GoHighLevel Summit 2026: LevelUp, AI, SaaS & the Future of Marketing

Why GoHighLevel Summit 2026 Is the Event to Watch

Marketing is moving faster than ever, and agencies that want to stay ahead need more than another stack of tools or another webinar. GoHighLevel Summit 2026, now LevelUp 2026, brings agency owners, SaaS entrepreneurs, marketers, and digital business leaders together to explore what is next in AI, automation, SaaS, and agency growth. Taking place in Dallas, Texas, LevelUp combines expert keynotes, practical sessions, live product reveals, networking, and direct access to HighLevel leadership, giving attendees a closer look at the strategies and technology shaping the next generation of a marketing automation platform that already runs thousands of agencies.

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What Is GoHighLevel Summit?

If you've searched for GoHighLevel Summit 2026, you may notice that the event is now presented under a different name. Summit by GoHighLevel has evolved into LevelUp 2026 by GoHighLevel, HighLevel's major in-person event for agency owners, SaaS entrepreneurs, marketers, and business leaders.

While the branding has changed, the focus remains the same: helping businesses discover better ways to grow through AI, automation, SaaS, marketing technology, and the HighLevel ecosystem. Rather than a general marketing conference, the event brings together people actively building and scaling businesses with HighLevel.

So if you're looking for the GoHighLevel Summit, HighLevel Summit, or GoHighLevel conference, LevelUp 2026 is the event you're looking for.

What Is LevelUp 2026?

LevelUp 2026 is a four-day, in-person event designed for the people building the next generation of agencies, SaaS companies, and AI-powered marketing businesses with HighLevel. It brings together agency owners, SaaS entrepreneurs, marketers, affiliates, certified admins, and business leaders for practical strategies, new technology, industry insights, and high-value connections.

Rather than another conference built around generic marketing advice, LevelUp puts the HighLevel ecosystem, AI, automation, SaaS, and agency growth at the center of the experience. Attendees can learn from successful operators, see what's coming next for the platform, connect directly with HighLevel leadership, and discover strategies they can take back to their businesses.

What can you expect at LevelUp 2026?

• Big-name keynotes covering marketing, AI, entrepreneurship, and business growth
• Tactical breakout sessions led by agency owners, SaaS founders, and industry experts
• 300+ GoHighLevel features and updates revealed during the event
• A first look at HighLevel's 2027 roadmap and what's coming next for the platform
• Live Q&A sessions with HighLevel co-founders Shaun, Varun, and Robin
• Networking opportunities with 1,000+ agency owners, entrepreneurs, and industry professionals
• An exhibition hall showcasing tools, technologies, and partners within the HighLevel ecosystem
• The HighLevel Awards, recognizing standout businesses and contributors across the community

In short, LevelUp 2026 combines education, product innovation, networking, and direct access to the HighLevel ecosystem in one experience. Whether you're looking to scale an agency, grow a SaaS offer, automate more of your operations, or understand where AI is taking marketing next, the event is built to give you practical ideas and connections you can put to work long after the four days are over.

LevelUp 2026 Dates & Location: When and Where Is It Happening?

• Dates: October 26 to 29, 2026
• Location: Hilton Anatole, Dallas, Texas
• Optional Encore Day: October 30, 2026

The event kicks off with registration and a welcome networking session on Monday, October 26, and runs through Thursday, October 29. Attendees who add the Encore Day upgrade get an extra day of access on Friday, October 30.

The Hilton Anatole adds to the experience with resort-style amenities, an outdoor pool complex, on-site art installations, and easy access to Dallas's food and entertainment scene, making LevelUp as much an experience as it is a conference. It's worth bookmarking HighLevel's own HighLevel training resources before you go, so you can put sessions into practice the moment you're back at your desk.

Why Attend LevelUp 2026?

Most marketing conferences hand you information. The best ones hand you an edge. LevelUp is built to do the latter in four specific ways.

