Google Ads AI-Powered Performance Ads Answers (2026)

A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

• Begin with a strong measurement and attribution strategy based on their goals.
• Enable a volume-based Smart Bidding strategy in all campaigns.
• Create a value-based Smart Bidding strategy in their top two campaigns.
• Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.

ANSWER:

Begin with a strong measurement and attribution strategy based on their goals.

A digital marketer has chosen to upgrade their Smart Bidding strategy by incorporating value-based bidding. Which two Google Ads tools should they routinely use?

• Keyword planner
• Bid strategy report
• Performance Planner
• Ad strength rating

ANSWER:

Bid strategy report & Performance Planner

A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns.Which best practice should they follow in order to maximize results from their flexible budget?

• Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods.
• Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.
• Create a separate budget for campaign experiments and unforeseen market changes.
• Adjust performance targets monthly or quarterly to optimize AI-driven solutions.

ANSWER:

Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work.

A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?

• Add more phrase and exact match keywords to improve reach.
• Eliminate negative keywords that could block relevant traffic.
• Ignore suggestions to add relevant new keywords.
• Add Customer Match lists with data that is more than 90 days old.

ANSWER:

Eliminate negative keywords that could block relevant traffic.

A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

• Forecast the impact of different budgets to understand how performance may change.
• Identify the opportunity size for upcoming seasonal periods of increased sales.
• Understand which billing method is best suited for an account.
• Review how much each keyword in a campaign has spent over the past month

ANSWER:

Forecast the impact of different budgets to understand how performance may change &  Identify the opportunity size for upcoming seasonal periods of increased sales.

A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget.Which Smart Bidding strategy is the right fit for this organization?

• Maximize conversions
• Maximize conversion value
• Maximize clicks
• Target ROAS

ANSWER:

Maximize conversion value

A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

• Is it possible to modify our data collection policies to encourage customers to share as much as possible?
• In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
• What are the capabilities for data storage on each of the marketing team members’ corporate devices?
• To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

ANSWER:

To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

A digital marketing manager knows that their organization has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?

• Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter.
• Review industry reports to predict query demand for the coming year and what budget level will be required.
• Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.
• Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.

ANSWER:

Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes.

A digital marketing manager notices the Ad Strength rating of their Responsive Search Ads could be improved. What action can they take to improve Ad Strength?

• They can create more unique headlines and descriptions.
• They should avoid using popular keywords in headlines and descriptions.
• They should use the Ad Strength tool to learn more about how to create a Responsive Search Ad.
• They can use the Keyword Insertion tool to identify new keyword ideas.

ANSWER:

They can create more unique headlines and descriptions.

A local automobile dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?

• Product and brand consideration
• Website traffic
• Local store visits and promotions
• Brand awareness and reach

ANSWER:

Local store visits and promotions

A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?

• By reviewing and dismissing those recommendations which are relevant to their goal.
• By identifying opportunities for campaign improvement and the means of making those improvements
• By accepting and applying recommendations for their business, which saves time
• By measuring their score at the individual account level but not the manager account level.

ANSWER:

By identifying opportunities for campaign improvement and the means of making those improvements & By accepting and applying recommendations for their business, which saves time

A local coffee shop is looking to drive more store visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?

• Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
• Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
• A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
• The manual creation of assets allows advertisers to spend time crafting their unique value proposition.

ANSWER:

A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.

A marketer is thinking about leveraging Google’s AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?

• The data is a very good indicator of industry-wide performance for machine learning.
• The data is easily replicable by various teams across their organization.
• The data can be used to gauge competitor performance.
• The data is high-quality, originating with their customers.

ANSWER:

The data is high-quality, originating with their customers.

A merchant that wants to grow its online sales is testing different campaign optimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?

• They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
• They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers measure changes’ impact and reverse those changes if needed.
• They can test Google Ads campaigns against TV, print ads, or other traditional media.

ANSWER:

They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.

An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

• Establish a Maximize Clicks bidding strategy to increase website traffic volume.
• Come up with a strategy of importing offline values by using enhanced conversions for leads.
• Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
• Establish value rules based on audiences that have been to a local store in the past.

ANSWER:

Come up with a strategy of importing offline values by using enhanced conversions for leads.

An online beauty supply retailer has established a target return metric for the forthcoming year. Which Smart Bidding Strategy can help them achieve this objective?

