Google Ads Search Certification Answers (2024)

Why Is Using The Performance Targets Feature After Utilizing The Performance Planner Recommended?

• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

ANSWER:

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

• Highlighting product uniqueness.
• Improving the navigation of the landing page.
• Focusing on connecting to a wider audience.
• Adding more negative keywords.

ANSWER:

Adding more negative keywords.

Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

• She can instantly have a social media presence with ads.
• Her materials will display at the top in organic search results.
• Her ads are likely to appear when a user is visiting a competitor’s website.
• Her ads may appear when a user is likely to be interested in her product.

ANSWER:

Her ads may appear when a user is likely to be interested in her product.

With Similar Audiences, which Google product is included when finding new people with similar profiles?

• Gmail
• Messages
• Google Drive
• YouTube

ANSWER:

YouTube

Marco owns a company that installs smart-home accessories. His employees recently completed specialized training on installing specific units for garage doors. He wants to capitalize on his employees’ new skills. How could a Google Search campaign benefit his business?

• His ads will be displayed on related industry websites.
• His website will appear higher in organic ranking.
• His ads will be shown at random, thereby generating new cold leads.
• His ad may appear when people research similar installation options.

ANSWER:

His ad may appear when people research similar installation options.

In-market audiences allow the opportunity to specifically identify what kind of user?

• Someone who writes content about a topic
• Someone who has an interest in a topic
• Someone who has a passion for a topic
• Someone who is in the mindset to buy

ANSWER:

Someone who is in the mindset to buy

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

• Creating ads likely to get clicks.
• Having a clear and simple landing page.
• Creating ads that pertain to the keywords.
• Raising the bid amount.

ANSWER:

Raising the bid amount.

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct Responses

• Dynamic Search Ads don’t have to undergo the bidding process.
• Dynamic Search Ads require no initial user configuration.
• The user interface for Dynamic Search Ads excludes all manual controls.
• Machine learning helps automatically find new keywords.
• Destination URLs are automatically kept up-to-date.

ANSWER:

Machine learning helps automatically find new keywords and Destination URLs are automatically kept up-to-date.

When creating an ad, how does Greg know what it will look like to his potential customers?

• Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
• Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
• Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
• As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

ANSWER:

As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.

Which user type would the Google Ads system closely match as an Affinity audience?

• A parent who is caring for their toddler
• An individual who is interested in purchasing a car
• A student who is looking for loan advice
• Someone who has demonstrated a qualified interest in movies

ANSWER:

Someone who has demonstrated a qualified interest in movies

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Influence, awareness, and promotion
• Relevance, control, and results

ANSWER:

Relevance, control, and results

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.) Select All Correct Responses

• Delivery times
• Device types
• Country targets
• Keyword list
• Default bid amount

ANSWER:

Keyword list and Default bid amount

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

• 3
• 1
• 2
• 4

ANSWER:

4

What is a main benefit of using Search Audience solutions?

• They get detailed analytical insights about search network performance.
• They identify ad extension opportunities to improve average click-through rates.
• They automatically generate new keyword and ad content suggestions.
• They can help send the right message to the right customer with the right bid.

ANSWER:

They can help send the right message to the right customer with the right bid.

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Select All Correct Responses

• Rowboat paddling
• Boats and ships
• Boat adventure
• A green boat paddle
• Travel on a paddle ship

ANSWER:

A green boat paddle and Travel on a paddle ship

What does Performance Planner automatically do?

• Sets your ad budget for maximum growth
• Recommends the perfect ad structure for your budget
• Uses machine learning to target new demographics
• Forecasts how your current campaigns will perform in the future

ANSWER:

Forecasts how your current campaigns will perform in the future

Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

• To understand the network performance of her website
• To judge the popularity of her website compared to others
• To compare the efficacy of her ad text creative with that of other ads
• To find how close her campaign is from potential ideal results

ANSWER:

To find how close her campaign is from potential ideal results

Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial?

