Case Study
Dental Office
[/device]Details
Industry: Dentistry
Date: May 1, 2017 – Today
Service Provided: Google Adwords
Lifetime Dental goal is to provide patients with care that lasts a lifetime, and their always very happy to have new patients become part of our family. Trust means adhering to the highest standards of cleanliness, sterilization, safety, and knowing that your dentist cares as much about your dental health and comfort as you do.
How We Helped
Like many dental providers, Lifetime Dental was seeing a significant increase in lead generation using google adwords. With the aim of generating leads, we set specific AdWords campaigns strategy. Our initial research revealed that competitors spent budget for irrelevant service, and non-performing keywords. We performed in-depth ad group analysis to identify the right strategy for each services (implants, braces, root canals, and sleep dentistry) in order to make the most of their budget. Our team agreed to find a solution that would support the lower cost-per-click and cost-per-convesion on incoming leads.
Our team identified gaps in competitor strategies, diversified targeted search terms and increased service groups relevance to push higher results at lower price.
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Search Only Campaign
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Call Only Campaign
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Display Campaign
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Remarketing Campaign
The Results
- Increase in Conversions – 61
- Increase in Phone Calls – 95
- Increase in Clicks – 36%
Client's location
Cypress, Texas 77433
Time limit
10+ Month
Goal
Lead Generation
