Whatagraph | The All-in-One Marketing Reporting Engine for Data-Driven Businesses

Table of Contents

• What Is Whatagraph and What Does It Do
• How Whatagraph Can Help Your Business: Transform Data into Decisions
• Whatagraph Features: Unlocking Insights Without the Headache
• How to Use Whatagraph: From Setup to Stunning Reports
• Whatagraph Pricing: Choose the Plan That Fits Your Goals
• Whatagraph Connect: Your All-In-One Data Hub for 55+ Channels
• Whatagraph IQ: Instant Reports & AI-Powered Insights That Slash Reporting Time
• Whatagraph Automation & Sharing: Set It Once, Get Reports Delivered on Autopilot
• Whatagraph White-Label & Custom Branding: Reports That Look Like They’re Yours
• Whatagraph Alternatives: How It Stacks Up Against the Competition
• Whatagraph – Is It Worth It? Turning Insights Into Action
• FAQs: Whatagraph Explained

What Is Whatagraph and What Does It Do

Whatagraph is a marketing reporting and analytics platform that enables businesses to centralize, visualize, and automate data from multiple marketing channels. It is especially popular with agencies, in-house marketing teams, e-commerce businesses, and small to medium-sized enterprises that want a clear, actionable view of their campaigns without manually compiling reports.

Here is what Whatagraph does:

• Automates Reporting Across Channels: Whatagraph connects to platforms like Google Analytics, Facebook Ads, Instagram, LinkedIn, email marketing tools, PPC networks, e-commerce platforms, and call tracking solutions to automatically generate comprehensive reports.
• Visualizes Data with Dashboards: It provides ready-made and customizable dashboards that turn complex data into charts, tables, and visuals that are easy to interpret for clients and teams.
• Supports White-Label Reports: Agencies can use white-label features to brand reports with logos, colors, and themes to maintain a professional look for clients.
• Tracks Marketing Performance: From social media and PPC campaigns to SEO and email marketing, Whatagraph tracks metrics across channels to give businesses a complete view of marketing effectiveness.
• Offers Free Marketing Dashboard Templates: Whatagraph provides pre-built dashboards for different marketing goals, allowing teams to start reporting immediately without building dashboards from scratch.
• Integrates with Popular Platforms: Whatagraph seamlessly integrates with tools like Google Analytics, Shopify, HubSpot, Mailchimp, Facebook, Instagram, and more to unify marketing data in one place.

In short, Whatagraph delivers a complete reporting solution that saves time, improves data accuracy, and enables marketers to focus on optimizing campaigns and demonstrating ROI.

How Whatagraph Can Help Your Business: Transform Data into Decisions

Whether you are a small marketing team, a fast-growing agency, or a large enterprise managing multiple campaigns, Whatagraph is designed to support your business at every stage. Its combination of automated reporting, easy integrations, and data visualization allows marketers to focus on strategy rather than manual report compilation.

Here is how Whatagraph delivers value across different business sizes and roles:

• Whatagraph for Small Businesses: Small teams can quickly connect their marketing platforms and generate automated reports without technical expertise. Pre-made dashboards and templates make it simple to understand campaign performance and optimize marketing spend.
• Whatagraph for Mid-Sized Marketing Teams: As campaigns grow, Whatagraph offers detailed reporting on social media, PPC, SEO, SEM, e-commerce, and email marketing. Advanced visualization and automation features allow teams to scale reporting efforts efficiently.
• Whatagraph for Agencies: Agencies can manage multiple client accounts in one platform, generate white-label reports, and demonstrate ROI clearly. Customizable dashboards and automated reporting reduce repetitive manual work and enhance client satisfaction.
• Whatagraph for Marketing Managers: Managers receive insights into cross-channel performance with metrics and KPIs to optimize campaigns. Detailed dashboards help in identifying trends, allocating budgets wisely, and improving overall marketing performance.
• Whatagraph for E-commerce Businesses: E-commerce teams can track online sales, PPC campaigns, SEO performance, and email marketing results, all in one unified dashboard. Automated reporting saves time and ensures decisions are based on up-to-date data.
• Whatagraph for Customer Support and Sales Teams: Teams can monitor call tracking and lead performance, analyze which campaigns drive conversions, and focus efforts on high-performing channels, improving both sales and customer satisfaction.

Whatagraph Features: Unlocking Insights Without the Headache

Whatagraph offers a wide range of features designed to make marketing reporting and analytics simple, efficient, and insightful:

How to Use Whatagraph: From Setup to Stunning Reports

Using Whatagraph is simple, intuitive, and requires no technical expertise, making it easy for marketing teams and agencies to generate professional reports.