• Provide potential customers with the ability to call a business directly from an ad
• Allow users to navigate to specific pages directly from an ad
• Give potential customers the ability to contact a business via a text message
• Highlight key information and unique selling points of a business

ANSWER:

Highlight key information and unique selling points of a business

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Maximize clicks
• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share

ANSWER:

Target impression share

Which statement is true about serving relevant ad extensions?

• They provide advertisers with additional insights within the search term report.
• They generate new creative suggestions for both keywords and ads.
• They prevent all irrelevant traffic from clicking on your ads.
• They encourage users to make more informed decisions and take action.

ANSWER:

They encourage users to make more informed decisions and take action.

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

• Common misspellings and synonyms of his keywords will still allow his ads to be shown.
• Jimmy’s ads will appear at a lower rate when users search for the television brand.
• Ads for Jimmy’s business will be shown to the widest possible audience.
• His ads won’t be shown to users searching for the uncarried brand.

ANSWER:

His ads won’t be shown to users searching for the uncarried brand.

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

• 100 users
• 10,000 users
• 500 users
• 1,000 users

ANSWER:

1,000 users

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?

• Use ad extensions only when advertising the service industry.
• Use no more than two extensions per campaign or ad group.
• Use at least five extensions and add only to ad groups.
• Use at least three extensions in each campaign or ad group.

ANSWER:

Use at least three extensions in each campaign or ad group.

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

• Potential customers can search the ads for specific products.
• Ads appear intermixed with organic search results.
• Ads send follow-up information to the potential customer.
• Displayed ads are relevant to a potential customer’s Google search.

ANSWER:

Displayed ads are relevant to a potential customer’s Google search.

When are automated extensions, such as Seller Ratings, shown?

• When an advertiser manually opts in to receive them.
• When an automated extension campaign is created.
• When an account is white-listed for them.
• When Google predicts they’ll improve ad performance.

ANSWER:

When Google predicts they’ll improve ad performance.

Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

• Target impression share
• Target return on ad spend (tROAS)
• Maximize conversions
• Maximize clicks

ANSWER:

Maximize clicks

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

• Bidding suggestions
• Manual control
• Sitelink extensions
• Machine learning
• Auction-time bidding

ANSWER:

Auction-time bidding and Machine learning

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

• The analytics
• The landing page
• The site tag
• The description

ANSWER:

The description

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• The appropriate bid can often be a static target that’s challenging to reach.
• If you don’t bid efficiently, you could miss valuable conversions.

ANSWER:

If you don’t bid efficiently, you could miss valuable conversions.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

• The campaign is performing better than 75% of all search campaigns.
• The campaign score has 75% headroom to improve.
• The campaign is performing 25% under budget.
• The campaign score has 25% headroom to improve.

ANSWER:

The campaign score has 25% headroom to improve.

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

• Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob’s ad will show on searches for television features similar to UltraView1000.
• Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
• Bob’s ad will show on searches for UltraView1000 and additional words before and after.

ANSWER:

Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses

• Longer funnels
• Less click-fraud
• Lower eCTR
• Greater flexibility
• More relevance

ANSWER:

Greater flexibility and More relevance

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

• Have more people view his website.
• Encourage customers to purchase electric cars.
• Promote videos that speak to the business mission.
• Increase e-mail list sign-ups from potential customers.

ANSWER:

Increase e-mail list sign-ups from potential customers.

What is a valid recommendation that the Performance Planner can provide?

• Create alternative versions of best performing ad variations
• Apply specific bid adjustments to device and location targeting
• Add a themed group of negative keywords
• Set a specific target CPA (cost-per-acquisition)

ANSWER:

Set a specific target CPA (cost-per-acquisition)

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6

ANSWER:

An investment of $9,600 to generate 1,600 conversions with a CPA of $6

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• A / B testing
• Google Ads are updated automatically
• Click-through rate averages require planning
• Auctions fluctuate all the time

ANSWER:

Auctions fluctuate all the time

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?

