Google Ads AI Shopping Certification Answers (2024)

Find the latest and most accurate Google Ads AI Shopping Certification Answers. Enhance your advertising skills and pass your certification exam with our comprehensive guide. Updated resources, expert tips, and practice questions to ensure your success.

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A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?

  • Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  • Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

ANSWER:

Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

According to Google Ads Policy, which category type does irresponsible data collection fall under?

  • Prohibited practice
  • Prohibited content
  • Restricted content
  • Editorial standards

ANSWER:

Prohibited practice

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

  • Email notification in Google Merchant Center
  • Email notification in Google My Business
  • Email notification in Google Ads
  • Email notification in Google Merchant Center and Google Ads

ANSWER:

Email notification in Google Merchant Center

How are Shopping ads created?

  • Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
  • Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
  • Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

ANSWER:

Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

How can a remarketing list help a Smart Shopping campaign?

  • A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

ANSWER:

A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

How can conversion tracking help users?

  • They can identify the number of potential users who are interested in your product or likely to convert.
  • They can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
  • They can make decisions based on conversion data and users interested in your product.

ANSWER:

They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

ANSWER:

Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page &

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses

  • Drive app downloads
  • Drive traffic and sales
  • Use data to fuel growth
  • Build better consumer experiences
  • Secure leads and contacts

ANSWER:

Drive traffic and sales & Use data to fuel growth & Build better consumer experiences

How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

ANSWER:

Let shoppers buy online and pick up in-store & Offer an easy checkout process & Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.

How do Google Ads and Google Merchant Center interact with each other?

  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

ANSWER:

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

How do Performance Max campaigns work?

  • Performance Max campaigns are customizable, with the option to add manual input and advanced AI.
  • Performance Max campaigns drive simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.
  • Performance Max campaigns allow you to have full control over the campaign setup, ad, and bidding.

ANSWER:

Performance Max campaigns use AI to optimize toward the retailer’s business goals across Google’s suite of ad networks. This drives simplicity, performance, and reach.

How do Smart Shopping campaigns work?

  • Smart Shopping campaigns allow you to have full control over the campaign setup, ad, and bidding.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.
  • Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance and reach by optimizing toward the retailer’s business goals while providing manual controls to optimize performance.
  • Smart Shopping campaigns are customizable, with the option to add manual input and advanced machine learning

ANSWER:

Smart Shopping campaigns is a Shopping campaign type that drives simplicity, performance, and reach by optimizing toward the retailer’s business goals through machine learning across Google’s suite of ad networks.

How do Standard Shopping and Performance Max campaigns differ in their approaches to reaching customers?

  • Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology.
  • Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.
  • Standard Shopping ads reach a wider audience across all of Google’s inventory by using AI technology, while Performance Max offers a more targeted reach.
  • Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.

ANSWER:

Standard Shopping ads provide a more targeted reach, while Performance Max accesses a wider audience across all of Google’s inventory through the use of AI technology

How does Google enforce policy violations?

  • Item disapproval and account suspension
  • Feed disapproval and item suspension
  • Campaign disapproval and ad suspension
  • Ad disapproval and campaign suspension

ANSWER:

Item disapproval and account suspension

How does Google Merchant Center interact with Google Ads?

  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

ANSWER:

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

How many Smart Shopping campaigns should you create to maximize performance?

  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • There’s no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

ANSWER:

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

How will you be notified of an account suspension (aside from the Google Merchant Center diagnostic interface)?

  • Email notification in Google Merchant Center and Google Ads
  • Email notification in Google Merchant Center
  • Email notification in Google My Business
  • Email notification in Google Ads

ANSWER:

Email notification in Google Merchant Center

How would you accurately describe the function of product groups in a Shopping campaign?

  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

ANSWER:

Product groups are used to specify which products from your feed you want to advertise in each campaign.

If a person wants to opt in to the Product Ratings Program, where should they go?

  • Product feed
  • Google My Business
  • Google Ads
  • Google Merchant Center

ANSWER:

Google Merchant Center

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two. Select 2 Correct Responses

  • Viewable cost per impression (CPM)
  • Target return on ad spend (tROAS)
  • Maximize conversion value
  • Enhanced cost-per-click (eCPC)

ANSWER:

Target return on ad spend (tROAS) & Enhanced cost-per-click (eCPC)

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

  • Add negative keywords in the campaign
  • Add negative keywords in Merchant Center
  • Add negative keywords in the ad
  • Add negative keywords in the product feed

ANSWER:

Add negative keywords in the campaign

If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

  • Optimize for store visits
  • Target return on ad spend (tROAS)
  • Click-through rate
  • Enhanced cost-per-click (eCPC)

ANSWER:

Target return on ad spend (tROAS)

If you want to know the value of getting new customers, which setting in a Performance max campaign will help you do that?