1. See what's coming before your competitors do. HighLevel plans to reveal 300+ product features and updates live, plus a first look at the 2027 roadmap. For agencies and SaaS businesses built on HighLevel, that's an early-mover advantage most of the market won't have for months.

2. Learn from operators, not just speakers. The lineup blends agency owners, SaaS founders, and AI marketers who are actively running the businesses they're speaking about, meaning some of the best insight might come from a hallway conversation, not the main stage.

3. Build relationships that compound. With 1,000+ entrepreneurs, agency owners, and business leaders in the room, LevelUp is positioned as a place to build referral partnerships, strike white-label deals, and start collaborations that keep paying off long after the event ends.

4. Leave with a plan, not just notes. Between the keynotes, breakouts, and roadmap reveal, LevelUp is designed to give you a clear set of priorities for the next 12 months, not just a notebook full of ideas you never revisit.

What to Expect at LevelUp: 7 Experiences Inside the Event

1. High-Level Keynotes

The keynote lineup features some of the biggest names in marketing and AI, including Neil Patel (co-founder, NP Digital), Billy Gene (founder and CEO, Billy Gene Is AI & XR Marketing), and Adley Kinsman (CEO and founder, Story House and VIRALISH). Alongside them, a wider bench of agency operators, SaaS founders, and HighLevel practitioners share how they've actually built and scaled their businesses.

2. Tactical Breakout Sessions

This is where the event gets hands-on. Expect breakout tracks covering agency growth, lead generation, marketing automation, AI implementation, sales systems, SaaS, GoHighLevel sales funnels, CRM strategy, customer retention, and operational efficiency. The goal isn't to collect 50 new ideas, it's to walk away with the three or four that will actually move your business.

3. Product Reveals and AI Roadmap

One of the strongest reasons for existing HighLevel users to be in the room: 300+ product features and updates revealed live, plus a first look at the 2027 roadmap. If your business depends on CRM automation workflows, AI-driven lead nurturing, funnels, or client reporting, this is where you get ahead of the curve instead of discovering new capabilities months later.

4. Live Q&A With HighLevel Leadership

Attendees get direct access to live Q&A sessions with HighLevel co-founders Shaun, Varun, and Robin, a rare chance to ask questions straight to leadership and understand not just what's shipping, but why.

5. Networking Built for Agencies

With more than 1,000 entrepreneurs, agency owners, and operators attending, LevelUp is engineered for the kind of networking that leads to referral partnerships, white-label collaborations, technology partnerships, and new client relationships, not just business-card collecting.

6. Exhibition Hall

Explore the tools and technologies growing agencies are actually using. It's a practical way to benchmark your tech stack and discover where new tools might fit into your existing HighLevel workflow.

7. HighLevel Awards Ceremony

The event closes out its recognition moments with the HighLevel Awards, celebrating the agencies, operators, and partners who've made the biggest impact across the ecosystem, and giving newer agencies a real benchmark for what's possible.

Is LevelUp 2026 Right for You? Who Should Attend

LevelUp is built for people at every stage of the HighLevel journey:

• Agency owners ready to scale past referrals with repeatable systems and partnerships, including anyone running a GoHighLevel agency model
• SaaS entrepreneurs building on a white-label SaaS model, chasing their first 100 clients, or pushing past a revenue plateau
• Business owners already running on HighLevel who want to plug deeper into the ecosystem
• Affiliates and certified admins looking to compare notes and build leverage
• Entrepreneurs past the "figuring it out" stage who want clarity, conviction, and access to what's next

LevelUp 2026 Speakers: Who's Taking the Stage

The 2026 speaker lineup spans marketing, AI, SaaS, and agency growth, including:

Keynote speakers

• Neil Patel: Co-founder, NP Digital
• Billy Gene: Founder & CEO, Billy Gene Is AI & XR Marketing
• Adley Kinsman: CEO & Founder, Story House and VIRALISH