• 3
• 5
• 6
• 4

ANSWER:

4

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

• Making the headline bold to potentially improve the eCTR.
• Using colors in the message text to improve Quality Score.
• Incorporating an image to make the ad more enticing.
• Adding seasonal messaging during the holiday season..

ANSWER:

Adding seasonal messaging during the holiday season

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Print, TV, Shopping, and App
• Search, Display, Video, Print, and App
• Social, Video, App, Audio, and Shopping Ads
• Search, Display, Video, Shopping, and App

ANSWER:

Search, Display, Video, Shopping, and App

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “Limited by Budget”
• So that spend is not reallocated between two different marketing objectives

ANSWER:

So that spend is not reallocated between two different marketing objectives

Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

• Advertiser campaign count
• Size of ad group
• Campaign type
• Ad relevance
• Advertiser bid

ANSWER:

Ad relevance and Advertiser bid

Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

• Video
• Display
• Shopping
• Search

ANSWER:

Search

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

• The recommendations provide general insight from Google.
• The recommendations are created by higher-level account executives.
• The recommendations only apply to select keywords.
• The recommendations are tailored to the specific account.

ANSWER:

The recommendations are tailored to the specific account

With Dynamic Search Ads, what does the advertiser provide?

• A list of search terms
• A machine-learning algorithm
• A headline
• A list of web pages

ANSWER:

A list of web pages

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

• Unlimited number of characters in each
• Up to 10 characters in each
• Up to 10 characters in one and 5 in another, for a total of 15
• Up to 15 characters in each.

ANSWER:

Up to 15 characters in each

Why should your business use Performance Planner?

• It validates budgets against other vendors in the same market.
• It is the only ad budgeting software on the market.
• It helps businesses determine a go-to-market strategy.
• It makes recommendations that are validated using machine learning.

ANSWER:

It makes recommendations that are validated using machine learning.

How can ad extensions contribute to increasing user engagement?

• With attractive images and videos.
• Ad extensions include a “share” button.
• Ad extensions include a “like” button to gauge if an ad is favorable.
• By addressing a user’s intent, device, and location

ANSWER:

By addressing a user’s intent, device, and location

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

• Segment a customer list, based on a desired marketing action.
• Upload the list to Google Ads.
• Translate the list into an audience list and make it available for targeting.
• Customize your creatives with special offers or incentives that are specific to this audience..

You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?

• With Google Ads, your ads will show on every available search engine.
• With Google Ads you always pay using cost-per-reach, predetermined by your budget.
• Google Ads saves you time by deciding what your budget will be on a daily basis.
• With Google Ads, you can choose a maximum amount to spend per month.

ANSWER:

With Google Ads, you can choose a maximum amount to spend per month.

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

• In-Market Audiences
• Customer Match
• Affinity Audiences
• Similar Audiences for Search

ANSWER:

Similar Audiences for Search

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?

• Enables her to partner with other similar businesses.
• Allows her to reach to all device types.
• Increases the geographic distribution of her ad.
• Extends her reach to additional sites.

ANSWER:

Extends her reach to additional sites.

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

• Decrease the number of ad groups.
• Match the bid to an industry benchmark.
• Increase the number of ad groups.
• Improve the ad’s quality score.

ANSWER:

Improve the ad’s quality score.

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

• Social, Display, Video, Shopping, and App
• Search, Display, TV, Shopping, and App
• Search, Display, Video, App, and Access
• Search, Display, Video, Shopping, and App

ANSWER:

Search, Display, Video, Shopping, and App

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses

• Employment status
• Age
• Highest level of education
• E-mail address
• Mailing address

ANSWER:

E-mail address and Mailing address

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (Target ROAS)
• Maximize clicks

ANSWER:

Maximize clicks

Each Similar Audience has its seed list members removed to ensure what?

