Toronto doesn't search the way your template assumes.
Half the GTA speaks a language other than English at home, the 416 and the 905 behave like different cities, and CASL makes the email tactics that work in the US straightforwardly illegal here. American playbooks don't cross the border intact. We rebuild them for the market that's actually there.
Same time zone as your team · CASL and PIPEDA-aware · No contract required to talk
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A US campaign doesn't port. It has to be rebuilt.
Agencies treat Canada as an extension of the US account: same keywords, same creative, currency switched, geo widened. It rarely works, and when it fails the diagnosis is usually "Canada is a small market" rather than the four specific things that actually went wrong.
Here's what breaks.
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CASL is not CAN-SPAM
Canada's Anti-Spam Legislation requires express or clearly implied consent before a commercial message is sent, with records to prove it, and penalties reaching into the millions for businesses. The US-standard opt-out model isn't a lighter version of compliance here. It's non-compliance.
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The GTA searches in many languages
Toronto is one of the most linguistically diverse cities in the world. English-only keyword sets miss real, high-intent demand in Mandarin, Cantonese, Punjabi, Tagalog, Urdu, and more, often in exactly the suburbs where your growth is.
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Thin auctions starve automated bidding
Canadian search volume is a fraction of the US equivalent. Performance Max and other machine-learning campaigns that thrive on American conversion data can stall here for months. The fix is sequencing, not patience.
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416 and 905 are different customers
Downtown buyers are transit-bound and time-poor; suburban buyers drive, compare, and travel further for the right provider. One service radius across the GTA serves neither of them properly.
Six markets across two area codes.
We build keyword sets, creative, and Google Business Profile signals per market, and in more than one language where the market calls for it.
Downtown Core
416- Financial District
- King West
- Liberty Village
- Yorkville
- Distillery District
North York
416- Yonge & Sheppard
- Willowdale
- Don Mills
- Bayview Village
- York Mills
Scarborough & East
416- Agincourt
- Scarborough Town Centre
- Beaches
- Pickering
- Ajax
Mississauga
905- Square One
- Port Credit
- Streetsville
- Meadowvale
- Oakville
Brampton & West
905- Bramalea
- Heart Lake
- Castlemore
- Caledon
- Etobicoke
Markham & Vaughan
905- Unionville
- Richmond Hill
- Woodbridge
- Thornhill
- Vaughan Metropolitan Centre
Nine channels. One accountable number.
We don't sell channels à la carte and hope they add up. Every engagement starts from the KPI you need to hit, then we staff only the channels that move it.
Multilingual paid search
Separate campaigns and keyword sets for the languages your market actually searches in, written for the market, not translated into it.
PPC managementLocal SEO & map pack
Google Business Profile management per location, with service areas drawn to real GTA travel patterns rather than a circle on a map.
Local SEOSearch engine optimization
Canadian-domain signals, .ca considerations, and content built for Canadian search intent rather than repurposed US pages.
SEO servicesCASL-compliant email & SMS
Consent capture, records that stand up to scrutiny, and unsubscribe handling built to Canadian requirements from the first send.
Email marketingSocial & paid social
Meta and LinkedIn tuned to Canadian inventory and pricing, with creative that reflects the community you're actually selling to.
Social marketingWeb design & development
Fast, mobile-first, multilingual where needed, with hreflang set up properly so your language versions rank instead of competing.
Web designConversion rate optimization
Critical in a thinner market: when there's less traffic to buy, converting more of it is the fastest available lever.
CRO servicesReputation & reviews
Review generation and response, in multiple languages where your customers leave them. Smaller market, longer memory.
Reputation managementOutsourced CMO
Senior marketing leadership without the salary line, including cross-border strategy for Canadian firms selling into the US.
Outsourced CMOFrom first call to first report.
Four steps, in this order, every time. You'll know where you are and what happens next.
Audit
We review your site, ad accounts, and the competitors outranking you across the 416 and the 905, including in languages other than English. You keep the findings either way.
Day 1Agree the KPI
One number in writing, in Canadian dollars, along with the timeline to hit it. Nothing starts before you sign off.