• Target conversion value
• Maximize clicks
• Target ROAS
• Maximize conversions

ANSWER:

Target ROAS

An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles. What first step should they take with Performance Max?

• Put any Smart Bidding strategy into action in order to make bids across channels using AI.
• Limit sharing audience data to prevent human input from interfering with AI-powered operations.
• Build strong creatives that are tailored toward the electric bicycles they’re selling.
• Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.

ANSWER:

Build strong creatives that are tailored toward the electric bicycles they’re selling.

An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?

• Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
• Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
• Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
• Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap

ANSWER:

Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.

An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?

• Use any Smart Bidding strategy to make bids across channels with AI.
• Limit sharing audience data in order to allow AI to operate without human input.
• Build strong creatives customized to their sneaker products or offers.
• Separate their Google Merchant Center account from their Google Ads account to avoid overlap.

.

ANSWER:

Build strong creatives customized to their sneaker products or offers.

An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers. What value do these experiments have for organization?

• They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
• They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
• They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
• They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

ANSWER:

They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.

For developing image assets that are effective, which of these is a best practice that should be followed?

• Placing the most important content at the center 50% of the image asset
• Making it a habit to upload four or more relevant and unique images at the campaign or ad group level
• Using images with a white background since these images usually deliver better results
• Providing square images exclusively in order to maximize how often assets are able to serve.

ANSWER:

Making it a habit to upload four or more relevant and unique images at the campaign or ad group level

How can a Performance Max campaign find new consumers for an advertiser?

• Promote a product or service across nearly all Google Ads inventory with a single campaign
• Manually optimize campaigns across channels with insights into performance drivers
• Use AI to allocate budget to specific channels, such as Search and YouTube.
• Create the opportunity for advertisers to build and manage individual text, image, and video ads

ANSWER:

Promote a product or service across nearly all Google Ads inventory with a single campaign

How can a Performance Max campaign help an ice cream shop drive more potential customers to their physical location?

• By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
• By using AI as a means of locating potential new customers across Google Ads inventory
• By increasing their incremental conversions through campaigns that include video ad formats
• By giving them more time to spend honing their unique value proposition through manually created assets

ANSWER:

By using AI as a means of locating potential new customers across Google Ads inventory

How can campaign performance be improved through the use of Explanations?

• By letting marketers see the top asset combinations for each campaign type in an account
• By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
• By letting marketers understand why performance changes were made in just a few clicks
• By letting marketers determine what level a budget should at in order to achieve maximum performance

ANSWER:

By letting marketers understand why performance changes were made in just a few clicks

How can lagging Ad Strength for Responsive Search Ads be improved?

• By avoiding commonly used keywords in headlines and descriptions
• Through the use of more unique headlines and descriptions
• By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
• Through the use of the Keyword Insertion tool that can spot new keyword ideas

ANSWER:

Through the use of more unique headlines and descriptions

How do negative keywords assist a Search campaign?

• They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
• They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
• They give marketers insight into what other searches customers are using to arrive at their business.
• They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.

ANSWER:

They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.

How does a Performance Max campaign work to find potential customers for an advertiser?

• By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search
• By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience
• By optimizing campaigns across channels manually and insights into performance drivers
• By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory

ANSWER:

By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory

How does a test-and-learn mindset allow marketers to find success with Google’s AI?

• Fuels competition across the organization.
• Helps teams test multiple business objectives at the same time.
• Encourages teams to break down silos and quickly identify solutions.
• Allows leaders to identify low performers more quickly.

ANSWER:

Encourages teams to break down silos and quickly identify solutions.

How does opting into automatically applied recommendations help an account-holder?

• It helps to maximize the effectiveness of recommendations since it triggers automatic increases in budgets to cover the costs of recommendations.
• It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.
• It helps ensure that recommendations that are most likely to have the impact on campaigns are the ones that are applied, since this analysis and implementation occurs automatically.
• It helps make sure that optimizations are based on recent rather than old activity, since only the past week of data is used to inform them.

ANSWER:

It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account.

How does uncapping budgets help to fully capture AI’s benefits?

• Campaigns need enough budget flexibility to maximize AI’s potential.
• AI only works in newly created campaigns with budgets of $1,000 per day or more.
• When there’s a limitation placed on a campaign budget, a Smart Bidding strategy will revert to manual bidding.
• Campaigns will spend more of their budget to reach more customers.

ANSWER:

Campaigns need enough budget flexibility to maximize AI’s potential.

