Shippo | Simplifying Shipping for Ecommerce Businesses of All Sizes

What Is Shippo and What Does It Do?

Shippo is a cloud based shipping platform for ecommerce businesses simplify shipping, reduce costs, and manage deliveries from one centralized dashboard. It is designed for online retailers, marketplaces, warehouses, fulfillment providers, and developers who need an efficient way to compare shipping rates, print labels, automate shipping workflows, and track orders across multiple carriers. Whether you ship a handful of packages each week or thousands of orders every day, Shippo makes the shipping process faster, more accurate, and more cost effective.

Here’s what Shippo does:

• Compares Shipping Rates Across Carriers Shippo lets you compare real time rates from over 40 domestic and international carriers, helping you choose the best combination of price, delivery speed, and service for every shipment.
• Creates and Prints Shipping Labels Generate shipping labels individually or in bulk with just a few clicks. This eliminates manual work and speeds up order fulfillment for growing businesses.
• Automates Shipping Workflows Shippo allows you to create shipping rules that automatically select carriers, package types, and services based on order details, saving time and reducing human error.
• Provides Shipment Tracking Track every shipment from a single dashboard while giving customers branded tracking pages and automatic delivery notifications to improve the post purchase experience.
• Simplifies Returns Management Create prepaid return labels and offer customers an easier returns process, helping improve customer satisfaction and encourage repeat purchases.
• Offers a Powerful Shipping API Developers can integrate Shippo directly into ecommerce websites, marketplaces, and custom applications using APIs for shipping labels, rate comparisons, tracking, address validation, and returns.
• Integrates with Popular Ecommerce Platforms Shippo connects with platforms such as Shopify, WooCommerce, BigCommerce, Squarespace, Wix, Amazon, Etsy, and many other business tools, making shipping a seamless part of your workflow.

In short, Shippo gives businesses everything they need to manage shipping, automate fulfillment, lower shipping costs, and deliver a better customer experience from one easy to use platform.

How Shippo Can Help Your Business: Simplify Shipping and Scale Fulfillment Effortlessly

Whether you are launching your first online store, expanding into new markets, or managing thousands of daily shipments, Shippo provides the tools needed to simplify fulfillment and reduce shipping complexity. Its multi carrier shipping platform, automation features, and broad integrations help businesses spend less time managing logistics and more time growing their sales.

Here’s how Shippo delivers value across different business sizes and roles:

Shippo for Small Businesses: Affordable Shipping Without the Complexity

Small businesses can access discounted shipping rates, compare carriers, and print professional shipping labels from one dashboard without investing in expensive shipping software. This helps reduce fulfillment costs while making daily shipping much easier to manage.

Shippo for Growing Ecommerce Brands: Scale Shipping Operations Efficiently

As order volumes increase, Shippo automates repetitive shipping tasks with customizable shipping rules, batch label creation, and streamlined order management. This allows growing brands to fulfill more orders without significantly increasing operational workload.

Shippo for Enterprise Retailers: Handle High Shipping Volumes

Large ecommerce businesses can process thousands of shipments quickly using Shippo’s API, advanced automation, and integrations with warehouse management systems. This improves operational efficiency while maintaining accurate and reliable shipping processes.

Shippo for Warehouse and Fulfillment Teams: Faster Order Processing

Warehouse staff can print shipping labels in bulk, automate carrier selection, validate customer addresses, and organize shipments more efficiently. This reduces packing delays and helps ensure orders are shipped correctly the first time.

Shippo for Ecommerce Managers: Optimize Shipping Costs

Shippo for Ecommerce managers can be used to gain visibility into shipping expenses across multiple carriers, making it easier to choose the most cost effective shipping options while maintaining fast delivery times and improving overall profitability.

Shippo for Developers: Build Custom Shipping Experiences

Developers can integrate Shippo’s shipping APIs into custom ecommerce platforms, marketplaces, and business applications. This enables automated rate calculations, label generation, shipment tracking, and returns directly within existing systems.

Shippo Features: Powerful Tools to Automate and Optimize Your Shipping Workflow

Shippo offers a powerful collection of shipping and fulfillment tools that help ecommerce businesses automate logistics, reduce shipping costs, and improve customer satisfaction.