• That only highly-relevant traffic is targeted
• That ads are shown in competitive positions
• That ads do not risk double-serving
• That no user overlaps between a similar list and its seed list

ANSWER:

That no user overlaps between a similar list and its seed list

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

• She can explicitly choose keywords to ignore.
• Her ad will only show for “blue saucepans.”
• She can choose the exact searches her keywords will match.
• She doesn’t have to think of all the related saucepan keywords.
• She can easily select the color she wants to focus on

ANSWER:

She doesn’t have to think of all the related saucepan keywords and She can easily select the color she wants to focus on.

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

• Reached the checkout page but did not complete the purchase.
• Added an item to the shopping basket but then abandoned it.
• Visited the website in the past 7 days but did not convert.
• Visited the website in the past 28 days but did not convert.

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

• Video
• Discovery
• Display
• Shopping
• Search

ANSWER:

Shopping and Search

When should you use Remarketing Lists for Search Ads?

• To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
• To identify loyal customers and expand the reach to those that resemble your customers
• To reach people, based on advanced demographic criteria
• To reach people who have already engaged with your website in the past

ANSWER:

To reach people who have already engaged with your website in the past

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

• Learning granular insights regarding her search network performance
• Getting suggestions on the best automated bid strategies for her campaigns
• Receiving automatically-generated keyword and ad content suggestions
• Delivering a customized message to the right user at the correct bid

ANSWER:

Delivering a customized message to the right user at the correct bid

Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

• Web browser
• Budget
• Budget type
• Location
• Device type

ANSWER:

Location and Device type

After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

• The campaign’s budget needs to be raised by 22% to be fully optimized.
• 22% of the revenue she allocates to her campaign is being used in the wrong areas.
• The campaign could be improved by 78% if the listed recommendations are followed.
• Her campaign is being outperformed by 78% of businesses like hers.

ANSWER:

The campaign could be improved by 78% if the listed recommendations are followed.

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

• By giving advertisers control over the number of specific actions their spend will return
• By giving advertisers control over which competitors they place ads in auctions against
• By giving advertisers control over the next highest bid allowed in auctions they enter
• By giving advertisers control over the maximum they spend per month

ANSWER:

By giving advertisers control over the maximum they spend per month

How does automating your bid contribute to a successful Google Ads campaign?

• Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
• Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
• The customer journey has become more direct, so setting bids should be based on general user behavior.
• Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

ANSWER:

Automated bidding uses machine learning to algorithmically help you set the appropriatebid for each and every auction.

What ad extension is only available as a full automated ad extension?

• Message extension
• App extension
• Seller rating extension
• Price extension

ANSWER:

Seller rating extension

In-Market audiences would be suited to reach which user?

• Someone researching the safety features of baby prams
• Someone with a qualified interest in mountaineering
• Someone excited about a new movie release
• Someone looking to purchase a new car

ANSWER:

Someone looking to purchase a new car

Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

• More ads in an ad group increases the chances of showing more than one ad per auction.
• More ads in an ad group means they receive a higher-quality score.
• More ads in an ad group means lower bounce rates for landing pages.
• More ads in an ad group means more options for success in an auction.

ANSWER:

More ads in an ad group means more options for success in an auction.

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

• URL filtering
• Categories
• Landing pages
• Page feeds

ANSWER:

Page feeds

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?

• Road
• Bicycle
• Travel
• Car
• Automobile

ANSWER:

Car and Automobile

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?

• The inventory update dates can be manually set.
• Lower bid rates can be utilized, based on inventory levels.
• Additional web crawlers can be employed to review her inventory.
• Keyword lists can be automatically created based on website offerings

ANSWER:

Keyword lists can be automatically created based on website offerings

What’s an accurate description of callout extensions?

•  links that direct users to specific pages of a website.
• A mobile-only format that enables users to contact a business via text messages.
• Extends ads with a phone number, allowing mobile users to directly call a business.
• Short, specific snippets of text that highlight value-adding attributes.

ANSWER:

Short, specific snippets of text that highlight value-adding attributes

What can the Performance Planner recommend?

