Florida's audience changes with the season. Most campaigns don't.
Miami searches in Spanish. Palm Beach money comes with FINRA review attached. Tampa and Orlando fill and empty with the calendar. Florida punishes the campaign that ran fine in Ohio - so we build per metro, in the language the market actually uses, with budget paced to the season rather than the spreadsheet.
Same time zone as your team · Bilingual campaigns · No contract required to talk
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The same twelve-month plan that works in Ohio loses money here.
Most states have a stable population searching in one language with demand spread evenly across the year. Florida has none of those things. The people typing your keywords in January are frequently not the people typing them in July, and in Miami they may not be typing in English at all.
Four things break the standard playbook here.
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The audience turns over seasonally
Snowbird season reshapes South Florida from roughly November to April. Orlando and Tampa run on tourism calendars. A flat monthly budget with year-round messaging overspends the empty weeks and underspends the ones that pay for the year.
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Miami searches in Spanish
An English-only keyword set misses a large share of Miami-Dade intent. And the Spanish that converts here is Cuban, Venezuelan, and Colombian translated-from-English copy reads as foreign to the people you're trying to reach.
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Visuals are the product
In hospitality, aesthetics, marine, and real estate, the image is the pitch. Stock photography is instantly recognisable and instantly disqualifying to a Florida buyer who has seen the real thing.
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Palm Beach money is regulated money
Wealth management, lending, and insurance carry SEC, FINRA, and FTC obligations. Creative that skips compliance review gets pulled usually after it has already spent, and occasionally after it has already created a problem.
Five metros. Five different calendars.
We build keyword sets, creative, and Google Business Profile signals per metro in the language the market uses and paced to the season it actually trades in.
Miami
- Brickell
- Coral Gables
- Wynwood
- Doral
- Miami Beach
Fort Lauderdale
- Las Olas
- Weston
- Plantation
- Coral Springs
- Pompano Beach
Palm Beach
- West Palm Beach
- Boca Raton
- Delray Beach
- Jupiter
- Wellington
Tampa
- St. Petersburg
- Clearwater
- Ybor City
- Wesley Chapel
- Riverview
Orlando
- Winter Park
- Lake Mary
- Kissimmee
- Dr. Phillips
- Altamonte Springs
Nine channels. One accountable number.
We don't sell channels à la carte and hope they add up. Every engagement starts from the KPI you need to hit, then we staff only the channels that move it.
Bilingual paid search
Separate Spanish and English campaigns with copy written for the market, not translated into it. In Miami-Dade this is the difference between reaching the audience and reaching part of it.
PPC managementLocal SEO & map pack
Neighborhood-level keyword sets and Google Business Profile management. Brickell, Las Olas, and Winter Park are separate markets, not modifiers on a city name.
Local SEOPhotography & video
Original creative shot on location. In hospitality, aesthetics, marine, and real estate, stock imagery reads as a warning sign to the buyer you're courting.
Media productionSocial & paid social
Meta and Instagram carry disproportionate weight in Florida consumer categories. Creative tested against real cost-per-lead, in both languages where it matters.
Social marketingeCommerce & cross-border
Shopping feeds and paid acquisition for Florida retailers selling into Latin America — including the language, currency, and shipping signals that decide whether the cart converts.
eCommerce marketingSearch engine optimization
Technical fixes, topical authority, and content built for high-intent Florida searches the compounding channel that keeps working through the slow season.
SEO servicesWeb design & development
Fast, mobile-first, and bilingual where the market needs it including hreflang done properly so your Spanish pages rank instead of competing with your English ones.
Web designReputation & reviews
Review generation and response in both languages. In hospitality and aesthetics, the star average is the first thing a Florida buyer checks and the last thing they forgive.
Reputation managementOutsourced CMO
Senior marketing leadership without the salary line. Strategy, seasonal budget pacing, and vendor oversight on a retainer.
Outsourced CMOFrom first call to first report.
Four steps, in this order, every time. You'll know where you are and what happens next.
Audit
We review your site, ad accounts, and the competitors outranking you in your metro in both languages where that applies. You get the findings whether or not you hire us.