  • The customer retention setting
  • The customer focus setting
  • The customer selection setting
  • The customer acquisition setting

ANSWER:

The customer acquisition setting

In terms of how they reach customers, how are Standard Shopping and Performance Max campaigns different?

  • Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.
  • Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory, while Performance Max ads have a more targeted reach.
  • Standard Shopping ads and Performance Max have an equally targeted reach, but Performance Max reaches a narrower audience across all of Google’s inventory.
  • Standard Shopping ads and Performance Max both use AI technology to reach a wider audience across all of Google’s inventory, but Standard Shopping Ads’ reach is less targeted.

ANSWER:

Standard Shopping ads have a more targeted reach, whereas Performance Max uses AI technology to connect to a wider audience across all of Google’s inventory.

In which three places can Standard Shopping ads appear? Choose three.

  • The Shopping tab
  • Google Search
  • Google Images
  • Gmail
  • Google Maps

ANSWER:

The Shopping tab & Google Search & Google Images

In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.

  • In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
  • Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
  • Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
  • Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

ANSWER:

In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns & Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

  • True
  • False

ANSWER:

True

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

  • Any shopping queries
  • Broader queries
  • Local intent queries
  • Long-tail or specific queries

ANSWER:

Broader queries

Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses

  • Ad creation
  • Targeting
  • Bidding
  • All of the above

ANSWER:

All of the above

the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs.

  • Which Shopping ads policy is the advertiser violating?
  • Prohibited practice
  • Restricted content
  • Misrepresentation of self or product
  • Return policy

ANSWER:

Misrepresentation of self or product

To maximize performance, how should you set up your Smart Shopping campaigns?

  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

ANSWER:

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

What are free product listings?

  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

ANSWER:

Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

  • Protect the business from fraudulent charges
  • Drive revenue for businesses
  • Implement fair and consistent policies
  • Protect users’ online safety
  • Promote positive experience for all users

ANSWER:

Implement fair and consistent policies & Protect users’ online safety & Promote positive experience for all users

What are three benefits of a Performance Max campaign? Choose three.

  • Gives you more control by manually setting up campaigns
  • Simplifies campaign management.
  • Optimizes on goals using artificial intelligence
  • Helps you reach consumers across Google platforms

ANSWER:

Simplifies campaign management. & Optimizes on goals using artificial intelligence & Helps you reach consumers across Google platforms

What are three benefits of a Smart Shopping campaign? Choose three. Select 3 Correct Responses

  • You can optimize on goals using manual signals
  • You set up campaigns manually
  • You reach customers across Google platforms
  • Easy integration helps you simplify campaign management
  • You use real-time signals to help you optimize goals

ANSWER:

You reach customers across Google platforms & Easy integration helps you simplify campaign management & You use real-time signals to help you optimize goals

What are three ways Shopping adds help you reach your goals? Choose three.

  • Secure leads and contacts
  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales

ANSWER:

Build better consumer experiences & Use data to fuel growth & Drive traffic and sales

What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  • Let shoppers buy online and pick up in-store.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Simplify the shopping experience by providing minimal information.
  • Adopt a single channel experience (online only or offline only).
  • Offer an easy checkout process.

ANSWER:

Let shoppers buy online and pick up in-store & Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products & Offer an easy checkout process.

What are three ways your shoppers can check out when purchasing an item? Choose three. Select 3 Correct Responses

  • Checkout on your website
  • Checkout on Gmail
  • Checkout on Google
  • Checkout in your local store
  • Checkout on Maps

ANSWER:

Checkout on your website & Checkout on Google & Checkout in your local store

What are two commonly used programs in Google Merchant Center? Choose two.

  • Promotions
  • Product Ratings
  • Store Ratings
  • Local campaigns

ANSWER:

Promotions & Product Ratings

What are two features of a Standard Shopping campaign? Choose two.

  • It lets you create and edit an ad format.
  • It lets you set up campaign, bidding, and product groups manually.
  • It lets you optimize goals based on real-time signals across all Google platforms.
  • It allows for automated bidding to optimize campaign performance and bids.

ANSWER:

It lets you set up campaign, bidding, and product groups manually & It allows for automated bidding to optimize campaign performance and bids.

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

  • Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
  • Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
  • Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
  • Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.

ANSWER:

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad & Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.

