with smooth, branded integrations.

Just getting started with GoHighLevel? You may want some guidance during setup.

But keep in mind—it comes at a cost.

The Basic Setup Package is priced at $299, covering a standard setup and a one-hour onboarding session with a specialist.

Looking for more in-depth help?

The Advanced Setup Package runs $1,000 and includes a tailored setup plus five hours of expert support.

These are one-time charges, but they’re not minor—so weigh whether you need the extra assistance or prefer to navigate the setup solo.

Want to jump to the front of the line for customer support? You can, but it’ll cost you $300 per month.

This gets you:

• • Faster response times
  • Priority handling for email and live chat
  • Front-of-line access to the support team

Is it worth it? That depends on how often you need help and your time-sensitive issues. This might be a good investment if you’re constantly dealing with urgent problems.

Working in healthcare? You might need the HIPAA Compliance Add-on. It costs $297 per month or $2,970 annually.

This add-on:

• • • Applies to all locations in your account
    • Includes full encryption and security rules
    • Can’t be turned off once it’s activated

It’s a significant expense, but it’s crucial if you’re handling protected health information. There’s no wiggle room here – if you need HIPAA compliance, you need this add-on.

Eliza Agent Platform is a specialized messaging system designed as a human rollover system that can be customized for different use cases. It’s specifically created for agencies to offer to their customer base within their GHL Agency Account.

Setup fee

• • $2,500 or $1,000
  • Current promotional price: $0 (reduced from $2,500)

Monthly Subscription

• • Base fee: $500/month
  • Includes up to 5 Eliza login accounts for agents
  • Additional agent accounts: $99/month per agent
  • Unlimited sub-accounts within the Agency Account (12 Month Agreement)

This is a significant investment, so make sure you really need this platform before signing up.

Ever wonder about truly getting your money’s worth? Let me share my experience with GoHighLevel – after countless hours exploring marketing platforms! 😅

It’s not just another pretty face in the software crowd. Yes, there’s a price tag, but let’s talk about what you’re actually getting for your investment.

Picture this – your daily juggle:

• • Managing endless email campaigns
  • Sending SMS messages
  • Tracking appointments
  • Growing your business → Exhausting, right? That’s where GoHighLevel becomes your marketing superhero!

Here’s what impressed me most:

• • Seamless integration – everything works together like magic
  • No more tab-jumping or password-hunting
  • Replace multiple subscriptions with one solution
  • Your wallet might actually thank you!

The best part? Whether you’re a solopreneur at your kitchen table (been there!) or running a growing empire, there’s a plan that fits. As you grow, GoHighLevel grows with you – no awkward transitions are needed.

Let’s be real – is it perfect? Nope. Worth investigating? In my experience, absolutely. Think of it as hiring a 24/7 virtual assistant, minus the coffee breaks! 🚀

Let’s talk money, shall we? GoHighLevel isn’t just another pretty face in digital marketing tools – it’s a potential goldmine for agencies and small businesses.

Picture this: You’re running a small agency with just three clients. Each client pays you $1,000 a month. Not too shabby, right? Now, here’s where it gets interesting. The Starter Plan at $97/ only eats up about 3% of your monthly client revenue. That’s a tiny slice of the pie!

But wait, there’s more!

With GoHighLevel, you’re not just getting a CRM. You’re getting a Swiss Army knife of digital marketing tools:

• • Website and funnel building
  • Email and SMS campaigns
  • Online booking systems
  • CRM and pipeline management
  • Reputation management

It’s like having a whole team of digital ninjas at your fingertips!

Now, let’s dream bigger. The Unlimited Plan at $297 a month might seem pricey, but hear me out. This bad boy enables you to manage unlimited clients.

The more clients you add, the cheaper it gets per client. Plus, you can white-label the platform and resell it. Ka-ching!

For the ambitious among you, with the Pro Plan ($497/month), you’re not just getting software – you’re getting your own digital empire.

Rebrand the entire platform as your own, set premium prices that match your market, and watch the profits roll in.

But here’s the real secret sauce: You can create multiple revenue streams by offering phone support, email services, text messaging, and cutting-edge AI features to your clients.

Each service becomes a new profit center, and since you set the pricing, the sky’s the limit. Every dollar goes straight to your bottom line – no revenue sharing, no hidden fees. Pretty sweet deal, right?

It’s like having your own tech startup without the hassle of building the tech!

Remember, ROI isn’t just about the money you save.

It’s about the time you save, the services you can offer, and the growth you can achieve. With GoHighLevel, you’re not just investing in a tool. You’re investing in your business’s future.

Choosing the right GoHighLevel pricing plan depends on your business size, client count, needed features, and budget. Here’s a quick guide to help you decide:

• • For Small Businesses or Solo Entrepreneurs, The Starter plan is your go-to at $97/month. It includes essential tools like a CRM, website builder, online booking, up to three sub-accounts, and unlimited contacts—plenty of room to grow.
  • For Growing Businesses or Marketing Agencies, the Unlimited plan, at $297/month, offers more. It includes everything in the Starter plan plus unlimited sub-accounts, a branded desktop app, and advanced API access. This plan is perfect for agencies managing multiple clients who need robust tools and customization.
  • For large businesses or Enterprises, the Pro plan, at $497/month, is top-tier. It includes all Unlimited plan features, plus a white-label mobile app, priority support, and enhanced customization. It is ideal for businesses needing a fully branded experience and premium support.

When choosing, consider your budget and potential ROI. Take advantage of GoHighLevel’s 14-day free trial to test the platform and ensure it meets your needs before committing.

Let’s dive into the pricing showdown between GoHighLevel and its top competitors. Check out this handy table:

Can we take a minute to appreciate Systeme.io free plan? It’s a solid starting point, no doubt.

But here’s where GoHighLevel flexes: for just $97/month, it’s like having the ultimate marketing multi-tool. Running an agency? This feels like unwrapping every gift under the tree—there’s a tool for practically everything.

Now, let’s be honest—it’s not all sunshine. Ever try to sip from a firehose? That’s what it can feel like at first. With so many features, you might only use a few—kind of like that dusty treadmill from New Year’s. 😅

Here’s how I’d break it down for a friend:

• • Systeme.io is the no-cost companion you start out with—simple and reliable.

  • ClickFunnels makes building funnels feel like snapping together LEGO bricks.

  • Kartra gives you that premium polish with sleek design and ready-made elegance.

  • GoHighLevel? It’s a feature powerhouse—but you’ll need some time to learn the ropes.

Whether you’re capturing leads, launching a course, selling that awesome fitness program, or planning your breakout book series—these platforms can all help you get there.

It’s like picking between luxury rides: they all drive smooth, but the tech and trim vary.

The real difference comes down to:

• • The feel and flow of the platform

  • Quality of templates (because first impressions do matter)

  • The tools that best match your workflow

  • And your comfort level with tech

GoHighLevel is made for you if:

• • You run an agency (unlimited sub-accounts FTW!)

  • You want to white-label and build your own brand

  • You manage multiple clients and love having it all in one place

You might want to hold off if:

• • You’re a solopreneur just starting out

  • You’re not ready to invest much

  • You prefer tools with a super simple learning curve

At the end of the day, all of these platforms help you build and sell online. But GoHighLevel really shines for agencies with its branding power and scalability. That’s where the real value kicks in. 💰

What do you value most in a marketing platform? Remember, the right choice isn’t always the priciest one—it’s the one that fits your needs like a glove.