Pay Per Click in Google Adwords

Case Study
Pediatric Dental Office

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Google AdWords Report for Pediatric Dental Office

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Project Background

Pediatric dental office had never worked with pay-per-click advertising strategy before, only traditional marketing and referrals from current clients, and our team was hired to help creating an effective google AdWords strategy. Pediatric dental office looking to growth their leads and increase online visibility for their brand and service, our team made sure that they were on the right track for success.

Details

Industry: Dentistry
Date: May 22, 2017 – Today
Service Provided: Google Adwords

Pediatric dental office any holistic dentistry. Originally founded in lower Manhattan which became very popular with local parents who loved holistic and preventative approach. As a result dental office have now the large practice in downtown.

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How We Helped

With the aim of generating high quality leads, we set specific AdWords campaigns strategy. Our initial research revealed that competitors spent budget for irrelevant service, and non-performing keywords. We performed in-depth ad group analysis to identify the right strategy for each services (pediatric dentistry, cosmetic services, implants, and braces) in order to make the most of their budget. Our team agreed on feedback participation with dental office to monitor the quality of incoming leads.

DiscoverMyBusiness identified gaps in competitor strategies, diversified targeted search terms and increased service groups relevance to push higher results on lead generation.

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Search Only Campaign

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Call Only Campaign

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Display Campaign

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Remarketing Campaign

The Results

Since beginning work with Pediatric Dental Office, our paid search strategy has seen fantastic progress in desired metrics:

A driving metric behind the incredible returns and efficiency improvements was ROI, which translated in significantly higher keyword quality scores and ad relevance. We launched a pay per click strategy on Google Adwords and after around 12 calendar days, we generate almost 27 calls, and 2 paid client with private payment. Overall first month strategy provide pediatric dental office with 21 lead forms and 55 phone calls.