What are two ways your shoppers can check out when purchasing an item? Choose two.

  • Checkout on Maps
  • Checkout on Display
  • Checkout in your local store
  • Checkout on your website

ANSWER:

Checkout in your local store & Checkout on your website

What benefit does a remarketing list have for a Smart Shopping campaign?

  • A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
  • A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.

ANSWER:

A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

What can Local Catalog Ads do? Select All Correct Responses

  • Reach mobile shoppers
  • Drive store visits
  • Promote store deals
  • All of the above

ANSWER:

All of the above

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

  • Add negative keywords in the campaign
  • Add negative keywords in Merchant Center
  • Add negative keywords in the product feed
  • Add negative keywords in the ad

ANSWER:

Add negative keywords in the campaign

What configuration do you need before you can launch a Performance Max campaign?

  • Enable enhanced conversions
  • Product feed in Merchant Center
  • Keywords
  • Assets

ANSWER:

Product feed in Merchant Center

What goal in a Performance max campaign will help you get new customers?

  • Customer focus
  • Customer acquisition
  • Customer retention
  • Customer selection

ANSWER:

Customer acquisition

What happens after a policy violation?

  • Campaign disapproval and ad suspension
  • Item disapproval and account suspension
  • Ad disapproval and campaign suspension
  • Feed disapproval and item suspension

ANSWER:

Item disapproval and account suspension

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

  • Google My Business account suspension
  • Feed suspension
  • Google Merchant Center account suspension
  • Google Ads account suspension

ANSWER:

Google Merchant Center account suspension

What happens if you violate Google policy?

  • Your item is disapproved and your account is suspended.
  • Your feed is disapproved and your item is suspended.
  • Your campaign is disapproved and your ad is suspended.
  • Your ad is disapproved and your campaign is suspended.

ANSWER:

Your item is disapproved and your account is suspended.

What marketing objective does Performance Max for Retail use?

  • Awareness
  • Online Sales
  • Lead Generation
  • Mobile App

ANSWER:

Online Sales

What triggers a charge for a Shopping ad?

  • Someone making a purchase on the site
  • Someone viewing an ad without engaging wtih the content
  • Someone clicking on an ad and landing on the site
  • Someone searching for an item

ANSWER:

Someone clicking on an ad and landing on the site

What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?

  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.

ANSWER:

Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

What’s an example of an omnichannel goal?

  • Wanting to double in-store sales by Q4
  • Promoting a 20% off discount for shoppers who buy online and pick up in-store
  • Wanting to increase online sales by driving consumers to the website to make a purchase
  • Raising awareness about a new soft drink flavor across Google platforms

ANSWER:

Promoting a 20% off discount for shoppers who buy online and pick up in-store

What’s an example of an online sales goal?

  • Wanting your consumers to schedule an appointment before purchasing the product.
  • Wanting to promote your product and drive consumers to your physical location.
  • Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • Wanting to promote your online inventory and drive consumers to purchase a product on your website.

ANSWER:

Wanting to promote your online inventory and drive consumers to purchase a product on your website.

What’s automatically optimized with a Performance max campaign?

  • Country of sale
  • Campaign creation
  • Product feed creation
  • Budget allocation across networks

ANSWER:

Budget allocation across networks

What’s the benefit of conversion tracking?

  • You can make decisions based on conversion data and users interested in your product.
  • You can identify the number of potential users who are interested in your product or likely to convert.
  • You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

ANSWER:

You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

  • Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
  • Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
  • Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
  • Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

ANSWER:

Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach

What’s the purpose of attributes in the product feed?

  • Attributes are text only that describe a product.
  • Attributes are numerals only that describe a product.
  • Attributes are the data points that describe a product.
  • Attributes are keywords that describe a product.

ANSWER:

Attributes are the data points that describe a product.

What’s the purpose of products groups in a Shopping campaign?

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.

ANSWER:

Product groups are used to specify which products from your feed you want to advertise in each campaign.

What’s the relationship between Google Merchant Center and Google Ads?

  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

ANSWER:

Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

When do you pay for a Shopping ad?

  • When someone views your ad without engaging with the content
  • When someone searches for your item
  • When someone clicks on your ad and lands on the site
  • When someone makes a purchase on the site

ANSWER:

When someone clicks on your ad and lands on the site

When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

  • image_link
  • availability
  • product_type
  • price

ANSWER:

product_type

When should you expect to pay for a Shopping ad?

