Woodpecker Pricing: Cold Email, LinkedIn & Lead Generation

Woodpecker is a cloud-based cold email and LinkedIn outreach platform built for businesses that run cold email and LinkedIn outreach as a core part of their sales motion. It combines a database of more than 1 billion B2B leads, free email verification and warm-up, and deliverability monitoring with condition-based multichannel campaigns that mix email, LinkedIn invites, profile visits, DMs, and InMails in a single sequence.

Rather than charging a flat monthly fee regardless of usage, Woodpecker prices based on contacted prospects, so businesses only pay for the outreach they actually send, with warm-ups, Lead Finder credits, catch-all verification, and unlimited team members and email accounts included free at every tier. Trusted by more than 13,000 professionals with a 4.5 rating on G2, Woodpecker also offers a white-label, embeddable version of its platform via API, MCP, and CLI for businesses that want to build outreach capability directly into their own product. It pairs well with a broader lead generation services program that decides who ends up on the list in the first place.

What Is Woodpecker and What Does It Do?

Woodpecker is a cloud-based cold email and LinkedIn outreach tool for businesses to find prospects, send personalized campaigns, and follow up automatically from one workflow. It's widely used by sales teams, lead generation agencies, recruiters, and business owners running outbound as a primary channel for new business.

Here's what Woodpecker does:

• Finds B2B leads: Lead Finder searches a database of more than 1 billion contacts to build targeted outreach lists directly inside the platform
• Verifies and warms up email: Free catch-all email verification and warm-up build sender reputation before a campaign ever goes out
• Sends multichannel campaigns: Cold email can be combined with LinkedIn invites, profile visits, DMs, and InMails in a single condition-based sequence
• Monitors deliverability: A deliverability monitor, adaptive sending, and inbox rotation help predict and prevent sending issues before they tank a campaign
• Buys pre-configured domains and emails: Businesses can purchase domains and email accounts with SPF, DKIM, and DMARC already configured
• Personalizes at scale: Spintax, dynamic custom fields, snippet-based conditions, and an AI email writer help outreach feel individually written rather than mass-blasted
• Connects to other tools: Native integrations, an API, webhooks, an MCP server, and a CLI let Woodpecker plug into a CRM, AI agent, or custom workflow

In short, Woodpecker gives outbound teams a single platform to find leads, verify and warm up sending infrastructure, run multichannel campaigns, and monitor deliverability, replacing the typical combination of a separate data provider, warm-up tool, and sending platform.

How Woodpecker Helps Your Business: Outreach for Every Type of Sender

Whether you're a sales team prospecting for new business, an agency running outbound for multiple clients, a recruiter sourcing candidates, or a business owner generating leads without a dedicated SDR team, Woodpecker is designed to fit how each type of sender actually runs outreach. Its combination of built-in deliverability protection and multichannel sequencing means fewer bounced or spam-filtered emails and more replies across every campaign.

Woodpecker for sales teams: prospect and follow up without switching tools

Sales teams can run cold email outreach with built-in deliverability protection, keeping prospecting, sending, and follow-up in one workflow instead of jumping between a data provider and a separate email tool, as part of a broader outbound marketing effort.

Woodpecker for lead generation agencies: manage every client from one panel

Agencies can use the Agency Panel add-on to manage client campaigns, mailboxes, and billing from a centralized system, with client view-only access and automated domain audits built in.

Woodpecker for recruiters: reach candidates across email and LinkedIn

Recruiters can combine cold email with LinkedIn outreach to reach candidates across multiple channels, increasing the chances of a response compared to relying on a single platform alone.

Woodpecker for business owners: generate leads without a dedicated SDR team

Business owners without a dedicated sales team can find leads, verify emails, and run campaigns from the same platform, generating pipeline without needing to hire and manage a full outbound function.

