Pay Per Click in Google Adwords

Case Study 
Medical Solutions

[device type="macbook"]Google Adwords Report for Medical Consulting[/device]
Project Background
360eMedical is requesting ppc services in order to build successful Google AdWords campaigns create strategic planning for CPC (cost-per-click) campaign. The purpose of the project is to solicit the perception and opinion of 360eMedical growers regarding their digital marketing needs. Due to the type of industry they’re in and location, company was struggling to reach their pay per click goals.

Details

Industry: Business Consulting
Date: May 1, 2017 – Oct 31, 2017
Service Provided: Google Adwords

360 eMedical Solutions, bringing fresh insight and leadership to assist Healthcare practices develop a clear, systematic approach to transform into a Lean Office!

How We Helped

Before formulating any digital strategies, we uncovered that the existing adwords process was not optimized for lead generation. In order to fix this issue, we managed previous account data and designed a pay per click strategy in google adwords that simplified this process drastically. We performed in-depth ad group analysis to identify the right strategy for each services – practice risk management, digitization services, electronic health records (EHR) & electronic medical records (EMR), in order to make the most of their budget. Once the process was optimized, we then launched a comprehensive recruiting marketing strategy on Google Adwords.

Once a campaign was active, it needs to be managed to ensure that keywords are delivering the highest level of ad clicks. Our team increased service groups relevance to push higher results on lead generation.

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Search Only Campaign

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Call Only Campaign

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Display Campaign

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Remarketing Campaign

The Results

Since beginning work with 360 eMedical Solution, our paid search strategy has seen progress in conversion metrics:


A driving metric behind the incredible improvements in ad spending, which translated in significantly higher keyword quality scores and ad relevance. Specifically, this project was:
– Assess the reasons people choose to became a customer of company
– Determine the best methods of successful search network campaign and related
project information to the audience
– Determine demographic and targeting methods for search campaign
– Assess growers’ visits about the visitor and how it will impact the company
  • Increase in Conversions – 744%
  • Decrease avg. CPC by 39%
  • Increase in Clicks – 79%

Client's location

Palo Alto, California 94303

Time limit

6 Month

Goal

Lead Generation

Let’s Get Started

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