  • After someone buys something on the site
  • After someone clicks on your ad and lands on the site
  • After someone searches for your item
  • After someone views your ad without engaging

ANSWER:

After someone clicks on your ad and lands on the site

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

  • Viewable cost per impression (CPM)
  • Target return on ad spend (tROAS)
  • Maximize conversion value
  • Enhanced cost-per-click (eCPC)

ANSWER:

Target return on ad spend (tROAS)

Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses

  • Google Images
  • The Shopping tab
  • Google Search
  • Google Maps
  • Gmail

ANSWER:

Google Images & The Shopping tab & Google Search

Where can your shoppers check out when purchasing an item? Choose three. Select 3 Correct Responses

  • Gmail
  • Your website
  • Your local store
  • Maps
  • Google Images

ANSWER:

Your website & Your local store & Google Images

Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

  • The product feed
  • The Merchant Center
  • The ad
  • The campaign

ANSWER:

The campaign

Where would you advise someone to go in order to opt in to the Product Ratings Program?

  • Google My Business
  • Google Ads
  • Product feed
  • Google Merchant Center

ANSWER:

Google Merchant Center

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

  • Gmail Ads
  • Responsive Display Ads
  • Product Shopping Ads
  • Local Inventory Ads

 

ANSWER:

Responsive Display Ads

Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses

  • Local inventory ads
  • Product Shopping ads
  • Carousel ads
  • Gmail ads

ANSWER:

Local inventory ads

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

  • Store policy
  • Full contact information
  • Secure checkout
  • Country-specific destination URL

ANSWER:

Secure checkout

Which configuration must you configure before launching a Performance Max campaign?

  • Assets
  • Enable enhanced conversions
  • Product feed in Merchant Center
  • Keywords

ANSWER:

Product feed in Merchant Center

Which definition of attributes in the product feed is correct?

  • Attributes are keywords that describe a product.
  • Attributes are text only that describe a product.
  • Attributes are the data points that describe a product.
  • Attributes are numerals only that describe a product.

ANSWER:

Attributes are the data points that describe a product.

Which marketing objective is used by Performance Max for Retail?

  • Mobile App
  • Lead Generation
  • Awareness
  • Online Sales

ANSWER:

Lead Generation

Which of the following is something retailers shouldn’t do in a shifting retail landscape?

  • Accelerate by making data the foundation of everything they do
  • Connect with customers anywhere and everywhere they are in a brand-first way
  • Provide minimal information to simply things
  • Remove friction to drive action

ANSWER:

Provide minimal information to simply things

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

  • Lead
  • Awareness
  • Website traffic
  • Sales

ANSWER:

Sales

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

  • Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.
  • Google’s system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
  • Google’s system will disapprove the feed, since availability is not an attribute in the product feed.
  • Google’s system will flag it with a warning for you to resolve in the future. Availability is a required attribute.

ANSWER:

Google’s system will disapprove the feed until all required attributes are included. Availability is a required attribute.

Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses

  • Build better consumer experiences
  • Use data to fuel growth
  • Drive app downloads
  • Drive traffic and sales
  • Secure leads and contacts

ANSWER:

Build better consumer experiences & Use data to fuel growth & Drive traffic and sales

Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses

  • Let shoppers buy online and pick up in-store.
  • Adopt a single channel experience (online only or offline only).
  • Simplify the shopping experience by providing minimal information.
  • Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
  • Offer an easy checkout process.

ANSWER:

Let shoppers buy online and pick up in-store & Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products & Offer an easy checkout process.

Which of these components are optimized automatically with a Performance max campaign?

  • Product feed creation
  • Country of sale
  • Campaign creation
  • Budget allocation across networks

ANSWER:

Budget allocation across networks

Which of these is a benefit of Shopping Ads?

  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.

ANSWER:

Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Which of these is an online sales goal?

  • You want to promote your product and drive consumers to your physical location.
  • You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
  • You want to promote your online inventory and drive consumers to purchase a product on your website.
  • You want your consumers to schedule an appointment before purchasing the product.

ANSWER:

You want to promote your online inventory and drive consumers to purchase a product on your website.

Which of these marketing objectives does Performance Max for Retail rely upon?

  • Lead Generation
  • Awareness
  • Online Sales
  • Mobile App

ANSWER:

Online Sales

Which of these statements about product groups in a Shopping campaign is true?

  • Product groups are used to specify which products from your feed you want to advertise in each campaign.
  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.

ANSWER:

Product groups are used to specify which products from your feed you want to advertise in each campaign.

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

  • Create as many as 150 Smart Shopping campaigns to test performance and optimization.
  • Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
  • Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
  • Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.