• Applying bid adjustments to specific locations
• Including or excluding “Google search partners”
• Using “Target impression share” as an automated bid strategy
• Campaign-level Target CPA (cost-per-acquisition)

ANSWER:

Campaign-level Target CPA (cost-per-acquisition)

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

• By including his ad on similar motorcycle accessory store websites.
• By linking to Alex’s ad from related social-media groups.
• By displaying Alex’s ad on a website that reviews motorcycle helmets.
• By showing his ad to people searching for related information about helmets.

ANSWER:

By showing his ad to people searching for related information about helmets.

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

• Keywords
• Ad extensions
• Ads
• Bids
• Budgets

ANSWER:

Bids and Budgets

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

• Up to 50 headlines
• Up to 5 headlines
• Up to 25 headlines
• Up to 15 headlines

ANSWER:

Up to 15 headlines

Which is required for an ad to be served to a user?

• The keywords must be unique to only one campaign.
• The keywords must be listed in all ad groups for a company.
• The search terms must be unique to a company.
• The keywords must be relevant to the search term.

ANSWER:

The keywords must be relevant to the search term.

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• Recommended campaign bid scaling
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended average daily budget

ANSWER:

A recommended average daily budget

What content could be used for a structured snippet extension?

• Free shipping
• Text an expert now
• Contact our team
• Berlin, London, Paris, Singapore

ANSWER:

Berlin, London, Paris, Singapore

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Correct Responses

• Changing the ad’s call-to-action statement.
• Rewriting the landing page for clarity.
• Posting transparency statements on the website.
• Selecting distinct geographic areas.
• Selecting only relevant languages in campaign setup

ANSWER:

Selecting distinct geographic areas and Selecting only relevant languages in campaign setup

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

• Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
• Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
• Bob’s ad will appear if the search terms contain all three of the exact keywords.
• Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms

ANSWER:

Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms

What does adding callout extensions to your Google Search ads enable you to do?

• Direct users to specific pages of your website.
• Extend ads with a phone number, allowing mobile users to directly call your business.
• Gives you the option of driving traffic to your website or to the app store from a single text ad.
• Highlight information about value-adding attributes of your business, products, or services.

ANSWER:

Highlight information about value-adding attributes of your business, products, or services.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

ANSWER:

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

What’s an example of an effective callout extension?

• Send us a text for more information
• Learn more about us
• Contact our team
• Free returns

ANSWER:

Free returns

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

• Goals and analytics.
• Length and extensions.
• Loading and site speed.
• Content and formatting.

ANSWER:

Content and formatting.

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses

• Company sales figures
• Account executives
• User generated scenarios
• Industry data
• Account settings

ANSWER:

Industry data and Account settings

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses

• It promotes advertising on social media platforms.
• It allows for greater control over keywords.
• It reduces the needed advertising budget.
• It creates new ads automatically.
• It finds traffic an advertiser might miss

ANSWER:

It creates new ads automatically and It finds traffic an advertiser might miss

Why is using the performance targets feature after utilizing the Performance Planner recommended?

• This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
• This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
• This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
• This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

ANSWER:

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

• Location targeting is not decided by machine learning.
• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Machine learning helps her set the appropriate bid for each and every auction.

ANSWER:

Machine learning helps her set the appropriate bid for each and every auction.

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

• $5
• $4.50
• $2.50
• $2.51

• £4.50
• £2.50
• £5
• £2.51

ANSWER:

$2.51 or £2.51

Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?

• A Google remarketing tag
• A linked Google Analytics account
• Conversion tracking
• Customer relationship management data

ANSWER:

Customer relationship management data

How can Performance Planner serve your business?

• By finding areas of your total budget that could contribute to marketing
• By determining which of Google’s ads are most appropriate for your brand
• By teaching your employees the fundamentals of personal budgeting
• By optimizing your ad budget for maximum growth

ANSWER:

By optimizing your ad budget for maximum growth

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

• Beacon, Tag, Conversion
• Headline, Descriptor, Image
• Tagline, AMP, Characters
• Headline, URL, Description

ANSWER:

Headline, URL, Description

Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

• The advertiser will receive more bids in the auction.
• The ad will lead to a higher cost-per-click for the advertiser.
• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The higher expected click-through rate will lead to a higher Ad Rank.