Woodpecker Features: Tools to Prospect, Send, and Follow Up

Woodpecker's feature set is organized around deliverability, automation, and personalization, with add-ons available for LinkedIn, lead finding, integrations, and agency management.

Deliverability

• Free Warm-Up: Automatically build sender reputation before sending real campaigns
• Inbox Rotation: Send from multiple email accounts to distribute volume and protect reputation
• Deliverability Monitor: Predict and prevent sending issues before they affect a campaign
• Adaptive Sending: Automatically adjust sending behavior to stay within safe limits
• Domain Audit: Check SPF and DKIM configuration to catch technical issues early
• Spam Words and Links Checker: Flag content likely to trigger spam filters before it's sent

Automation

• Condition-Based Campaigns: Build sequences that branch based on prospect behavior
• Workflows: Automate repetitive outreach tasks and follow-up logic
• A/B Testing: Test up to 5 versions of a campaign to see what performs best
• AI Interest Level Detection: Automatically sort replies by how interested a prospect seems
• Email-LinkedIn-Call Combined Sequences: Blend channels into a single outreach flow
• Manual Tasks: Schedule calls, SMS, or LinkedIn actions alongside automated email steps

Personalization

• Send in the Prospect's Timezone: Time delivery to match when a recipient is most likely to see it
• Spintax and Snippets: Vary message wording and insert dynamic custom fields automatically
• AI Email Writer: Draft outreach copy with AI assistance built into the platform
• Preview and Test: Check exactly how an email will look before sending it
• Compliance Built In: GDPR and CCPA compliant, ISO-certified storage, and CASA Tier 2 certified

These features help outbound teams protect sender reputation, personalize outreach at scale, and manage multichannel sequences from one platform, cutting the time spent stitching together separate prospecting, sending, and warm-up tools.

How to Use Woodpecker: A Simple Guide to Getting Started

Getting started with Woodpecker is designed to take just a few steps, following the platform's own 4-step outbound framework.

1. Start a free trial: Sign up for a 14-day free trial with all features unlocked and no credit card required
2. Connect, buy, or warm up domains and mailboxes: Use existing email accounts or purchase domains and mailboxes with SPF, DKIM, and DMARC pre-configured, then let the free warm-up feature build sender reputation
3. Find or upload B2B leads: Use Lead Finder to search the 1 billion-plus contact database, or upload an existing list to contact
4. Verify email addresses: Run free catch-all email verification to avoid sending to invalid addresses
5. Build a multichannel campaign: Combine cold email with LinkedIn invites, profile visits, DMs, or InMails using condition-based sequencing
6. Personalize with snippets and AI: Add dynamic custom fields, spintax, and AI-written copy to make outreach feel individually written
7. Launch and monitor the campaign: Send the campaign while the deliverability monitor and adaptive sending protect sender reputation in real time
8. Optimize based on data: Review reply sorting by interest level and A/B test results to refine future campaigns

By following these steps, outbound teams can move from a cold, unverified list to a fully running, deliverability-protected, multichannel campaign within the 14-day trial period.

Woodpecker Pricing: Pay Per Contacted Prospect, Not Per Seat

Woodpecker pricing plans are based on contacted prospects rather than per user seat, starting at $7.00 per 100 contacted prospects, with annual billing saving 33 percent.

See Woodpecker plans and pricing →

Woodpecker Deliverability Suite: Land in the Inbox, Not the Spam Folder

Why deliverability matters more than sending volume

Sending more emails means nothing if they land in spam. Woodpecker's deliverability suite is built to protect sender reputation continuously, not just at the start of a campaign.

Free warm-up and inbox rotation: building reputation before it's needed

Free warm-up automatically builds sender reputation over time, while inbox rotation spreads sending volume across multiple email accounts, reducing the load on any single mailbox.

Deliverability monitor and adaptive sending: catching problems before they spread

The deliverability monitor predicts and prevents sending issues before they escalate, while adaptive sending automatically adjusts behavior to keep activity within safe limits, protecting reputation without requiring manual oversight.

