Pay Per Click in Google Adwords

Case Study
Safety Supply Store & Construction PPE Supplies

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Google Adwords Report for Safety & PPE Supplier

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Project Background

They run a successful offline wholesale, business to business, business to clients operation and were looking to grow the business. They wanted to access the google online market with their Netsuite Website Integrated with Custom Payment System. PowerPak Civil & Safety approached DiscoverMyBusiness to help them build their brand, and presence online.

Details

Industry: Business & Industrial
Date: Jul 1, 2017 – Dec 31, 2017
Service Provided: Google Adwords

PowerPak Civil & Safety the number 1 rated safety supply store for construction personal protective equipment supplies in NY and beyond. Family owned business, they has been serving US companies and clients with safety and PPE for more than 25 years.

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How We Helped

PowerPak Civil & Safety need of someone to help properly set up their Google Merchant account and fix current products feed with more than 2000+ products, but the area of need is in setting up the various shipping zones and ensuring their feed is uploaded and accepted. We helped setting up shopping campaigns, dynamic remarketing and other campaigns in Google Adwords. We builded the Google AdWords account to improve the ability to target conversions, on top of this we created several new campaigns for new target keywords to help broaden the paid advertisements for seasonal and regional differences.

DiscoverMyBusiness developing our own industry research process and using in-house technology, identified gaps in competitor strategies, diversified targeted keywords and increased ad relevance to push B2B sales.

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