ANSWER:

The higher expected click-through rate will lead to a higher Ad Rank.

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

• Receive information on general trends
• Stay focused on certain keywords
• Make use of the expanded daily update frequency
• Apply recommendations across multiple layers of his advertising strategy.

ANSWER:

Apply recommendations across multiple layers of his advertising strategy.

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By relying on customer feedback for optimal ad placement
• By providing a discount on all ads after purchasing a license
• By maximizing the number of conversions for a spend scenario

ANSWER:

By maximizing the number of conversions for a spend scenario

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

• Reach people who have been identified as being in the mindset to buy
• Reach people based on specific demographics such as marital and education status
• Find new customers that share the behaviors and characteristics of your marketing audience segments
• Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

ANSWER:

Ensure your ads are only seen by people who have demonstrated a qualified interestin your service and/or product(s)

What can the Performance Planner assist you with?

• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance
• To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

ANSWER:

To improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition)

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To find growth opportunities regarding device targeting
• To take advantage of seasonal trends throughout the year
• To identify the most profitable location targeting
• To allocate budgets that drive incremental conversions

ANSWER:

To allocate budgets that drive incremental conversions

What are two main benefits of using Search Audience solutions? (Choose two.)

• Identifying the most effective ad schedules to get the best results from your budget
• Reviewing missed opportunities with regards to ad extensions and ad variations
• Getting detailed insights into which bid strategies can work best for your search network campaigns
• Making the right bids when certain groups of people are searching for your product or services
• Reaching different audience segments with unique messaging that is highly relevant to them

ANSWER:

Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them

Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

• Remove ad extensions.
• Reduce the number of words in the ad.
• Control user signals and attributes.
• Create a helpful, relevant landing page for the ad.

ANSWER:

Create a helpful, relevant landing page for the ad.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

• Her business will have a higher ranking in organic search results.
• Ads for her business will appear across a variety of digital and traditional media.
• Potential customers will be automatically directed to her business website.
• Her business will have a competitive presence with similar businesses during searches.

ANSWER:

Her business will have a competitive presence with similar businesses during searches.

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses

• has a larger font size
• is listed after search results
• includes at least two different colors
• has a relevant headline
• includes a current promotion

ANSWER:

has a relevant headline and includes a current promotion

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

• Attractive imagery
• Product and service comparisons
• News items related to their search
• Relevant information
• Information based on their moment

ANSWER:

Relevant information and Information based on their moment

What’s a key objective in delivering ad extensions?

• Opening up additional ad space to extend character limits.
• Making ads more appealing with the use of image and video assets.
• Giving users control over the types of ads that they see.
• Providing the right users with the right information at the right moment.

ANSWER:

Providing the right users with the right information at the right moment.

As an advertiser, creating your first text ad in Google Ads is a simple five-step process. Arrange the five steps in order, with the first step on top

• First step: Sign in to the Google Ads account where you wish to make the text ad.
• Second Step: In the page menu on the left of the screen, select Ads & Extensions.
• Third Step: Choose the + button, and then select Text Ad from the available options.
• Fourth Step: Enter the headlines, URL, and description lines you wish to use.
• Fifth Step: Ensure the ad meets Google’s editorial guidelines, and press Save Ad.

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

• Someone who has heard of his company’s business but never visited the company’s website
• Someone who has seen his company’s ads but never clicked on them
• Someone who has visited numerous similar websites
• Someone who has added items to a shopping basket on his company’s website but then abandoned it

ANSWER:

Someone who has added items to a shopping basket on his company’s website but then abandoned it

Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

• Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
• Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
• Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
• Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

ANSWER:

Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Video
• Shopping
• Search
• Display

ANSWER:

Search and Display

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Ad extensions
• Manual control
• Seller ratings
• Machine learning

ANSWER:

Machine learning

What’s the primary benefit of using structured snippet extensions in your ads?

