RollWorks | The Account-Based Growth Engine for Modern B2B Businesses

Table of Contents

• How RollWorks Can Help Your Business: Turning Target Accounts into Revenue Machines
• RollWorks Features: Powerful Tools to Connect, Engage, and Convert
• How to Use RollWorks: From Account Discovery to Closed Deals
• RollWorks Pricing: Investing Smartly in Your ABM Strategy
• RollWorks In‑Market Intent Finder: Spot Accounts Ready to Buy Before They Act
• RollWorks Account Targeting & Ads: Precision ABM Across Channels
• RollWorks Account Insights & Journey Tracking: See Where Accounts Are in Their Buying Cycle
• RollWorks Alternatives: Exploring Other ABM Solutions for Your Business
• RollWorks: Is It Worth It? Measuring ROI and Business Impact
• FAQs: RollWorks Explained

How RollWorks Can Help Your Business: Turning Target Accounts into Revenue Machines

Whether you are a startup, a fast-growing marketing team, or a large enterprise managing multiple accounts, RollWorks is designed to grow with your business. Its combination of AI-driven insights, advertising tools, and analytics means you can focus on revenue growth rather than scattered data management.

For Small Businesses: Targeted Marketing Without Complexity

Small teams can use RollWorks to identify their best-fit accounts and run focused campaigns without the need for complex enterprise setups. It provides a simple, data-driven way to prioritize resources and reach the right decision-makers efficiently.

For Mid-Size Marketing Teams: Scale Campaigns With Confidence

Marketing teams managing larger pipelines benefit from advanced targeting, multi-channel advertising, and detailed engagement analytics. RollWorks helps optimize campaigns for ROI and improves overall lead quality and account conversion rates.

For Agencies: Manage Multiple Clients Easily

Agencies can use RollWorks to track campaigns for multiple client accounts. Detailed reporting and account insights allow agencies to demonstrate clear ROI, manage resources efficiently, and retain clients by showing measurable results.

For Sales Teams: Focus on High-Value Accounts

Sales reps can see which accounts are actively engaging, receive insights on buying intent, and prioritize outreach accordingly. This reduces wasted effort and improves close rates by targeting accounts that are ready to convert.

For Marketing Managers: Data-Driven Campaign Optimization

Marketing managers can access granular attribution data, see which channels drive account engagement, and adjust budgets based on measurable results. RollWorks empowers teams to make smarter decisions, improve campaign performance, and demonstrate impact to stakeholders.

For Customer Success Teams: Enhance Account Relationships

Customer success teams can leverage engagement insights to identify accounts that need attention, proactively manage relationships, and ensure a better customer experience.

RollWorks Features: Powerful Tools to Connect, Engage, and Convert

RollWorks offers a comprehensive set of features designed to simplify account-based marketing and optimize campaign performance for B2B businesses.

• Account Identification: The platform helps you define your ideal customer profiles and prioritize accounts based on firmographics, technographics, and engagement signals. This ensures your marketing and sales efforts are focused on high-value prospects.
  
• Account-Based Advertising: RollWorks allows you to run personalized display, social, and retargeting campaigns targeted at key decision-makers within your accounts. Ads are optimized for engagement and measurable outcomes.
  
• Engagement Insights: The platform provides detailed analytics on account interactions, campaign performance, and buying signals, helping teams understand which accounts are actively engaging and which need nurturing.
  
• Sales and Marketing Alignment: RollWorks enables teams to share account-level insights, monitor pipeline progress, and coordinate strategies across sales and marketing, driving efficiency and reducing wasted effort.
  
• Multi-Channel Execution: With the ability to reach accounts across email, display ads, social platforms, and more, RollWorks ensures your messaging is consistent, timely, and impactful.
  
• Integration with Tools and CRMs: RollWorks integrates with popular CRMs, marketing automation platforms, and analytics tools, ensuring seamless data flow and actionable insights.
  
• Scalability: The platform is suitable for businesses at all stages of ABM maturity, whether you are just starting with account-based strategies or managing complex campaigns across hundreds of accounts.

These features help B2B marketers identify the right accounts, run efficient campaigns, align teams, and measure the revenue impact of their marketing initiatives.

How to Use RollWorks: From Account Discovery to Closed Deals

Using RollWorks is intuitive, allowing businesses to execute ABM strategies without complex setup or heavy manual effort.