Day 1Agree the KPI
One number in writing, along with the timeline to hit it and for seasonal businesses, which months that timeline actually runs through.
Day 1 - 2Build & launch
Tracking goes in first, then campaigns, creative, and pages. Compliance review runs in parallel for regulated categories. Your accounts stay in your name.
Day 2 - 4Report & adjust
Monthly reporting against the agreed KPI, budget re-paced as the season turns, and a quarterly review with your senior strategist.
OngoingOur Customers in Florida
Three Florida markets. Three different problems. Every number below is tracked in the client's own account, over a stated period, against the KPI we agreed before starting.
Pinnacle Treatment Centers
addiction rehab · florida
Tracked SQLs
Built a PPC & SEM engine.
Targeted PPC strategies, optimized campaigns, and conversion tracking. The campaign generated qualified leads for PPO and cash-pay patients while improving visibility and patient acquisition opportunities.
Jetson TV & Appliance
Retail · Port St. Lucie
Revenue generated
Scaled PPC & SEM
This PPC campaign for Jetson TV & Appliance Stores focused on driving high-intent traffic and maximizing conversions through a structured Google Ads Shopping strategy.
Segarra & Associates
Law Firm · Miami
Annual Revenue Generated
Family Law Attorney
Using Google Search Ads by targeting high-intent keywords and optimizing for cost-per-acquisition, we built an advertising engine that consistently turns ads into 6 figure top-line revenue every single year.
Six industries where mistakes are expensive.
Regulated categories, long sales cycles, high client lifetime value. If a bad campaign costs you more than the ad spend, you're who we built this for.
Before you call.
Do you have a Florida office?
No - our office is in Midtown Manhattan and we work with Florida clients remotely. We say that plainly because the alternative is a virtual address that means nothing. Florida is on Eastern Time, the same as us, so there's no lag at all: your 9am is our 9am, and approvals happen the same hour you ask for them.
Do you actually run Spanish-language campaigns?
Yes - as separate campaigns with their own keyword sets and their own copy, not as a translated duplicate of the English ones. That distinction matters. Machine-translated ad copy is recognisable to a native speaker in about two seconds, and in Miami it reads as a company that doesn't know the market. Ask us on the call and we'll show you the difference in an account.
How do you handle snowbird and tourist seasonality?
With budget pacing and a seasonal creative calendar rather than a flat monthly spend. South Florida demand concentrates from roughly November to April; Orlando and Tampa follow tourism cycles instead. We plan the calendar with you before launch, hold reserve for the weeks that pay for the year, and pull back rather than burn budget in the trough.
How much does this cost?
Engagements start at $5,000 per month, which covers both your media budget and our fees. We quote it as one number because splitting them invites the wrong conversation — what matters is the total you invest and the return it produces. We'll show you the split we recommend, and why, before you commit anything.
Can you handle SEC and FINRA compliance for a Palm Beach firm?
Compliance review is built into our process for regulated categories, creative and landing pages go to your compliance officer or outside counsel before launch, not after. We know what usually gets flagged: performance claims, testimonials, and anything implying a guaranteed outcome. We're not your compliance counsel, and we work alongside whoever is.
Do you target the whole state or one metro?
One metro to start, almost always. Miami and Tampa are 280 miles apart and behave nothing alike statewide targeting spreads a budget thin enough that no market gets the frequency it needs, and it hides which metro is actually working. We prove the model in one, then expand with the winning structure already built.
Am I locked into a contract?
No. Onboarding has a defined scope and duration because the setup work is front-loaded. After that, engagements run month-to-month with standard notice.
Do I own my ad accounts and data?
Yes. Your Google Ads, Meta, analytics, and Google Business Profile stay in your name with you as owner. If the relationship ends, nothing has to be rebuilt and nothing walks out the door.
Tell us the number you need to hit.
We'll tell you whether we can hit it in your metro, what it will take, and what it will cost - on the first call, not after three rounds of discovery.
Same time zone · Bilingual campaigns · You keep your accounts