ANSWER:

Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

Which Performance max campaign setting will help you determine the value of getting new customers?

  • The customer retention setting helps you determine the value of acquiring new customers.
  • The customer focus setting helps you determine the value of acquiring new customers.
  • The customer selection setting helps you determine the value of acquiring new customers.
  • The customer acquisition setting helps you determine the value of acquiring new customers.

ANSWER:

The customer acquisition setting helps you determine the value of acquiring new customers.

Which statements are aligned with Google’s policy mission? Choose three. Select 3 Correct Responses

  • Promote positive experience for all users
  • Implement fair and consistent policies
  • Protect the business from fraudulent charges
  • Boost revenue for businesses
  • Protect users’ online safety

ANSWER:

Promote positive experience for all users & Implement fair and consistent policies & Protect users’ online safety

Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.

  • Gmail Ads
  • Responsive Display Ads
  • Product Shopping Ads
  • Local Inventory Ads

ANSWER:

Gmail Ads & Responsive Display Ads

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct Response

  • Shopping campaigns are organized by ad groups instead of products groups.
  • Shopping campaigns rely on product information instead of keywords.
  • Shopping campaigns are organized by product groups.
  • Shopping ads are manually generated.

ANSWER:

Shopping campaigns rely on product information instead of keywords & Shopping campaigns are organized by product groups.

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

  • A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
  • A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.
  • A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
  • A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.

ANSWER:

A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?

  • Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
  • Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

ANSWER:

Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.

You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn’t accurate. If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two. Select 2 Correct Responses

  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account

ANSWER:

Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved & Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

You own a small business that sells baseball caps. You’re ready to run your first Smart Shopping campaign that uses a set budget. How does the system allocate budget on a Smart Shopping campaign?

  • Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
  • Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.
  • Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
  • Budget is manually allocated by campaign, so you’ll need to create a separate campaign by channel and budget

ANSWER:

Budget is automatically allocated across channels, based on performance. You don’t need to create a separate campaign for each channel.

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

  • Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
  • Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
  • Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
  • Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

ANSWER:

Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

  • By Google My Business.
  • By Google Merchant Center only
  • By one Comparison Shopping Service (CSS)
  • By any Comparison Shopping Service (CSS) you work with

ANSWER:

By any Comparison Shopping Service (CSS) you work with

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. The client is passing the required and optional attributes for apparel in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves
  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top

ANSWER:

Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

You’re a marketing specialist for a large European pet company and want to advertise new products to drive site traffic. How can Merchant Center support your shopping strategy?

  • Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.
  • Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.

ANSWER:

Merchant Center lets you manage how your in-store and online product inventory appears on Google.

You’re building a product feed for a client who is new to Shopping ads, and you notice the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two. Select 2 Correct Responses

  • Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
  • Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
  • Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account.
  • Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

ANSWER:

Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website & Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.

You’re in the process of creating a Google Merchant Center account and realize you don’t have a refund policy. Your company does not allow refunds. What should you do next?

  • Refund policy is not a landing page requirement. Whether a business offers refunds or not, it’s not required to have the policy on the website as long as there’s a disclaimer.
  • Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.
  • Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it’s not a violation to exclude it from the footer of the website so it’s readily available.
  • Refund policy is a landing page requirement. In order to run on Shopping ads, you’ll need to offer refunds and clearly state on the policy to the footer of the website so it’s readily available.

ANSWER:

Refund policy is a landing page requirement. It’s acceptable that you don’t allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it’s readily available.

You’re looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  • Return policy
  • Unsupported Shopping content
  • Usefulness
  • Misrepresentation of self or product

ANSWER:

Misrepresentation of self or product

You’re setting up a product feed in Merchant Center for the first time, and you realize you don’t have availability for each product. What will happen if you try to upload the feed in Google Merchant Center?

  • Availability is an optional attribute, so Google’s system will flag it as a warning for you to resolve in the future.
  • Availability is not an attribute in the product feed, so Google’s system will disapprove the feed.
  • Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.
  • Availability is a required attribute, so Google’s system will flag it as a warning for you to resolve in the future.

ANSWER:

Availability is a required attribute, so Google’s system will disapprove the feed until all required attributes are included.

You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses

  • Uncover the needs to meet the requirements of curious and impatient consumers.
  • Drive profitability, traffic, customer base, and sales with Shopping ads.
  • Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
  • Provide personalized experiences that meet shopper expectations online or in-store.

ANSWER:

Uncover the needs to meet the requirements of curious and impatient consumers & Provide personalized experiences that meet shopper expectations online or in-store.

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