If a marketer wanted their lead generation campaigns to deliver more value in the upcoming year, how could value-based bidding help them?

• It would optimize for driving lead volume, since all customers create the same amount of value.
• It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
• It would let them optimize for high-value customers and a high volume of leads simultaneously.
• It would allow them to maximize total conversion value at a desired ROAS target or budget.

ANSWER:

It would allow them to maximize total conversion value at a desired ROAS target or budget.

If digital leaders want to support Google’s AI, which of these steps should be their priority

• Establishing budget processes that define digital marketing as a cost center for the organization.
• Creating highly specified silos within their organization to permit specialization and multiple budget owners.
• Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
• Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.

ANSWER:

Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?

• Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.
• Define new performance targets every month or quarter in order to optimize AI-driven solutions.
• Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success.
• Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend.

ANSWER:

Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage.

If you’re leading a marketing team and your team’s goal is to support Google’s AI, which of these steps should you prioritize?

• The creation of highly specified silos within the organization that allow for specialization and multiple budget owners.
• The encouragement of teams to avoid experimentation in order to eliminate risk and help ensure stable levels of performance year-after-year.
• The establishment of budget processes that define digital marketing as a cost center for the organization.
• The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

ANSWER:

The development of capabilities in key areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.

In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?

• Smart Bidding, Responsive Search Ads, Broad match keywords
• Smart Bidding, Responsive Display Ads, Uncapped budgets
• Responsive Search Ads, Image Assets, Broad match keywords
• Phrase match keywords, Exact match keywords, Smart Bidding

ANSWER:

Smart Bidding, Responsive Search Ads, Broad match keywords

In traditional marketing organizations, how is budgeting usually handled?

• With fixed annual budgets that don’t adjust according to demand
• With quarterly budgets that don’t need prior approval to be increased
• With budgets that aren’t set for a time period or initiative
• With budgets that adjust to the price of stock

ANSWER:

With fixed annual budgets that don’t adjust according to demand

In what two ways does the insights page help a markterer make their workflows for performance evaluation simpler? (Choose two.)

• By pausing campaigns automatically if they have low ad strength or a limited budget
• By providing the reasons for inconsistent performance across campaigns
• By providing ad performance data from competitors that can be useful for marketers looking to to make adjustments to their own business
• By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance

ANSWER:

By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance & By providing the reasons for inconsistent performance across campaigns

On a fixed annual budget, what’s an effective way to ensure that you have the budget flexibility you need to experiment with campaigns to test their effectivenes?

• Check out industry reports that can help you predict query demand and set budget accordingly.
• Set aside a percentage of the budget for use in experiments and response to market changes.
• Send a supervisor a quarterly budget review as part of a request for additional testing allocations for the upcoming quarter.
• Create a monthly or weekly sync with the finance team in order to foster collaboration, share news and ideas about campaigns, and encourage flexibility in the budget.

ANSWER:

Set aside a percentage of the budget for use in experiments and response to market changes.

What are Responsive Search Ads good for?

• They limit a marketer’s ability to compete in more auctions and match to more queries.
• They manually select the best combination of headlines and assets based on their review of data.
• They are a time-saver that allow for the creation of one ad with a number of headline and description assets.
• They cater to different device sizes, allowing advertisers a wider reach in regards to potential customers.

ANSWER:

They are a time-saver that allow for the creation of one ad with a number of headline and description assets.

What are the variables that affect whether an optimization score recommendation is surfaced in an account?

• Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
• There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
• Recommendations are surfaced when the system determines that business objectives need to be expanded.
• Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

ANSWER:

Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective

What are the ways that Explanations can be used to improve the performance of campaigns?

• To reveal top asset combinations for every campaign type in a particular account
• To uncover why performance changes were made in just a few clicks
• To review recommendations for headlines and descriptions for the purpose of making stronger ads
• To determine the optimal level a campaign’s budget should be at in order to maximize performance

ANSWER:

To uncover why performance changes were made in just a few clicks

What are two key benefits of using the Insights page? (Choose two.)

• Understand how much a marketer’s competitors are spending each week.
• Uncover new consumer insights such as rising search trends and new converting audiences.
• Optimize Search campaigns through insights specifically intended for that purpose.
• Identify and diagnose performance issues to better run successful campaigns.

ANSWER:

Uncover new consumer insights such as rising search trends and new converting audiences & Identify and diagnose performance issues to better run successful campaigns.