Shippo features include:

• Multi Carrier Shipping Compare shipping rates from more than 40 domestic and international carriers in real time. Businesses can choose the best shipping option based on price, delivery speed, and service level without switching between multiple carrier websites.
• Shipping Label Creation Create shipping labels individually or print hundreds of labels at once using batch processing. This significantly speeds up fulfillment while reducing manual work and improving shipping accuracy.
• Shipping Automation Automate repetitive tasks by creating shipping rules that assign carriers, package sizes, delivery services, and insurance based on order details. Automation reduces mistakes and saves valuable time during order fulfillment.
• Order Management Import orders automatically from connected ecommerce stores and manage every shipment from one centralized dashboard. This keeps fulfillment organized and eliminates the need for manual order entry.
• Shipment Tracking Track packages across multiple carriers while providing customers with branded tracking pages and automated email notifications. Better shipment visibility improves customer confidence and reduces support inquiries.
• Returns Management Generate prepaid return labels and simplify the returns process for customers. An efficient returns experience increases customer satisfaction and encourages repeat purchases.
• Address Validation Verify customer shipping addresses before labels are created to reduce failed deliveries, returned packages, and additional shipping costs caused by incorrect address information.
• Shipping API Developers can integrate Shippo’s APIs into custom ecommerce websites and applications to automate shipping labels, rate calculations, tracking, address verification, and returns.
• Ecommerce Integrations Connect Shippo with platforms including Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Amazon, Etsy, and many other ecommerce and business applications for seamless shipping management.

These features help businesses automate fulfillment, lower shipping expenses, improve operational efficiency, and deliver a better customer experience.

How to Use Shippo: A Simple Guide to Streamlining Your Shipping Process

Using Shippo is straightforward, making it easy for businesses to manage shipping, automate fulfillment, and deliver orders more efficiently.

Here is a step by step overview:

• Create Your Shippo Account Sign up for a Shippo account and complete the initial setup. Once your account is ready, you can configure your shipping preferences, business information, and carrier options before processing your first shipment.
• Connect Your Ecommerce Store Integrate Shippo with your ecommerce platform such as Shopify, WooCommerce, BigCommerce, Amazon, Etsy, or another supported marketplace. Orders are automatically imported into your Shippo dashboard, eliminating manual data entry.
• Connect Shipping Carriers Add your preferred carrier accounts or use Shippo’s discounted carrier rates. You can compare multiple shipping services in one place to find the best option for each order based on price and delivery speed.
• Import and Review Orders View all incoming customer orders from connected stores in a single dashboard. Before creating labels, verify shipping addresses, package information, and delivery preferences to ensure everything is accurate.
• Compare Rates and Create Shipping Labels Shippo displays real time shipping rates from multiple carriers for every order. Select the service that best fits your budget and delivery requirements, then generate and print shipping labels individually or in bulk.
• Automate Shipping Rules Create automation rules that automatically choose shipping services, package types, insurance options, or carrier preferences based on specific order conditions. This reduces repetitive work and improves fulfillment consistency.
• Track Shipments Monitor every shipment directly from the Shippo dashboard. Customers also receive tracking updates and can access branded tracking pages, helping improve transparency throughout the delivery process.
• Manage Returns Generate prepaid return labels whenever customers need to send products back. A streamlined returns process makes exchanges and refunds easier while improving the overall customer experience.
• Analyze Shipping Performance Review shipping history, carrier performance, fulfillment activity, and shipping costs to identify opportunities for improving operational efficiency and reducing logistics expenses.

By following these steps, Shippo helps businesses simplify shipping operations, automate fulfillment, reduce shipping costs, and provide a smoother delivery experience for customers.

Shippo Pricing: Flexible Plans Built for Businesses of Every Size

Shippo web app pricing plans are designed for ecommerce businesses of all sizes, from small online stores to high volume enterprises. Each plan includes access to discounted shipping rates, multi carrier shipping tools, and automation features, with additional capabilities available as your business grows. Below is a detailed breakdown of Shippo’s web app pricing plans:

Starter Plan

$0/month (Free)
The Starter plan is ideal for businesses that are just getting started with ecommerce shipping. It includes discounted rates with USPS, UPS, FedEx, and DHL Express, unlimited store connections, international shipping, shipping automations, return labels, shipment tracking, reporting and analytics, email support, one user login, the ability to connect your own carrier account for $0.05 per label, and up to 30 shipping labels per month.

