Everyone and their mother are on social media at this point, and law firms are no exception. But setting up social media channels and posting on them periodically isn’t enough to get leads on these platforms. Law firms must make it a point to make sure that their social media channels are active so they can use it as an avenue to attract prospective clients, establish thought leadership within the industry, and make loyal customers keep coming back.

If you’re running a law firm and want to thrive in today’s legal industry, social media marketing should not be only one aspect of your overall marketing plan. It’s recommended to have an entirely separate social media plan altogether. But while there’s no blueprint as to how companies can thrive on social media, there are at least a couple of best practices that can make you stand out online amongst your competitors.

Why do law firms need to have a solid social media strategy?

Social media should be a priority for law firms, especially in this day and age where practically everyone is glued to their screens. For one, social media allows you to reach a larger audience without spending so much, compared to traditional marketing methods. For another, enhancing your visibility on social media will enable you to target different people who are outside your usual clientele. You can approach various demographics using varying approaches. You also have the option to interact with your audience on a personal level, making it easier to answer their concerns and turn them into paying customers. 

What’s more, given that the law industry is an inherently intimidating sector, your law firm’s social media presence allows you to appear more approachable to prospective clients, so long as you implement the right tactics.

How law firms can stand out on social media

• Share informative content.

Not everyone has a thorough understanding of the law. In fact, many people are actually intimidated by it. When you share content on social media, be sure that it’s informative, educational, and entertaining, ideally one that will support your passion for the law at the same time. When planning content, you may want to implement the 80/20 rule—80% of the posts should answer your customer’s questions, while the remaining 20% is reserved for directly promoting what you do.

• Gather data from your competitors.

Just like with traditional marketing, social media marketing also involves collecting information from your competitors and finding out how they promote their services online. It’s worth taking note of things like which of their content performs best and what events they attend. By observing their social media activity, you may be able to reveal their weak points, decode their strategy, and devise ways on how to supersede them.

• Build and deploy targeted advertising campaigns.

Think of social media in terms of SEO vs PPC advertising. While posting on social media is free, it’s still worth looking into advertising to quickly reach out to audiences who may be interested in your services. The best part is you can run campaigns that target specific demographics, allowing you to get in contact with different audiences.

In conclusion

By incorporating the tips mentioned above in your social media strategy, you’ll achieve the best ROI possible. Just be sure to actively work on your content and engage with your audiences, and you’ll likely find success.

Should you need assistance with shaping your marketing strategy from a reputable online marketing agency in New York, get in touch with us today at Discover My Business.