Day 1-2Build & launch
Tracking and consent capture go in first, reviewed against CASL and PIPEDA, then campaigns and pages. Your accounts stay in your name.
Day 2-5Report & adjust
Monthly reporting against the agreed KPI, broken out by market and by language, plus a quarterly review with your senior strategist.
OngoingOur Customers in Toronto
Three GTA engagements. Three different problems. Every number below is tracked in the client's own account, over a stated period, against the KPI we agreed before starting.
VC Lawyers
Law Firm · Toronto
increase in conversion
Landing Page for a Dog Bite Case
A dedicated landing page built for dog bite injury inquiries, with clear intake forms and consultation-focused calls-to-action, designed to turn a specific, high-intent search into booked consultations.
Picov's
eCommerce · Toronto
Return on Ad Spend
Google Shopping & Merchant Center
Product feed cleanup, Merchant Center compliance, and a structured Google Shopping campaign built to get the right products in front of ready-to-buy shoppers across the GTA.
Ricarda's Café
Restaurant & Events · Toronto
Inquiries per Month
Small-Budget Local Ads
A tightly geo-targeted local ad campaign built to make a limited budget work hard, driving reservations and event bookings for a restaurant and event venue rather than spreading spend too thin.
Six industries where mistakes are expensive.
Regulated categories, long sales cycles, high client lifetime value. If a bad campaign costs you more than the ad spend, you're who we built this for.
Before you call.
Do you have a Toronto office?
No, our office is in Midtown Manhattan and we work with Toronto clients remotely. We say that plainly because the alternative is a virtual address that means nothing. Toronto is on Eastern Time, the same as us, so there's no lag at all, your 9am is our 9am, and approvals happen the same hour you ask for them.
What is CASL and how does it change my campaigns?
Canada's Anti-Spam Legislation governs commercial electronic messages, email, SMS, and some social messaging. Unlike the US opt-out model under CAN-SPAM, CASL generally requires express or clearly implied consent before you send, along with records demonstrating that consent, prescribed sender identification, and a working unsubscribe. Penalties are substantial. Practically, it means consent capture is designed into the funnel from the start rather than retrofitted. We're not your legal counsel, so confirm your specific obligations with a Canadian privacy lawyer.
Do you run campaigns in languages other than English?
Yes, as separate campaigns with their own keyword sets and copy written for the market rather than machine-translated into it. Which languages depends on your customers and your submarkets, a dental practice in Markham and a contractor in Brampton are reaching very different audiences. We identify the opportunity during the audit rather than assuming it.
How much does this cost?
Engagements start at $5,000 per month, covering both media budget and our fees. We quote it as one number because what matters is the total you invest and the return it produces, and we'll show you the recommended split before you commit.
Why does a smaller market need a different approach?
Because automated bidding needs conversion volume to learn from. Campaign types that stabilise in three weeks on a US account can take months on Canadian volume, and firms that launch them first often conclude the channel doesn't work. We sequence deliberately, build the conversion history on tightly controlled search campaigns, then hand it to the automated ones once there's enough data to feed them.
Do you work outside the GTA?
Yes, Ottawa, Hamilton, Kitchener-Waterloo, and elsewhere in Ontario, plus other Canadian markets on request. Note that Quebec carries additional French-language requirements for commercial communication, which we'd scope separately rather than fold into an Ontario campaign.
Can you help us sell into the US?
That's a common reason Canadian businesses work with us. We have extensive experience in the US market, so we understand the differences in search behavior, competition, pricing expectations, and compliance. We help Canadian firms adapt their marketing strategy for the US market rather than simply copying what works in Canada.
Do I own my ad accounts and data?
Yes. Your Google Ads, Meta, analytics, and Google Business Profile stay in your name with you as owner. If the relationship ends, nothing has to be rebuilt and nothing walks out the door.
Looking for one specific thing?
Tell us the number you need to hit.
We'll tell you whether we can hit it in your market, what it will take, and what it will cost, on the first call, not after three rounds of discovery.
Same time zone · No long contracts · You keep your accounts