What are two main benefits of utilizing the Insights page? (Choose two.)

• Insights can be used to understand emerging search trends and new converting audiences.
• Insights can be used to discover and diagnose issues around performance.
• Insights can be used to understand competitors’ weekly spend.
• Insights can be used for purposes of optimizing Search campaigns.

ANSWER:

Insights can be used to understand emerging search trends and new converting audiences & Insights can be used to discover and diagnose issues around performance.

What are two ways that Performance Planner can help you plan budgets? (Choose two.)

• Identify the best billing method for a particular account to make timely payments more likely.
• Model the impact of different budgets to gain insights on how they might affect performance.
• Determine the size of the opportunity for increased sales across upcoming seasonal periods.
• Assess the spending-per-keyword in each campaign over the past month.

ANSWER:

Model the impact of different budgets to gain insights on how they might affect performance & Determine the size of the opportunity for increased sales across upcoming seasonal periods.

What are two ways that the Combination and Assets Report can help a marketer imrpove their creative assets’ performance? (Choose two.)

• Identify budget limitations that could be preventing assets from being shown in auctions.
• Find new keywords to add to a campaign so that asset reach can be improved.
• Examine high-performing assets as a means of inspiring future creative assets.
• Spot opportunities to replace assets that aren’t performing well.

ANSWER:

Examine high-performing assets as a means of inspiring future creative assets & pot opportunities to replace assets that aren’t performing well.

What can be done to improve the Ad Strength rating of Responsive Search Ads?

• Don’t use popular keywords in headlines and descriptions
• Use the Keyword Insertion tool as a way to find new keyword ideas.
• Use the Ad Strength tool to learn best practices for making a Responsive Search Ad
• Make headlines and descriptions more unique

ANSWER:

Make headlines and descriptions more unique

What characterizes conversion delay?

• This refers to the number of days it takes for a newly adopted Smart Bidding strategy to take hold after a campaign’s first recorded online or offline conversion.
• This is the total load time of a website page, such as a confirmation page, which is used to measure a consumer’s conversion actions on the advertiser’s site.
• This refers to the time it takes for an advertiser to create a conversion measurement strategy for their Google Ads account.
• This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site.

ANSWER:

This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site.

What efforts should digital leaders prioritize in order to support Google’s AI?

• Build highly specified silos within their organization to allow for specialization and multiple budget owners.
• Build capabilities in key areas such as high-quality data and a skilled workforce.
• Create firm budget processes to solidify digital marketing as an organization’s cost center.
• Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.

ANSWER:

Build capabilities in key areas such as high-quality data and a skilled workforce.

What is the value of running a true A/B test with campaign experiments?

• A/B tests can help marketers understand if their trial campaign drove user action that wouldn’t have occurred otherwise.
• In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.
• An A/B test runs one campaign at a time, allowing a true ramp-down period between each testing timeframe to declutter results.
• An A/B test is designed to test multiple variables at one time, allowing advertisers to learn and quickly adjust their campaigns based on findings.

ANSWER:

In an A/B test, trial campaigns run at the same time as the original campaign, controlling for external factors (e.g. seasonality) that may otherwise bias results.

What role do negative keywords play in a AI-powered Search strategy?

• They let marketers identify additional searches that customers might be using to locate a business.
• They make it harder for customers to leave negative reviews about a business.
• They allow marketers to limit the terms that competitors are able to bid on at auction,
• They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

ANSWER:

They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.

What value is gained by utilizing broad match keywords?

• Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
• Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
• Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
• Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.

ANSWER:

Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.

What’s a benefit of negative keywords?

• Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
• A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
• Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
• Adding negative keywords can help prevent customers from leaving poor reviews about a business.

ANSWER:

Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.

What’s a benefit of Responsive Search Ads?

• Responsive search ads limit a marketer’s opportunity to compete in more auctions and match to more queries.
• Responsive search ads review data to manually choose the best combination of headlines and assets to show users.
• Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.
• Responsive search ads allow advertisers to share their messages with more potential customers, by permitting ads to display properly for different device sizes.

ANSWER:

Responsive search ads save time by creating one ad with multiple headline and description assets that can be shown in different configurations to different users.

What’s a benefit of using broad match keywords?

• Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
• Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
• Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
• Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

ANSWER:

Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.

What’s a best practice to follow when creating a Performance Max campaign?