Here is a step-by-step overview:

• Create an Account: Sign up for Whatagraph and choose a plan or start with a free trial.
• Connect Data Sources: Integrate your marketing platforms including social media accounts, PPC channels, SEO tools, e-commerce stores, email platforms, and call tracking services.
• Choose a Dashboard or Template: Select from pre-built dashboards or create a custom one based on your campaign or reporting needs.
• Customize Metrics and Visuals: Pick KPIs, metrics, charts, tables, and visualizations to display key insights clearly.
• Schedule Automated Reports: Set up recurring reports to be automatically sent to clients, stakeholders, or team members at chosen intervals.
• Review and Share: Preview reports, adjust visuals if needed, and share via PDF, email, or white-labeled links.
• Monitor and Optimize: Use insights from dashboards and reports to make data-driven decisions, optimize campaigns, and track performance across channels.

By following these steps, Whatagraph simplifies marketing analytics, saves time, and ensures all stakeholders have clear, actionable insights.

Whatagraph Pricing: Choose the Plan That Fits Your Goals

Whatagraph offers flexible pricing plans designed to suit businesses of varying sizes from small teams to large agencies.

Below is a detailed breakdown of Whatagraph’s plans:

Free Plan

The Free plan costs $0/month (free forever). It provides basic reporting capabilities and access to essential integrations enough for testing or small projects without any financial commitment.

Start Plan 

 roughly $200/month (billed annually)

The Start plan is ideal for small teams or small agencies needing to consolidate multiple client accounts. It includes 20 source credits (i.e., the ability to connect multiple data accounts), access to essential integrations, pre-made templates and data transformations, access to Whatagraph IQ, and live chat support.

Boost Plan 

roughly $500–$600/month (billed annually)

The Boost plan is designed for growing agencies or teams working with more advanced data sources. It includes 60 source credits, advanced integrations (beyond the essentials), custom data transformations, white-label reporting, performance overview dashboards, and a dedicated Customer Success Manager.

Max Plan 

 custom pricing (enterprise level)

For large agencies or global teams with complex reporting needs, Whatagraph offers a Max plan with customised pricing. This plan includes 100+ source credits, premium integrations, custom data aggregations, enhanced features (such as Whatagraph IQ+), Single Sign-On (SSO), tailored onboarding, and priority support.

Whatagraph Connect: Your All-In-One Data Hub for 55+ Channels

Why Data Connectivity Matters for Marketing Success

Whatagraph Connect centralizes data from over 55 marketing platforms, including social media, PPC networks, SEO tools, email marketing, web analytics, e-commerce, and CRM systems. By unifying all your marketing data in one place, it eliminates the need to toggle between multiple tools and spreadsheets. This ensures teams can focus on insights instead of wrangling data.

Supported Integrations: All Your Marketing Channels in One Place

Whatagraph supports native integrations with major platforms like Google Analytics, Facebook Ads, Instagram, LinkedIn, Shopify, Mailchimp, and more. It also allows custom connections via API or Google Sheets, giving marketers full flexibility to consolidate data from any source.

Real-Time Reporting: Accurate Insights Without Delays

All connected data streams update automatically in dashboards, providing real-time visibility into campaign performance. Teams can monitor key metrics across channels without manual updates, reducing errors and saving time.

Data Hub in Action: Agencies and Teams Optimizing Campaigns

From small marketing teams tracking social campaigns to large agencies managing multiple clients, Whatagraph Connect ensures every metric is in one place. It helps businesses make faster, data-driven decisions, improve campaign performance, and deliver actionable insights to stakeholders.

Whatagraph IQ: Instant Reports & AI-Powered Insights That Slash Reporting Time

Why AI-Powered Insights Matter for Marketing

Whatagraph IQ uses AI to automatically generate reports and performance summaries. Marketers no longer need to manually aggregate metrics or create visuals, the platform interprets the data and provides actionable insights instantly, reducing reporting time dramatically.

Automated Reports: Save Hours Every Week

With Whatagraph IQ, you can create detailed, ready-to-share reports in minutes. It automatically blends data, generates charts, and summarizes performance, making it easy to communicate results to clients or team members.

Actionable Analytics: Make Smarter Marketing Decisions

The AI-powered insights highlight trends, anomalies, and performance gaps. Teams can prioritize campaigns that drive results, optimize underperforming channels, and ensure every marketing dollar is used effectively.

IQ in Action: From Teams to Agencies

Whether you’re a solo marketer or an agency managing multiple clients, Whatagraph IQ turns complex data into clear, digestible insights. It speeds up reporting, reduces errors, and empowers teams to act on data faster.

Whatagraph Automation & Sharing: Set It Once, Get Reports Delivered on Autopilot

Why Automated Reporting Matters for Teams

Automation ensures your reports are always on time and up-to-date. Whatagraph allows you to schedule reports for delivery weekly, monthly, or at custom intervals, removing the need for repetitive manual reporting tasks.

Scheduling & Sharing: Reports Delivered Seamlessly

Once set up, reports can be automatically emailed to stakeholders or shared via live links. This keeps teams and clients informed without manual intervention, saving time and improving efficiency.