• Lets you show your business address, phone number, and a map marker alongside your ad text.
• Allows potential customers to navigate to specific pages of your website directly from the ad.
• Lets you quickly display information about your promotions without having to update every ad.
• Gives users specific information about what you’re offering, before they visit your website.

ANSWER:

Gives users specific information about what you’re offering, before they visit your website.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
• The campaign could be improved by 60% if the listed recommendations are followed.

ANSWER:

The campaign could be improved by 60% if the listed recommendations are followed.

What two ad extension types can also be served as automated ad extensions? (Choose two.)

• Location extension
• Promotion extension
• Call extension
• Sitelink extension
• Callout extension

ANSWER:

Sitelink extension and Callout extension

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca?

• Performance Planner is free to use with any merchant-hosted storefront.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.
• Performance Planner leverages machine learning for forecasting.

ANSWER:

Performance Planner forecasting is powered by billions of Google searches conducted each week and Performance Planner leverages machine learning for forecasting.

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

• The headline component
• The URL component
• The banner component
• The description component

ANSWER:

The description component

Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

• It will bring Bernadette’s website better page rank.
• Ads from Bernadette’s campaign will appear in traditional media with related content.
• Users will receive ads when physically near any of Bernadette’s storefronts.
• Her business will have a competitive presence with similar businesses during searches.

ANSWER:

Her business will have a competitive presence with similar businesses during searches.

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

• Removing Similar Audiences from Remarketing campaigns
• Use Similar Audiences to re-connect with past visitors to your site
• Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
• Use Similar Audiences to find new visitors for your site

ANSWER:

Use Similar Audiences to find new visitors for your site

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

• Credits and context
• Options and tracking
• Profit and privacy
• Control and results

ANSWER:

Control and results

Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?

• Watching an online video about South America.
• Looking up passport rules for South America.
• Browsing an adventure activities website.
• Researching South American holiday destinations online.

ANSWER:

Researching South American holiday destinations online.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• Machine models automatically determine your advertising budget.
• You can set your own budget and can change it at any time.

ANSWER:

You can set your own budget and can change it at any time.

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

• Target impression share
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Maximize clicks

ANSWER:

Maximize clicks

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.

• Time — It is 10 a.m.
• Interest — I love historical sites and San Francisco.
• Intent — I need to book a boat ride.
• Device — I am using my tablet.
• Location — I am sitting in a train station in London.

Match each ad extension with the benefit it brings to a user’s ad experience.

• Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad
• Call extensions — Allowing mobile users to directly call a business
• Callout extensions — Highlighting value-adding attributes of the business, products, or services to users
• Sitelink extensions — Directing users to specific pages of a website

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Distribution
• Instrumentation
• Differentiation
• Validation
• Simulation

ANSWER:

Validation and Simulation

Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?

• To analyze demographic performance
• To review new keyword opportunities
• To check for status issues
• To react to ever-changing external factors

ANSWER:

To react to ever-changing external factors

Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

• Set a keyword bid of at least $10 for each active ad group.
• Implement one ad per ad group keyword, to a maximum of 100 ads.
• Choose a minimum 100 keywords of all match types to capture traffic.
• Optimize the campaign’s ad rotation for clicks or conversion actions.
• Include three to five ads, and at least three extensions in each ad group

ANSWER:

Optimize the campaign’s ad rotation for clicks or conversion actions and Include three to five ads, and at least three extensions in each ad group

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?

• WidgetCo customer support
• Refrigerator reviews WidgetCo
• WidgetCo refrigerator installation
• Smart refrigerator reviews
• Energy-efficient fridge

ANSWER:

• Smart refrigerator reviews and Energy-efficient fridge

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

• Tweaking the speed of your website.
• Decreasing the bid for the ad.
• Cloning the ad multiple times.
• Adding more specifics to the ad.OR Including keywords in his ad text

ANSWER:

Adding more specifics to the ad.OR Including keywords in his ad text

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

• Page feeds
• URL filtering
• Categories from dynamic search engines
• Landing pages from standard ad groups

ANSWER:

Landing pages from standard ad groups

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Maximize Conversions
• Maximize clicks
• Enhanced cost-per-click (eCPC)
• Target impression share

ANSWER:

Target impression share

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

• TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
• Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.

