Pay Per Click in Google Adwords

Case Study 
Fiberglass Pools Store

[device type="macbook"]Google Adwords Report for Fiberglass Pool Store[/device]
Project Background
Fiberglass pool store needed to focus on developing their online presence. They knew that traditional marketing strategies like radio, direct mail and yellow pages were ineffective, yet they didn’t have a better solution to give them full control of their digital marketing strategy. Store wanted to access the google online market with their new website. Fiberglass pools store approached DiscoverMyBusiness to help them build their brand, and presence online.


Industry: Pools & Spa
Date: September 1, 2017 – Today
Service Provided: Google Adwords

Over the past years pool construction company, is one of the largest in-ground pool companies in the Australia, located in industrial heart of Melbourne. Utilising advanced construction techniques and products developed in the pool industry enabled to manufacture its range of pools to exacting Australian standards.

How We Helped

Pools store in Melbourne need of someone to help properly set up their Google Adwords account and fix current issues with service strategy in online presence, We helped setting up search campaigns, dynamic remarketing and call only campaigns in Google Adwords. We builded the account to improve the ability to target conversions, on top of this we created several new strategies for new services to help broaden the paid advertisements for installation services and leads who want to by pools.

Making our research and analyze from previous client, DiscoverMyBusiness successfully helped company increase their brand visibility, getting lead for installation and design services, and for local audience who wanted visit showroom store


Search Only Campaign


Call Strategy


Retargeting Campaign


Brand Campaign

The Results

Since beginning work with Fiberglass Pools Store, our paid search strategy has seen fantastic progress in desired metrics:

Above are the results achieved after just 7 month work on PPC management
– 16,300 Clicks
– 231 Contact form Leads
– 196 Phone Calls
– Reduce avg. CPC by 31%
The above case study is just one example of many where DiscoverMyBusiness have managed an increase in conversions and sales value!
  • Increase in Clicks – 172%
  • Increase in Impressions – 105%
  • Increase in Conversions – 240%

Client's location

Ravenhall VIC 3023

Time limit

7+ Month


Lead Generation

Let’s Get Started

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