Consistency & Accuracy: Never Miss a Metric

Automated reports pull directly from connected data sources, ensuring accuracy and consistency across every report. This eliminates errors caused by manual data handling and allows teams to trust the insights.

Automation in Action: Agencies & Marketing Teams

Agencies managing multiple clients benefit greatly, as each client receives accurate, on-brand reports automatically. Marketing teams can focus on optimization and strategy rather than building reports repeatedly.

Whatagraph White-Label & Custom Branding: Reports That Look Like They’re Yours

Why Branding Matters for Client Reporting

White-label capabilities allow agencies and teams to present reports under their own branding. This builds credibility and strengthens client relationships while maintaining a professional appearance.

Custom Branding Options: Tailor Every Report

Whatagraph allows you to replace logos, apply brand colors, customize layouts, and even use a custom domain. Every report and dashboard can reflect your agency or company identity fully.

Professional & Client-Ready Reports

White-labeling ensures every report looks polished and professional. Clients receive insights in a format that reinforces trust, making communication more effective and enhancing perceived value.

White-Label in Action: Agencies Delivering Results

From small agencies to large marketing teams, the ability to customize reports allows for consistent branding across all client communications. It helps agencies differentiate themselves and present data confidently while reinforcing their expertise.

Whatagraph Alternatives: How It Stacks Up Against the Competition

When exploring marketing reporting and analytics platforms, it’s natural to compare Whatagraph with other popular solutions. While each tool has its strengths, Whatagraph stands out for its cross-channel reporting, automated dashboards, white-label capabilities, and AI-powered insights.

Here’s how Whatagraph stacks up against the competition:

• Whatagraph vs Google Data Studio: Google Data Studio is a free reporting tool that allows flexible dashboard creation from multiple data sources. It’s highly customizable, but it lacks automated reporting, pre-built templates, and AI-powered insights, making it more manual and time-consuming for agencies and marketing teams.
• Whatagraph vs ReportGarden: ReportGarden focuses on PPC reporting and client dashboards. It offers strong campaign visualization and client reporting features, but compared to Whatagraph, it has fewer cross-channel integrations and less automation for multi-client agencies.
• Whatagraph vs Supermetrics: Supermetrics specializes in pulling data from various platforms into spreadsheets or BI tools. It’s powerful for data extraction, but it requires more manual setup and lacks Whatagraph’s ready-to-use dashboards and AI-powered insights.
• Whatagraph vs Klipfolio: Klipfolio provides highly customizable dashboards and real-time monitoring. However, creating dashboards can be complex for non-technical users, whereas Whatagraph offers pre-built templates and simple drag-and-drop reporting for teams of all sizes.
• Whatagraph vs DashThis: DashThis automates client reporting with pre-built widgets, but it is mainly focused on agency reporting. Whatagraph offers additional features like AI-powered insights, broader integration support, and white-label options for enhanced client experience.
• Whatagraph vs Databox: Databox provides real-time KPI tracking with mobile access. While it is good for monitoring, it offers fewer reporting automation and customization features compared to Whatagraph, which excels in generating client-ready, automated reports.
• Whatagraph vs Swydo: Swydo is tailored for PPC and SEO agencies with robust automation features. Whatagraph, however, covers more marketing channels, integrates AI insights, and provides easier white-label branding for agencies.
• Whatagraph vs AgencyAnalytics: AgencyAnalytics focuses on SEO, PPC, and social reporting for agencies. While useful, it has limited AI-assisted analytics, fewer e-commerce reporting capabilities, and less flexibility for creating custom dashboards compared to Whatagraph.
• Whatagraph vs Cyfe: Cyfe offers all-in-one dashboards for business analytics. It’s a broad solution but less specialized in marketing reporting. Whatagraph provides marketing-specific metrics, AI-driven insights, and pre-built reporting templates designed for agencies and marketing teams.
• Whatagraph vs Adverity: Adverity is a data integration and analytics platform designed for enterprise marketers. It’s powerful but can be complex and expensive for smaller teams. Whatagraph balances ease of use, automation, and pre-built reporting features with affordability, making it more accessible.

Whatagraph – Is It Worth It? Turning Insights Into Action

Whatagraph is certainly worth considering for marketing teams and agencies looking for an efficient, automated reporting solution. It offers a range of features including cross-channel dashboards, automated reporting, AI-powered insights, and white-label customization, all designed to streamline marketing analytics and client reporting. Its user-friendly interface allows teams to quickly connect multiple data sources, generate professional dashboards, and share actionable insights with stakeholders.

Whatagraph’s flexibility caters to businesses of all sizes, from small marketing teams to large agencies managing multiple clients. The platform’s advanced plans include additional features like premium integrations, custom data aggregations, and dedicated customer success support, making it ideal for growing teams that need scalability and efficiency. Overall, Whatagraph’s functionality, automation capabilities, and competitive pricing make it a strong choice for marketing professionals who want to save time, reduce manual effort, and improve the accuracy and impact of their reporting.

FAQs: Whatagraph Explained