• Create an Account: Sign up and connect your CRM or marketing automation platform to get started with your account-based campaigns.
• Define Target Accounts: Use RollWorks’ AI-driven insights to create a list of best-fit accounts based on firmographics, technographics, and intent data.
• Build Campaigns: Design personalized ad campaigns for each account or segment. Choose channels, craft messaging, and set engagement goals.
• Track Engagement: Monitor account-level engagement across channels, including ad clicks, website visits, and form submissions, to identify which accounts are actively interacting with your campaigns.
• Align Sales and Marketing: Share insights with sales teams so they can prioritize outreach and follow up on engaged accounts. Use shared dashboards to keep both teams aligned on goals and progress.
• Analyze and Optimize: Leverage RollWorks’ reporting and analytics to see which campaigns and accounts are driving the most revenue influence. Adjust targeting, messaging, and channels based on performance data.
• Scale Campaigns:Once initial campaigns prove successful, expand to additional accounts or run more sophisticated multi-channel campaigns to maximize impact and revenue.

By following these steps, RollWorks allows businesses to implement account-based strategies efficiently, optimize engagement, and generate measurable growth.

RollWorks Pricing: Investing Smartly in Your ABM Strategy

RollWorks flexible pricing designed to meet the needs of businesses of all sizes, from small B2B teams to large enterprises managing multiple accounts. Pricing is customized based on the features, audience size, and level of service required. Below is a detailed breakdown of the types of offerings included in RollWorks plans:

Core Features Included Across Plans

• Custom Account, Contact, or Retargeting Audiences: Create highly specific lists of accounts and contacts to target with precision.
• Intuitive Account-Based Advertising Execution: Easily run campaigns tailored to each target account without complex setups.
• Precision Targeting Across All Digital Channels: Reach your key decision-makers via display, social, and other online channels.
• Connections to Critical GTM and Analytics Systems: Integrate with your CRM, marketing automation, and analytics tools for seamless data flow.
• B2B Advertising Performance Measurement from Reach to Revenue: Track campaigns from engagement to revenue impact, ensuring measurable results.
• Dedicated Success Managers and Creative Services: Receive expert guidance and creative support to optimize your campaigns.

Advanced Features for Growing Teams

• Predictive Buying Signals to Uncover In-Market Prospects: Identify accounts showing active buying intent to focus resources where they matter most.
• Intuitive Go-To-Market Execution with Tailored Recommendations and Direct Implementation: Access actionable insights and recommendations for executing ABM strategies efficiently.
• Integration with GTM Tools and Channels for Easy Activation: Quickly activate campaigns across all connected systems without manual effort.
• Buyer Insights for Personalized Outreach: Understand each account’s behavior and preferences to deliver relevant, tailored messaging.
• Clear ABM Performance Measurement: Measure engagement, pipeline influence, and revenue impact to optimize your programs.
• Dedicated ABM Strategy and Creative Services: Work with experts to design, implement, and refine account-based marketing strategies that drive results.

RollWorks’ pricing is tailored based on the size of your target account list, level of service, and platform features required. Each plan is designed to scale with your business, whether you are just starting ABM campaigns, growing a mid-size marketing team, or managing complex multi-account programs. Pricing is available in USD and is customized to meet the specific needs of each business.

RollWorks In‑Market Intent Finder: Spot Accounts Ready to Buy Before They Act

Why In‑Market Intent Matters for B2B Growth

RollWorks’ In‑Market Intent Finder helps businesses identify accounts that are actively showing buying signals, even before they submit forms or request demos. By leveraging firmographic, technographic, and behavioral data, this feature allows marketing and sales teams to prioritize accounts most likely to convert. This predictive insight reduces wasted effort and ensures resources are focused on high-potential opportunities, enabling faster revenue growth.

Predictive Insights for Targeted Engagement

The In-Market Intent Finder surfaces accounts that are trending in engagement, showing early signs of interest in your product or service. Teams can use this data to craft personalized outreach, trigger campaigns at the right moment, and align sales activity with accounts that are “ready to buy.”

Turning Signals into Actionable Strategy

By integrating intent data with your CRM and marketing automation platforms, you can track engagement over time, adjust campaigns, and target accounts with precision. This ensures both marketing and sales teams are working on accounts that are most likely to move down the funnel, turning insights into measurable revenue.

RollWorks Account Targeting & Ads: Precision ABM Across Channels

Why Account Targeting & Ads Matter for B2B Success

RollWorks’ account-based advertising platform empowers businesses to reach key decision-makers at their target accounts across multiple digital channels. By combining precise targeting with multi-channel execution, companies can ensure their messaging reaches the right audience, in the right context, at the right time.

Multi-Channel Campaign Execution

With RollWorks, teams can run display, social, and retargeting campaigns tailored to specific accounts. Personalization is built in, allowing messages to be customized for each account or persona. This cross-channel approach increases engagement, reinforces brand visibility, and drives higher conversion rates.

Optimizing Ad Performance with Account Data

RollWorks integrates ad performance with account-level insights, enabling marketing teams to measure reach, engagement, and pipeline impact. This integration ensures campaigns are not only precise but also measurable, allowing businesses to optimize spend and improve ROI.

RollWorks Account Insights & Journey Tracking: See Where Accounts Are in Their Buying Cycle

Why Account Insights & Journey Tracking Matter

Understanding where accounts are in their buying journey is critical for effective account-based marketing. RollWorks provides a unified view of account engagement, showing which accounts are aware, engaged, or ready for sales outreach. This allows marketing and sales teams to coordinate and focus efforts on accounts with the highest potential.

Real-Time Account Engagement Tracking

RollWorks tracks engagement across campaigns, website interactions, and emails to provide real-time insights into each account’s behavior. These insights help teams identify “hot” accounts, monitor progress through the sales funnel, and adjust strategies based on actual engagement data.

Actionable Reporting for Sales & Marketing Alignment

With a centralized dashboard, both marketing and sales teams can see the full picture of account activity. This alignment ensures that outreach is timely, relevant, and effective, improving conversion rates and shortening sales cycles.

RollWorks Alternatives: Exploring Other ABM Solutions for Your Business

When exploring account-based marketing and B2B advertising platforms, it’s natural to compare RollWorks with other popular ABM solutions. While each tool has its strengths, RollWorks stands out for its predictive intent data, multi-channel account targeting, and actionable insights. Here’s how RollWorks stacks up against the competition and why it might be the better choice for your business.

RollWorks vs Demandbase

Demandbase is a comprehensive ABM platform offering AI-driven account targeting, advertising, and personalization tools. It excels at large-scale enterprise deployments and integrates deeply with CRMs and marketing automation platforms. Many users choose Demandbase for its advanced targeting and personalization capabilities, especially for enterprise accounts.

RollWorks vs Terminus

Terminus provides a complete ABM solution with strong advertising, analytics, and sales enablement features. It is often praised for ease of use, guided campaign management, and reporting dashboards. Users value Terminus for its ability to align marketing and sales efforts with clear account-level insights.

RollWorks vs 6sense

6sense is known for its predictive analytics and AI-driven account insights. It is highly regarded by enterprises for uncovering in-market accounts and scoring intent signals. Many choose 6sense for its robust AI capabilities, though it may require a steeper learning curve and higher budget.

RollWorks vs Engagio (by Demandbase)

Engagio focuses on orchestration of ABM campaigns, engagement tracking, and detailed reporting. It provides strong workflow automation and helps coordinate marketing and sales efforts across multiple channels. Organizations select Engagio for workflow flexibility and visibility into account journeys.

RollWorks: Is It Worth It? Measuring ROI and Business Impact

RollWorks is certainly worth considering for B2B companies looking to implement a scalable, data-driven account-based marketing strategy. It offers a range of features including predictive intent signals, multi-channel account targeting, account journey tracking, and AI-driven sales alerts, all designed to help teams identify, engage, and convert high-value accounts.

Its user-friendly interface and seamless integrations with CRMs and marketing automation platforms allow businesses to quickly implement ABM campaigns and gain actionable insights without enterprise-level complexity. RollWorks’ flexibility caters to businesses of all sizes, from startups testing ABM strategies to large enterprises managing hundreds of accounts.

The platform also provides dedicated support and strategic services, helping teams optimize campaigns and maximize ROI. Overall, RollWorks’ combination of predictive targeting, actionable insights, and multi-channel execution makes it a strong contender for B2B companies seeking to focus their marketing and sales efforts on the accounts that matter most.

FAQs: RollWorks Explained

Ready to see how RollWorks can transform your B2B marketing? Schedule a demo today to explore its account-based marketing tools, predictive insights, and multi-channel campaigns. Focus on the right accounts, align your sales and marketing teams, and drive measurable revenue growth with less guesswork.