Your Texas budget goes further. Can your team keep up?
Low costs-per-click mean a modest budget in Dallas or Houston buys real volume and the bottleneck moves from cost per lead to how fast you answer the phone. We build the campaigns and the follow-up that catches the calls your team can't take live, metro by metro.
Central Time coverage · No contract required to talk
Schedule a Free Strategy Call
Drop your info. We'll respond within 5-10 minutes with information about next step.
Efficient media moves the bottleneck. It doesn't remove it.
Low costs-per-click are real in Texas, and they change the math in your favour payback arrives faster and a modest budget buys meaningful volume. But cheap traffic also changes where things go wrong.
Four things catch Texas advertisers out.
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Cheap clicks hide bad targeting
At $40 a click, waste announces itself in week one. At $4, a broad campaign delivers a full pipeline of unqualified leads and looks like it's working. The report says volume is up; the close rate quietly falls.
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The constraint becomes your phone
Efficient media produces leads faster than most teams can answer them. In home services especially, the limiting factor stops being cost per lead and becomes speed-to-lead and crew capacity.
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Four metros, 700 miles apart
Dallas to Houston is a four-hour drive. El Paso is closer to San Diego than to Houston. Statewide targeting funds metros you can't serve and dilutes frequency in the one you can.
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Demand arrives in spikes
August HVAC calls, post-storm roofing surges, and the freeze events that reset plumbing demand overnight. Flat monthly budget pacing either misses the spike or overspends the lull.
Four metros. Four different buyers.
We build keyword sets, service areas, and Google Business Profile signals per metro and per suburb, because in Texas the suburb is often the whole market.
Dallas - Fort Worth
Home services · Healthcare · Professional- Plano
- Frisco
- Arlington
- Irving
- Fort Worth
Houston
Energy · Healthcare · Home services- The Woodlands
- Sugar Land
- Katy
- Galleria
- Pearland
Austin
Tech · SaaS · Professional- Round Rock
- Cedar Park
- The Domain
- South Congress
- Georgetown
San Antonio
Healthcare · Military · Home services- Stone Oak
- Alamo Heights
- Schertz
- New Braunfels
- Boerne
Nine channels. One accountable number.
We don't sell channels à la carte and hope they add up. Every engagement starts from the KPI you need to hit, then we staff only the channels that move it.
Local Service Ads
Google Guaranteed placement above traditional ads. We handle the application, license and insurance verification, and dispute the bad-fit leads you shouldn't pay for.
Local Service AdsGoogle Business Profile
Profile management per location, suburb-level service areas, and the review velocity that decides who appears in the Texas map pack.
Profile managementPaid search & PPC
Tight match types and disciplined negative keywords — the only defence against cheap traffic that fills a pipeline with people who were never going to buy.
PPC managementLocal SEO
Suburb-level keyword sets and location pages. In DFW and Houston, "Plano" and "Katy" are separate markets, not modifiers on a city term.
Local SEO24/7 speed-to-lead
An AI agent responds by SMS within seconds, qualifies the caller, and books the appointment. When volume is the easy part, response time is where deals are lost.
Follow-up systemsSearch engine optimization
Technical fixes, topical authority, and content built for high-intent Texas searches — the compounding channel that doesn't stop when the budget does.
SEO servicesWeb design & development
Fast, mobile-first sites built to convert traffic you already paid for. Speed and usability treated as revenue, not polish.
Web designReputation & reviews
Automated review requests after every job, response workflows, and recovery when a bad review lands mid-season.
Reputation managementOutsourced CMO
Senior marketing leadership without the salary line. Strategy, budget pacing across seasonal spikes, and vendor oversight on a retainer.
Outsourced CMOFrom first call to first report.
Four steps, in this order, every time. You'll know where you are and what happens next.
Audit
We review your site, ad accounts, and the competitors outranking you in your metro and your suburbs. You get the findings whether or not you hire us.
Day 1Agree the KPI
One number in writing and in Texas we push for booked jobs or signed cases rather than lead count, because cheap leads are the easy part.
Day 1 - 2Build & launch
Call tracking goes in first, then campaigns, pages, and the follow-up automation that catches leads your team can't answer live.
Day 2 - 5Report & adjust
Monthly reporting against the agreed KPI, budget pacing adjusted around seasonal demand, and a quarterly review with your senior strategist.
OngoingReal client in Texas
We are highlighting three specific client engagements with fully documented revenue, public naming rights, and rigorously verifiable results.
Lifetime Dental
Dental · Austin
Tracked Revenue
Built a PPC & SEM engine.
Lifetime Dental partnered with DiscoverMyBusiness to build and optimize a data-driven Google Ads and Funnel strategy focused on generating high-quality patients across four locations.
AK LAW FIRM
Injury Law · Houston
PPC & Sem strategy
Scaled PPC & SEM Funnel.
A full acquisition system for a pi firm - website and conversion optimization, a complete intake funnel, automated SMS and email follow-up, and Meta paid campaigns feeding it.
Miller Law Office
Law Firm · Dallas
Annual Revenue Generated
Estate Planning Attorney
Since 2022, this Google Ads client has consistently generated over $400,000+ in annual revenue on just $60,000 in annual ad spend - delivering a predictable 6.6x return on investment (ROI) year over year.
Six industries where mistakes are expensive.
Regulated categories, long sales cycles, high client lifetime value. If a bad campaign costs you more than the ad spend, you're who we built this for.
Before you call.
Do you have a Texas office?
No - our office is in Midtown Manhattan and we work with Texas clients remotely. We say that plainly because the alternative is a virtual address that means nothing. Central Time is one hour behind us, so your morning is our morning: calls, approvals, and campaign changes happen the same business day, not the next one.
Texas clicks are cheap. Why do I need an agency?
Because cheap clicks are exactly what makes a bad account survive. At $40 a click you notice waste immediately; at $4 you get volume that looks like success while the close rate erodes. The work isn't lowering your cost per click - it's making sure the clicks you're buying are from people who were going to hire someone this week.
How much does this cost?
Engagements start at $5,000 per month, which covers both your media budget and our fees. We quote it as one number because splitting them invites the wrong conversation, what matters is the total you invest and the return it produces. In Texas that budget goes further than in most markets, and we'll show you the split we recommend before you commit anything.
Do you target the whole state or one metro?
One metro to start, and usually specific suburbs within it. Texas is bigger than France - statewide targeting funds markets you can't dispatch a truck to and spreads frequency too thin in the one you can. We prove the model in one market, then expand with the winning structure already built.
How do you handle seasonal demand spikes?
With budget pacing rather than flat monthly spend. August HVAC demand, post-storm roofing, and freeze-event plumbing don't distribute evenly across twelve months, and a fixed daily cap either misses the spike or wastes budget in the lull. We plan the calendar with you and hold reserve for the weeks that matter.
Can you get us into Local Service Ads?
Yes. We handle the Google Guaranteed application, the license and insurance verification, and the background check coordination. We also manage the dispute process a meaningful share of LSA charges are for calls that were never a real lead, and most advertisers never claim them back.
Am I locked into a contract?
No. Onboarding has a defined scope and duration because the setup work is front-loaded. After that, engagements run month-to-month with standard notice.
Do I own my ad accounts and data?
Yes. Your Google Ads, Meta, analytics, and Google Business Profile stay in your name with you as owner. If the relationship ends, nothing has to be rebuilt and nothing walks out the door.
Tell us the number you need to hit.
We'll tell you whether we can hit it in your metro, what it will take, and what it will cost on the first call, not after three rounds of discovery.
Central Time coverage · No long contracts · You keep your accounts