Deliverability in action: confidence to scale sending volume

By combining warm-up, monitoring, and adaptive sending into one built-in system, businesses can scale outbound volume with more confidence that campaigns will actually reach a prospect's inbox rather than quietly disappearing into spam. This same principle underpins a solid email marketing services program, where protecting the sending domain matters as much as the message itself.

Woodpecker LinkedIn Outreach: Multichannel Sequences That Combine Email and Social

Why combining email and LinkedIn matters for reply rates

Prospects don't respond the same way to every channel, and relying on email alone leaves potential replies on the table. Woodpecker's LinkedIn outreach is built to combine channels into a single, coordinated sequence rather than running them separately.

Connection requests, profile visits, DMs, and InMails in one sequence

LinkedIn actions like connection requests, profile visits, direct messages, and InMails can be added directly into an email campaign, creating a coordinated, multichannel touch pattern for each prospect.

Built-in safety limits: staying within LinkedIn's boundaries

Built-in security keeps LinkedIn actions within safe limits, helping protect accounts from the kind of aggressive automation that can trigger platform restrictions.

LinkedIn outreach in action: maximizing replies across channels

By mixing cold email with LinkedIn touches in the same sequence, businesses give prospects multiple, varied opportunities to respond, increasing the overall chance of a reply compared to a single-channel approach. Teams running this at scale often coordinate it with a dedicated LinkedIn marketing agency to keep the social side of the sequence on-brand.

Woodpecker Agency Panel: Manage Every Client Campaign From One Place

Why a dedicated agency panel matters for multi-client operations

Managing outbound for multiple clients through the same tools built for a single company quickly becomes unmanageable. Woodpecker's Agency Panel add-on is built specifically for the operational needs of running outreach across many accounts.

Centralized management: bulk actions and one view of all client stats

Agencies get bulk campaign actions like stop, pause, and start, bulk email account uploads, and all client stats visible in one panel, rather than checking each client account individually.

Client access without shared passwords

Clients can connect their own mailboxes without sharing passwords, and agencies can grant client view-only access, keeping account credentials secure while still giving clients visibility into performance.

Agency Panel in action: scaling client operations without scaling chaos

With a separate prospects database, a global blocklist, automated domain audits, and centralized billing, agencies can manage a growing client roster from a single, organized system rather than a patchwork of individual accounts.

Woodpecker Alternatives: Exploring Top Cold Email Competitors

When exploring cold email and outbound automation platforms, it's natural to compare Woodpecker with other established tools. While each platform has its strengths, Woodpecker stands out for its pay-per-contacted-prospect pricing model and the range of features included free rather than gated behind higher tiers.

Is Woodpecker Worth It? A Complete Look at Its Value for Outbound Teams

Woodpecker outreach platform is worth considering for any sales team, agency, or recruiter that runs cold email and LinkedIn outreach as a core part of generating new business. It combines lead finding, email verification, warm-up, deliverability monitoring, and multichannel sequencing into one platform, with pricing based on actual contacted prospects rather than a flat fee regardless of usage.

Its usage-based pricing makes it accessible for smaller teams sending lower volumes, while the free inclusion of warm-ups, Lead Finder credits, unlimited team members, and unlimited email accounts adds real value at every tier rather than gating them behind premium plans. Teams booking meetings off the back of this kind of volume often lean on appointment setting services to make sure replies actually turn into calendar time. With more than 13,000 professionals using the platform, a 4.5 rating on G2, and a 14-day free trial with all features unlocked, Woodpecker is positioned as a strong option for any business that wants outbound prospecting, sending, and deliverability handled from a single platform.

Frequently Asked Questions

Ready to Run Cold Email and LinkedIn Outreach From One Platform?

Explore how Woodpecker can help your team prospect, send, and follow up without switching between separate outbound tools.

Try Woodpecker Free →