It is important to know – that great content should be created by a professional, one who understands the content structuring and can also identify the main principles of your business. It is possible that promotion agencies, journalists or even freelance writers can create that content, however most likely the results will not be as strategic and targeted around your business end goals. 

It’s not just about writing for the sake of developing a post. Targeted content marketing serves a core purpose. As a result, it requires a specific set of skills. Your content marketer needs to be well-versed on various niches and topics in addition to having a strong understanding of the inner workings of online marketing and search engine optimization just as an example. We believe that there are certain advantages to sales professionals helping to develop content given the relationship they establish with a potential client early on and their awareness of specific customer pain points. 

Here are 10 ways to make your online content more effective:

1. Have A Plan.
Before meeting with clients have a plan before you do anything within your strategy. This will make your future project more targeted and results oriented. 

2. Identify The Benefits.
Clients are always wanting to know the exact strategy and how you can help them. Hence, everything relevant to your business has to be well presented, otherwise it will be hard to create high-end online content and promote it across multiple online platforms.

3. Make It Easy To Understand.
After reading the first paragraph the reader must want to finish reading your content. Do not attempt to use complicated techniques. If you cannot explain your content in the most basic terms – then throw it out because it is not working. Ask yourself – could a child understand what I am trying to communicate? 

4. Define One Simple Idea.
The ultimate guide in repurposing content-rich material is to build posts around one simple idea. The most important for copyrighting is to identify it, phrase it and approach the client with it. If you have a few ideas, then work thoroughly on only one and write write additional posts for the others.

5. Keep It Simple.
Write in plain English that is easy to read and can be understood by anyone. When the content is ready, proofread it by reviewing and correcting the areas that might sound confusing.

6. Create An Eye-Catching Headline.
Creating a short and catchy headline with a subheader is already half of the battle. The goal is to grab the reader’s attention and get them wanting to learn more. The role of your headline is crucial, just by reading it, the reader will instantly decide if they want to continue reading the rest. It is important to get their attention just with the first line.

7. Develop Unique Content.
Do not try to copy and paste someone else’s post or content. Search engines do not like that. You can read Digital Millennium Copyright Act.

8. Establish A Dialogue With Readers.
Ask questions and engage them by participating in the conversation. Make them feel that their opinion matters.

9. Testimonials.
They always play a major role in attracting new clients and customers.

10. Web Page Design.
It is very important to make your website user-friendly by configuring pages with the right colors, letter size and style – all very important. This way reading your content will not feel boring and harsh on the eyes.

Writing good marketing content is a back-breaking task for most companies and it usually requires serious preparation. Of course, you can try doing it by hiring a PR agency, a journalist writer or you can simplify your life by contacting with us!