Pro Plan

$17/month or $205/year (Annual billing, approximately 10% savings)
The Pro plan is designed for growing ecommerce businesses that need advanced branding and support features. It includes everything in the Starter plan, plus AI powered estimated delivery dates, free connection to your own carrier accounts, branded tracking pages, branded notification emails, branded packing slips, chat and phone support, and up to five user logins.

Premier Plan

Custom Pricing
The Premier plan is built for high volume businesses and enterprise teams with advanced shipping needs. It includes everything in the Pro plan, plus a dedicated account manager, support for more than 15 user logins, and unlimited shipments. Custom pricing is available based on your business requirements.

Shippo API Pricing

Shippo also offers API pricing for developers and businesses that want to integrate shipping functionality directly into their applications. These plans scale with your shipping volume and technical requirements.

API Starter Plan

$0/month (Free)
The API Starter plan is ideal for small teams and developers. It includes 30 free shipping labels per month, after which additional labels cost $0.07 per label. The plan also includes discounted USPS, UPS, FedEx, and DHL Express rates, domestic and international address validation (additional usage fees apply), shipment tracking (additional usage fees apply), returns management, shipping rate calculations, shipping insurance, reporting and analytics, and email support.

API Premier Plan

Custom Pricing
The API Premier plan is designed for businesses with high shipping volumes, unique business models, or enterprise support requirements. It includes everything in the API Starter plan, along with Shippo Intelligence, volume based discounts, a dedicated account manager, solutions engineering support, priority email support, and optional 24/7 proactive system monitoring and support for an additional fee.

Each Shippo pricing plan is designed to support businesses at different stages of growth, whether you need a simple shipping solution for a small online store or an enterprise level API with dedicated support and advanced shipping capabilities.

Shippo Multi Carrier Shipping: Compare Rates and Ship Smarter Across 40+ Carriers

Why Multi Carrier Shipping Matters for Ecommerce Success

Shippo’s multi carrier shipping solution helps businesses simplify the shipping process by connecting them with over 40 domestic and international carriers from one platform. Instead of managing multiple carrier accounts separately, businesses can compare shipping rates, select the best delivery options, and create labels quickly. This helps reduce shipping costs, improve fulfillment speed, and provide customers with reliable delivery options.

Comparing Carrier Rates: Find the Best Shipping Option

Shippo allows businesses to compare real time shipping rates from popular carriers including USPS, UPS, FedEx, and DHL Express. By viewing different delivery speeds and pricing options in one dashboard, businesses can choose the most affordable or efficient shipping method for every order while maintaining control over shipping expenses.

Domestic & International Shipping: Expand Your Delivery Reach

With support for domestic and international shipments, Shippo helps ecommerce businesses deliver products to customers worldwide. Businesses can manage different shipping requirements, access international carrier options, and simplify global fulfillment without needing separate shipping tools.

Multi Carrier Shipping in Action: From Small Stores to Growing Brands

Whether a small ecommerce store is shipping a few orders daily or a large retailer is processing thousands of shipments, Shippo’s multi carrier shipping tools provide the flexibility needed to manage fulfillment efficiently. Businesses can reduce manual work, optimize shipping costs, and create smoother delivery experiences.

Shippo Shipping Automation: Simplify Fulfillment with Smart Workflows and Rules

Why Shipping Automation Matters for Business Growth

Shippo’s shipping automation tools help businesses reduce repetitive tasks and streamline their fulfillment process. By automating shipping workflows, businesses can save time, reduce errors, and ensure orders are processed faster. From selecting carriers to creating labels, Shippo makes everyday shipping operations more efficient.

Automated Shipping Rules: Simplify Order Processing

Shippo allows businesses to create custom shipping rules that automatically select carriers, shipping services, and package preferences based on order details. This helps teams avoid manual decisions for every shipment and ensures consistent fulfillment processes.

Batch Label Creation: Speed Up High Volume Shipping

Businesses can generate and print multiple shipping labels at once using Shippo’s batch processing tools. This feature is especially useful for growing ecommerce brands and fulfillment teams that need to process large numbers of orders quickly.

Shipping Automation in Action: Faster Fulfillment With Less Manual Work

Whether managing a small online store or a high volume ecommerce operation, Shippo’s automation features help businesses improve efficiency. Automated workflows allow teams to spend less time on shipping tasks and more time focusing on customer growth.

