Tip #2: Craft unique ad copy
Most law firms’ ads seem to be carbon copies of each other. They only put down basic information in their ads, the kind of information that they know their competitors use as well. If you try to follow this trend, you will not get the best results.
What you should do is to craft unique ad copy for your business. Make it stand out by mentioning your specialization and other essential details that you think your client should know. You’ve probably included these on your landing page, but mentioning it on your ad copy will definitely get you more clicks.
You know that when someone searches for a law firm online means that they are serious about doing business. To make your law firm stand out, let them know that your business is no-risk and that they can trust and rely on you.
Some of the no-risk benefits that you should mention are:
- Free consultation
- Service pricing
- Years of experience
- Number of cases won
- Awards and recognition
No matter what their intention in hiring a lawyer, you should make consumers feel protected and secured in your hands from the get-go. Let them know that you are someone they can fully trust and rely on.