ANSWER:

Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

• In-Market Audience
• Detailed Demographics
• Similar Audiences for Search
• Affinity Audience

ANSWER:

Affinity Audience

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

• By choosing “leads” as the campaign goal.
• By adding coupon alerts to people nearby the store.
• By targeting specific device operating systems.
• By creating a new ad group for the sale.
• By setting campaign start/end dates.

ANSWER:

By creating a new ad group for the sale and By setting campaign start/end dates.

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

• It will gradually improve by the end of the week.
• It will improve the end of the day.
• It will improve by the end of the month.
• It will improve upon acceptance.

ANSWER:

It will improve upon acceptance.

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

• Google Ads guarantees phone calls to your business.
• Google Ads allows you to cap the number of ads you pay for, based on your business.
• Google Ads offers separate auctions for low budgets.
• Google Ads gives you control over your budget.

ANSWER:

Google Ads gives you control over your budget.

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

ANSWER:

With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms and With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

• Watching a YouTube video on rose cultivation.
• Browsing Carrie’s store website.
• Reading an e-mail from Carrie’s business.
• Searching for related gardening information.

ANSWER:

Searching for related gardening information.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

• Maximize conversions
• Target return on ad spend (Target ROAS)
• Enhanced cost-per-click (eCPC)
• Target impression share

ANSWER:

Target impression share

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

• Best all-inclusive vacation
• All-inclusive family Paris vacation
• All-inclusive vacation
• All-inclusive Paris holiday

• Best all-inclusive holiday
• All-inclusive holiday
• All-inclusive family Paris holiday
• All-inclusive Paris trip

ANSWER:

All-inclusive Paris holiday

What Search Network text ad component provides up to three fields of 30 characters each?

• The website URL component
• The conversion component
• The description component
• The headline component

ANSWER:

The headline component

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

• By presenting users with catalog options for a product.
• By dynamically using negative keywords, based on a user’s website content.
• By attracting users with creative assets.
• By providing users with relevant information up-front.

ANSWER:

By providing users with relevant information up-front.

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

• Testing and reporting on the speed of Brian’s websites
• Judging ad popularity on social media
• Comparing Brian’s sales with ad serving data
• Key aspects of his accounts, including statistics, settings, and industry trends

ANSWER:

Key aspects of his accounts, including statistics, settings, and industry trends

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

• Removing an extension from the ad.
• Increasing the bid amount of the ad.
• Determining the location of users.
• Improving the navigability of the landing page.

ANSWER:

Improving the navigability of the landing page.

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

• The promotion behind your advertisement.
• The phone number of your business.
• The location of your business.
• The URL displaying your website address.

ANSWER:

The URL displaying your website address.

Match each Search Audience solution with the benefit that it can bring to your campaigns.

• Remarketing Lists for Search Ads — To help reach people who have engaged with your website or YouTube channel in the past
• Detailed Demographics — To reach people based on the likelihood of their marital status, education, parenting stage, and home ownership
• In-Market Audiences — To drive consideration among people who are actively researching the products or services you offer
• Customer Match — To upload your own data into Google Ads and reach custom segments across devices.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

• More followers on the store’s social media presence.
• More online sales through Reggie’s online store.
• E-mail sign-ups from people interested in a healthy lifestyle.
• Getting more customers to learn about his products.

ANSWER:

Getting more customers to learn about his products.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20

ANSWER:

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

• Increasing the trustworthiness of the website.
• Reducing the bid rate on the ad.
• Modifying the ad’s landing page to load faster.
• Changing the call-to-action message of the ad.

ANSWER:

Changing the call-to-action message of the ad.

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

• False
• True

ANSWER:

True