• Avoid linking a Google My Business or Google Merchant Center feed
• Use the maximum number of text, image, and video assets possible
• Limit the number of ad extensions within an asset group
• Establish conversion tracking after a campaign has been running for two weeks

ANSWER:

Use the maximum number of text, image, and video assets possible

What’s a best practice to follow when designing an experiment to test Performance Max campaigns?

• Create a new CPA or ROAS goal for Performance Max campaigns to achieve.
• Keep Performance Max budget limited to 10% of other campaigns’ budgets.
• Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.
• Run the Performance Max experiment for one to two weeks before evaluating results.

ANSWER:

Optimize Performance Max to a comparable CPA or ROAS target to other campaigns.

What’s a best practice when building an account structure designed to improve the performance of AI-powered solutions?

• Create as many campaigns as possible to achieve business goals.
• Design campaigns around specific manual optimizaton levers.
• Focus account structure on business goals, not channel silos.
• Segment account structure by device and match type to customize creative.

ANSWER:

Focus account structure on business goals, not channel silos.

What’s a best practice when using Performance Planner?

• Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
• Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
• Developing month-by-month plans in the tool and viewing updated forecasts routinely
• Creating an annual forecast at the beginning of the fiscal year in order to determine budgets

ANSWER:

Developing month-by-month plans in the tool and viewing updated forecasts routinely

What’s a common budget strategy in traditional marketing organizations?

• Fully flexible budgets based on stock price performance
• No set budget for a time period or initiative
• Fixed annual budgets that do not change even if demand fluctuates throughout the year
• Quarterly budgets that do not need approval to increase

ANSWER:

Fixed annual budgets that do not change even if demand fluctuates throughout the year

What’s a common type of value definition used in value-centric measurement strategies?

• Necessary value
• Intrisic value
• Actual value
• Unique value

ANSWER:

Actual value

What’s a strong example of a business objective that is required when adopting an AI-powered solution?

• Marketing spend
• Cost-per-click
• Profit
• Cost of goods sold

ANSWER:

Profit

What’s an example of a metric used to measure value?

• Time spent on site
• Cart size
• Page depth
• Cost-per-click

ANSWER:

Cart size

What’s an important benefit of opting into automatically applied recommendations?

• Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
• AI decides which recommendations to apply automatically to campaigns, without any need for human input.
• Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
• Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.

ANSWER:

Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.

What’s the benefit of running a true A/B test with campaign experiments?

• By testing multiple variables at a time, an A/B test gives advertisers information they can use to adjust their campaigns quickly based on insights.
• By revealing whether their trial campaign drove user action that wouldn’t have taken place otherwise, an A/B test gives insights into user behavior.
• By running a single campaign at a time, an A/B test allows for a true ramp-down period between each testing period so that results can be decluttered.
• By running concurrently with an original campaign, a trial campaign controls for external factors, like seasonality, that might otherwise bias results.

ANSWER:

By revealing whether their trial campaign drove user action that wouldn’t have taken place otherwise, an A/B test gives insights into user behavior.

What’s the default match type for all keywords?

• Phrase match
• Broad match
• Exact match
• Negative match

.

ANSWER:

Broad match

What’s the purpose of uncapping budgets to fully capture AI’s benefits?

• Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day.
• Campaigns that incorporate Google’s AI spend more of their budget to reach more customers.
• When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding.
• Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

ANSWER:

Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.

What’s the significance of conversion delay?

• It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example.
• It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign.
• It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.
• It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account.

ANSWER:

It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.

When creating a campaign experiment, which is a best practice?

• Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test.
• After the end of an experiment, assess performance over a period of time that includes ramp-up.
• Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.
• As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments.

ANSWER:

Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change.

When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

• Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets.
• Setting up Performance Max with a comparable CPA or ROAS target to other campaigns
• Establishing a new CPA or ROAS goal for Performance Max campaigns
• Running the Performance Max experiment for one to two weeks before assessing the results

ANSWER:

Setting up Performance Max with a comparable CPA or ROAS target to other campaigns

When developing image assets, which of these practices can help drive success?

• Providing only square images as a means of maximizing the frequency with which assets can serve
• Centering the most important content in the image asset to maximize impact
• Selecting images with a white background since these images tend to perform better
• Always uploading at least four relevant and unique images at the campaign or ad group level

ANSWER:

Always uploading at least four relevant and unique images at the campaign or ad group level

When working with a value-based bidding strategy, which of these tools can help drive maximum performance?