Shippo Branded Tracking: Deliver a Better Customer Experience After Every Purchase

Why Shipment Tracking Matters for Customer Satisfaction

Shippo’s branded tracking features help businesses keep customers informed throughout the delivery journey. By providing real time updates and a customized tracking experience, businesses can increase transparency, reduce customer questions, and create a stronger post purchase experience.

Branded Tracking Pages: Keep Customers Connected

Shippo enables businesses to create branded tracking pages where customers can view shipment updates in one place. These pages help maintain brand visibility even after checkout and provide customers with an easy way to monitor their orders.

Automated Notifications: Improve Delivery Communication

Shippo sends automated shipment notifications to keep customers updated about their order status. These alerts help customers stay informed about package movement, delivery progress, and estimated arrival times.

Tracking Experience in Action: Build Trust Beyond Checkout

From small ecommerce stores to large online retailers, Shippo’s tracking tools help businesses provide a professional delivery experience. Better shipment visibility improves customer confidence and helps create long term customer relationships.

Shippo Shipping API and Integrations: Connect Your Entire Ecommerce Workflow

Why Shipping Integrations Matter for Scalable Operations

Shippo’s API and integrations help businesses connect shipping directly with their existing ecommerce platforms, websites, and applications. This allows businesses to automate shipping processes, improve data accuracy, and create a seamless workflow between orders, fulfillment, and delivery.

Powerful Shipping API: Build Custom Shipping Solutions

Shippo provides APIs that allow developers to integrate shipping functionality into custom applications. Businesses can automate shipping rates, label creation, tracking, address validation, and returns while creating a customized shipping experience.

Ecommerce Platform Integrations: Connect Your Favorite Business Tools

Shippo integrates with popular ecommerce platforms including Shopify, WooCommerce, BigCommerce, Amazon, Etsy, Wix, and Squarespace. These integrations allow businesses to automatically import orders, manage shipments, and simplify fulfillment from one centralized platform.

API & Integrations in Action: Scale Shipping Without Complexity

Whether a business is running an online store or building a custom marketplace, Shippo’s API and integrations make it easier to manage shipping at scale. By connecting shipping operations with existing systems, businesses can improve efficiency and deliver better customer experiences.

Shippo Alternatives: Comparing the Best Shipping Platforms for Your Business

When exploring shipping and fulfillment platforms, it’s natural to compare Shippo with other popular shipping solutions. While each platform has its own strengths, Shippo stands out for its multi carrier shipping capabilities, discounted shipping rates, automation features, powerful API, and wide range of ecommerce integrations. Here’s how Shippo compares with other leading shipping platforms and why it may be the right choice for businesses looking to simplify their shipping operations.

Shippo vs ShipStation

ShipStation is a popular shipping management platform designed for ecommerce businesses that need advanced order processing, inventory management, and shipping automation. It offers features like batch label creation, custom automation rules, and integrations with numerous marketplaces and carriers. While ShipStation provides more advanced workflow customization for high volume sellers, Shippo offers a simpler interface, flexible pricing, and a developer friendly API that makes it a strong choice for businesses seeking an easier shipping solution.

Shippo vs Easyship

Easyship provides global shipping solutions with access to hundreds of courier services and international delivery options. It is especially useful for businesses focused on cross border ecommerce and global fulfillment. However, Shippo offers a more streamlined shipping experience with strong ecommerce integrations, reliable carrier connections, and powerful API capabilities for businesses that want efficient shipping automation without unnecessary complexity.

Shippo vs EasyPost

EasyPost is an API focused shipping platform built primarily for developers and businesses that need customizable shipping infrastructure. It provides tools for shipping labels, tracking, address verification, and carrier management. While EasyPost is highly flexible for custom applications, Shippo combines API functionality with an easy to use web app, making it more accessible for ecommerce businesses that need both automation and a simple shipping dashboard.

Shippo vs Pirate Ship

Pirate Ship is a shipping platform known for offering discounted USPS and UPS shipping rates with no monthly subscription fees. It is popular among small businesses and sellers who mainly need affordable shipping labels. Shippo provides more advanced features including multi carrier support, branded tracking pages, automation tools, returns management, and ecommerce integrations, making it better suited for growing businesses with more complex shipping needs.

Is Shippo Worth It? Evaluating Its Value for Ecommerce Shipping Success

Shippo is certainly worth considering for ecommerce businesses looking for a reliable and flexible shipping management solution. It provides powerful features including multi carrier rate comparison, shipping automation, branded tracking, returns management, and API integrations, all designed to simplify fulfillment operations and reduce shipping costs. Its easy to use platform makes it accessible for small businesses, while its API capabilities and enterprise features allow it to scale with larger ecommerce operations.

Shippo’s biggest advantage is its ability to bring multiple carriers, ecommerce platforms, and shipping tools into one centralized system. Businesses can compare rates, automate repetitive shipping tasks, and provide customers with a better delivery experience without managing multiple disconnected systems. Whether you are running a small online store or managing high volume shipments, Shippo offers the flexibility needed to improve shipping efficiency.

Overall, Shippo’s combination of automation, integrations, affordable pricing, and multi carrier support makes it a strong choice for businesses that want to streamline fulfillment and create a smoother shipping experience.

Key Takeaways

• Simplifies Shipping Operations: Shippo helps businesses manage labels, rates, tracking, and returns from one centralized platform.
• Supports Business Growth: With flexible plans, API capabilities, and enterprise features, Shippo can scale alongside growing ecommerce businesses.
• Reduces Shipping Costs: Multi carrier rate comparison helps businesses find affordable shipping options for every order.
• Improves Customer Experience: Branded tracking pages and automated notifications provide customers with better shipment visibility.

Frequently Asked Questions

1. What is Shippo best used for?

Shippo is a shipping management platform designed for ecommerce businesses that want to simplify fulfillment, compare carrier rates, automate shipping tasks, and manage shipments from one place. It is ideal for small businesses, online retailers, marketplaces, and enterprises that need a scalable shipping solution.

2. Does Shippo offer a free plan?

Yes, Shippo free Starter plan is available that includes essential shipping features such as carrier discounts, unlimited store connections, international shipping, shipment tracking, return labels, reporting, and analytics. The free plan supports up to 30 shipping labels per month.

3. How much does Shippo cost?

Shippo offers flexible pricing plans based on business needs: Starter Plan: Free, with up to 30 labels per month; Pro Plan: $17/month or $205/year with additional branding, automation, and support features; Premier Plan: Custom pricing for businesses with higher shipping volumes and advanced requirements. Shippo also offers API pricing for businesses that need custom shipping integrations.

4. Can I use Shippo with my ecommerce store?

Yes, Shippo integrates with popular ecommerce platforms including: Shopify, WooCommerce, BigCommerce, Amazon, Etsy, Wix, Squarespace. These integrations allow businesses to automatically import orders, create shipping labels, and manage fulfillment more efficiently.

5. Does Shippo support multiple shipping carriers?

Yes, Shippo supports 40+ domestic and international carriers, including: USPS, UPS, FedEx, DHL Express. Businesses can compare shipping rates, select the best delivery option, and manage shipments across different carriers from one dashboard.

6. Is Shippo good for small businesses?

Yes, Shippo is a strong option for small businesses because it offers affordable pricing, discounted carrier rates, simple shipping automation, and easy ecommerce integrations. Small sellers can manage shipping without needing complex logistics software.

7. Does Shippo provide shipment tracking?

Yes, Shippo provides real time shipment tracking with branded tracking pages and automated customer notifications. This helps businesses keep customers updated and improves the overall post purchase experience.

8. Does Shippo offer an API?

Yes, Shippo provides a powerful shipping API that allows developers and businesses to integrate shipping features directly into custom applications. The API supports: Shipping label creation, Rate calculations, Tracking updates, Address validation, Returns management.

9. Can I automate shipping with Shippo?

Yes, Shippo includes shipping automation tools that help businesses create rules for carrier selection, package preferences, and fulfillment workflows. This reduces manual work and helps teams process orders faster.

10. Does Shippo help with international shipping?

Yes, Shippo supports international shipping by connecting businesses with global carriers and providing tools for international labels, tracking, and address validation. This makes it easier for ecommerce brands to expand worldwide.

Ready to streamline your shipping process? Try Shippo today and simplify fulfillment, reduce shipping costs, and deliver a better customer experience with smarter shipping tools.