Featured speakers

• Alex Schlinsky: Founder, Prospecting On Demand
• Brittany Long: Founder & CEO, Impact Driven AI
• Danny Clarke: Founder, Easy Peasy Funnels
• Dar Holdsworth: Founder & CEO, Prolific AF
• Eric Haskin: Founder, LeadzMan Marketing
• Kai Stone: Founder & CEO, StoneSystemsIO
• Kaitlyn Lemus Portillo: Founder, Freedom Automations & Consulting
• Mike Crowson: CEO, AR Funnel
• Paige Battcher: Founder, Kismet Ideas
• Rafael Zabala: Fractional CMO, Interactive Marketing
• Sarah Cordiner: Founder & CEO, Tekmatix
• Stephy Chen: Digital Marketing Coach
• Yesenia Nelson: Co-founder, Seven Figure Agency

More speakers are being announced in the lead-up to the event. Many of these presenters have shared real GoHighLevel examples of the exact systems they used to scale, worth exploring before you finalize which sessions to prioritize.

LevelUp 2026 Tickets and Pricing

LevelUp currently offers two ticket tiers, both at limited-availability pricing:

Both passes can be extended with the optional Encore Day add-on for $997. Pricing and availability are subject to change, so confirm current rates on the official ticket page before purchasing. It's worth noting the ticket price is entirely separate from GoHighLevel's pricing plans as a platform.

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What Is Encore Day? Is the Extra Day Worth the Upgrade?

For attendees who want to go deeper, Encore Day takes place October 30, 2026, as an add-on to any General Admission or VIP pass.

It's designed as a smaller, more intimate extension of the event, with:

• Additional time with HighLevel co-founders Shaun, Varun, and Robin
• Bonus tactical sessions and playbooks, several built around proven HighLevel templates you can deploy the same week
• An exclusive networking party
• Full session recordings
• All-inclusive meals

If direct access to HighLevel's leadership and a smaller room for deeper conversations is your priority, Encore Day is built for exactly that.

LevelUp 2026 Agenda at a Glance

GoHighLevel Summit vs. a Typical Marketing Conference

Is LevelUp Worth Attending?

For the right attendee, yes, but the value comes from how you use it, not just from showing up.

If you attend sessions, take notes, and go home without acting on anything, the return will be limited. But if you use LevelUp to find a strategy that increases client acquisition, discover an automation that saves your team hours every week, build a referral partnership, or get ahead of HighLevel's product roadmap, the potential business value can outweigh the ticket price many times over.

It's especially compelling if you're already running GoHighLevel for marketing and want to see where the platform is headed next, since a single new client, partnership, or process improvement could pay for the trip on its own.

How to Make Your LevelUp 2026 Experience Pay Off

Four days of keynotes and breakouts only pay off if you leave with something you'll actually use. These four moves separate the attendees who go home with a plan from the ones who go home with a stack of unread notes.

How to Register for LevelUp 2026

The process is simple. To register:

1. Visit the official LevelUp 2026 ticket page
2. Choose General Admission or VIP, and add Encore Day if you want extended access
3. Complete registration to secure your pass and receive event login details
4. Watch for pre-event resources, speaker reveals, and agenda updates as October approaches

Because VIP passes and the Encore Day add-on tend to sell out first, it's worth registering early rather than waiting until closer to the event.

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Final Thoughts: Don't Just Watch the Industry Change. Be in the Room.

AI is reshaping how marketing gets done. Automation is changing agency economics. SaaS is changing how services get packaged and sold. The businesses that adapt fastest are usually the ones already in the room when the shift happens, not the ones reading about it afterward.

That's the case for GoHighLevel Summit 2026, now LevelUp: four days in Dallas with the people building the next chapter of agencies, SaaS, and AI-driven marketing on GoHighLevel marketing platform, plus a direct look at where it's headed in 2027.

Whether you're automating your first workflow or scaling a seven-figure operation, LevelUp is built to send you home with a clearer plan, sharper strategies, and relationships that keep paying off long after the event ends.

Frequently Asked Questions

Ready to Be in the Room When the Industry Shifts?

Explore how HighLevel can support your agency or SaaS business before you even land in Dallas, then bring what you learn at LevelUp back to a platform you already know how to use.

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