• Diagnostic insights
• Target simulators
• Ad strength rating
• Keyword planner

ANSWER:

Target simulators

Which AI-powered solution delivers the biggest channel and inventory coverage of any Google Ads campaign?

• Performance Max campaigns
• Search campaigns
• App campaigns
• Video campaigns

ANSWER:

Performance Max campaigns

Which insights do advertisers typically use to discover consumer interest and category growth trends?

• Search trends and demand forecasts
• Search terms report
• Diagnostic insights
• Asset audience insights

ANSWER:

Search trends and demand forecasts

Which is a key benefit of opting into automatically applied recommendations?

• AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
• Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
• Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
• When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.

ANSWER:

Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.

Which marketing behavior can be done by AI in Google Ads? (Choose three.)

• Keeping bids consistent during seasonal events
• Product-level testing and rotation
• Adjust bids during seasonal events
• Review of checklists for marketing best practices
• Creative-level testing and rotation

ANSWER:

Adjust bids during seasonal events & Review of checklists for marketing best practices & Creative-level testing and rotation

Which of the following is considered a best practice when creating a campaign experiment?

• Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
• After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
• When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
• Pick two or three metrics to evaluate campaign performance and determine the winner of a test.

ANSWER:

Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.

Which of the following is considered a best practice when creating effective image assets?

• Keep the most important content in the center 50% of the image asset.
• Only provide square images to maximize how often assets can serve.
• Always upload four or more relevant and unique images at the campaign or ad group level.
• Choose images with a white background as they tend to have stronger performance.

ANSWER:

Always upload four or more relevant and unique images at the campaign or ad group level.

Which of these are two key benefits of using the Insights page? (Choose two.)

• Discovering and applying consumer insights around things like rising search trends and new converting audiences
• Discovering and diagnosing performance issues so campaigns can be run more succesfully
• Understanding competitors’ weekly spend through analysis of consumer insights.
• Improving Search campaigns through the application of new consumer insights

ANSWER:

Discovering and applying consumer insights around things like rising search trends and new converting audiences & Discovering and diagnosing performance issues so campaigns can be run more succesfully

Which three Search features work together to drive performance in a fully AI-powerd strategy?

• Phrase match keywords, Exact match keywords, Smart Bidding
• Smart Bidding, Responsive Search Ads, Broad match keywords
• Smart Bidding, Responsive Text Ads, Uncapped budgets
• Responsive Search Ads, Image Assets, Broad match keywords

ANSWER:

Smart Bidding, Responsive Search Ads, Broad match keywords

Which two ways can Performance Planner help marketers for purposes of budget planning? (Choose two.)

• Estimate the opportunity for increased sales during upcoming seasonal periods.
• Review the amount of spending for each keyword in a campaign over the past month.
• Ascertain how different budgets will impact performance through insights gained.
• Decide which billing method accomodates a particular account.

ANSWER:

Ascertain how different budgets will impact performance through insights gained & Estimate the opportunity for increased sales during upcoming seasonal periods.

Why are broad match keywords so important?

• They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
• Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
• They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
• Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.

ANSWER:

Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.

Why are Responsive Search Ads valuable?

• They limit a marketer’s opportunity to compete in additional auctions and match to additional queries.
• They provide for a wider reach to potential customers by catering to different-sized devices.
• They save time by allowing for the creation of a single ad with more than one headline and description asset.
• They manually create customized combinations of headlines and assets to show to different users based on their review of existing data.

ANSWER:

They save time by allowing for the creation of a single ad with more than one headline and description asset.

Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

• Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
• Campaigns that adopt Google’s AI spend more money to reach more customers.
• A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
• Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

ANSWER:

Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

You’re working on a fixed annual budget but wish to test new initiatives through campaign experiments. What’s an effective way to create the budget flexibility you’ll need?

• Deliver a quarterly budget review to a superior, for purposes of requesting additional funds for testing in the next quarter.
• Allocate a percentage of the budget for use in testing and responding to changes in the market.
• Establish a monthly or weekly sync with the finance team to share ideas and encourage flexibility in the budget.
• Look over industry reports to better anticipate query demand for the coming year and funding that will be required to accomodate this.

ANSWER:

Allocate a percentage of the budget for use in testing and responding to changes in the market.

If digital leaders want to support Google’s AI, which of these steps should be their priority?

• Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.
• Creating highly specified silos within their organization to permit specialization and multiple budget owners.
• Establishing budget processes that define digital marketing as a cost center for the organization.
• Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year.

ANSWER:

Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits.