California isn't one market. It's five that don't behave alike.
An LA playbook loses money in San Diego. A Bay Area budget gets eaten alive by tech-sector auctions. Orange County buys differently than West LA, and the drive-time between them decides who ever sees your ad. We build campaigns per metro and we put the number we're accountable for in writing before we start.
Pacific Time coverage, 7am–7pm PT · No contract required to talk
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A statewide campaign is four wasted budgets and one that works.
Agencies treat California as a single line item because the map makes it look like one. It isn't. Los Angeles and San Francisco are 380 miles apart and share almost nothing about how their buyers search, what they'll pay, or when they're online.
Four things break the standard playbook here.
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Five economies, one state line
Entertainment and DTC in LA. Enterprise software in the Bay. Biotech and defense in San Diego. Professional services in Orange County. The same ad copy can't carry all four, and statewide geo-targeting quietly funds the metros you don't want.
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Tech money distorts the auction
Venture-funded companies in the Bay Area bid for talent, awareness, and share not payback. If your campaign competes on those keywords with a payback constraint, you lose. The answer is different terms, not a bigger budget.
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Distance is a conversion problem
In LA and Orange County, a 12-mile radius can be a 50-minute drive. Service-area targeting drawn on mileage instead of drive-time generates leads your team can't profitably serve.
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CCPA and CPRA change your tracking
California privacy law affects consent, data sharing with ad platforms, and how you handle opt-outs. Attribution built without it either breaks at audit or was never measuring correctly in the first place.
Five markets. Five sets of competitive intelligence.
We build keyword sets, landing pages, and Google Business Profile signals per metro — not one campaign stretched across 800 miles of coastline.
Los Angeles
Entertainment · DTC · Services- Downtown LA
- West LA & Santa Monica
- Pasadena
- San Fernando Valley
- Long Beach
San Francisco
SaaS · Fintech · Professional- SoMa
- Financial District
- Mission
- Marina
- Nob Hill
Bay Area
Enterprise · B2B · Hardware- San Jose
- Palo Alto
- Mountain View
- Oakland
- Berkeley
San Diego
Healthcare · Biotech · Hospitality- La Jolla
- Gaslamp Quarter
- Carlsbad
- North Park
- Chula Vista
Orange County
Legal · Finance · Home services- Irvine
- Newport Beach
- Costa Mesa
- Anaheim
- Huntington Beach
Nine channels. One accountable number.
We don't sell channels à la carte and hope they add up. Every engagement starts from the KPI you need to hit, then we staff only the channels that move it.
Search engine optimization
Metro-level keyword sets, technical fixes, and content built for high-intent California searches not statewide vanity rankings.
SEO servicesLocal SEO & map pack
Google Business Profile management per location, drive-time service areas, and review velocity built for sprawling metros.
Local SEOPaid search & PPC
Tight match types and negative keyword discipline essential when venture-funded competitors are bidding without a payback constraint.
PPC managementSocial & paid social
Meta, LinkedIn, and YouTube. LinkedIn carries the Bay Area B2B work; Meta and YouTube carry LA consumer brands.
Social marketingWeb design & development
Fast, mobile-first sites built to convert traffic you already paid for. Speed and usability treated as revenue, not polish.
Web designConversion rate optimization
Structured testing on the pages where deals are won or lost, so more of your existing traffic turns into contacts.
CRO servicesReputation & reviews
Review generation, response workflows, and Google Business Profile management for every location you operate.
Reputation managementContent marketing
Pages and articles that answer what buyers actually type, written to survive AI overviews and editorial review alike.
Content marketingOutsourced CMO
Senior marketing leadership without the California salary line. Strategy, budget allocation, and vendor oversight on a retainer.
Outsourced CMOFrom first call to first report.
Four steps, in this order, every time. Calls run on your clock, not ours.
Audit
We review your site, ad accounts, and the competitors outranking you in your specific metro not statewide averages. You get the findings whether or not you hire us.
Day 1Agree the KPI
We put one number in writing the metric the engagement is judged on along with the timeline to hit it. Nothing starts before you sign off.
Day 1–2Build & launch
Tracking goes in first CCPA-aware from the start then campaigns and pages. Your accounts stay in your name.
Day 2–5Report & adjust
Monthly reporting against the agreed KPI, broken out by metro, plus a quarterly review with your senior strategist.
OngoingMarketing outcomes in California
Three real-world engagements featuring publicly named clients, fully documented revenue, and audit-proof math.
VAZIRI LAW
Personal Injury · LA
Tracked Settlements
Built a $1B settlement engine.
Outsourced CMO engagement spanning paid search, SEO, content strategy, and intake systems. Turned a regional personal injury firm into one of California's most-cited.
Smith.ai
AI and human receptionists
Drop By 70% in Cost
Scaled B2B Service
Built a UGC-driven paid media engine across Facebook, Instagram, Google Ads, and YouTube for the leading virtual receptionist platform. Optimized for SQL volume, not click volume
HESTAN CUE
eCom & Retail
Revenue Generated
Luxury smart cooking
To diversity our approach, we implemented various ad copies and promotions using an A/B strategy tailored to different audience segments.
Six industries where mistakes are expensive.
Regulated categories, long sales cycles, high client lifetime value. If a bad campaign costs you more than the ad spend, you're who we built this for.
Before you call.
Do you have a California office?
No - our office is in Midtown Manhattan and we work with California clients remotely. We say that plainly because the alternative is a virtual address that means nothing. What we do have is Pacific Time coverage from 7am to 7pm PT, so calls, approvals, and campaign changes happen on your clock, not three hours ahead of it. If you want to meet in person, we're in California for industry conferences several times a year.
Can you really understand my market from the East Coast?
Market intelligence comes from the account data, not the zip code of the desk. What matters is whether we've worked the specific competitive set and California is our second-largest market by client count. We'll show you the competitor teardown for your metro on the first call, and you can judge from there whether we know the difference between ranking in San Francisco and ranking in Palo Alto.
How does CCPA affect my campaigns?
The California Consumer Privacy Act, as amended by the CPRA, gives California residents rights over how their data is collected, sold, and shared including data passed to advertising platforms. Practically, that shapes your consent banner, your "Do Not Sell or Share" handling, and how conversion data reaches Google and Meta. We build tracking with that in mind from the start. We're not your legal counsel, so confirm your specific obligations with a privacy attorney.
How much does this cost?
Engagements start at $5,000 per month, which covers both your media budget and our fees. We quote it as one number because splitting them invites the wrong conversation what matters is the total you invest and the return it produces. Where the money lands depends on your goal, and we'll show you the split we recommend before you commit anything.
Do you target the whole state or one metro?
One metro to start, almost always. Statewide targeting spreads a budget thin enough that no single market gets the frequency it needs, and it hides which metro is actually working. We prove the model in one market, then expand into the next with the winning structure already built.
Am I locked into a contract?
No. Onboarding has a defined scope and duration because the setup work is front-loaded. After that, engagements run month-to-month with standard notice.
Do I own my ad accounts and data?
Yes. Your Google Ads, Meta, analytics, and Google Business Profile stay in your name with you as owner. If the relationship ends, nothing has to be rebuilt and nothing walks out the door.
How long before I see results?
Paid channels produce data in the first two weeks and meaningful optimization by week six. SEO in these markets is a six-to-twelve month program, not a quarter. We'll tell you which of the two your goal actually requires before you commit budget.
Tell us the number you need to hit.
We'll tell you whether we can hit it in your metro, what it will take, and what it will cost on the first call, not after three rounds of discovery.
Pacific Time coverage, 7am–7pm PT · No long contracts · You keep your accounts