Top 4 Google Ads Extensions Your Business Should be Using

Google Ads formerly Google AdWords is a beast to manage. Here is Tip of the Day – Best Google Ads Extensions for Your Business
There is a lot of fighting going on with Google Ads Extensions for specific businesses and some one stared probably asked this questions: “I have extensions set up for my ads, but they don’t always show in the right ad group?”; “I want to add or remove some of my ad extension, need help!” etc. Increasing your ad content with extra information giving people more reasons to click on your business and choose your services. Ads extension typically increase an ad’s CTR (click-through-rate) by few percent, you can watch this video below to learn how your Google Ads Extensions can create value:

There is 10 Google Ads Extensions and all of them have 3 levels how you can set them up:

– Account Level
– Campaign Level (Best Choose)
– Ad Group Level

However, mostly extensions are chosen automatically by Google go to account level. You can switch Google Ads Extensions to campaign level, and with some extra content ideas you can implement and optimize extensions for more clicks, conversions and results. We will showcase only BEST ads extensions!

1) Sitelink Extension
Google Ads

This Google Ads Extension working as extra content for your website pages, if you advertise your corporate website Sitelink Extensions are a great way to add more links to your ads by pointing to specific pages on your site. The big advantage of sitelink extensions are that they encourage more meaningful clicks and the searchers can jump directly to the page content on your site most relevant to them.

Our recommendation is to use only 2, 4, 6 site link extensions at the camping level. Don’t forget to fill out main sitelink text, 2 descriptions and urls. If this is “About Us” use description from your website. If this is “Contact Us” use from contact us page on your website, etc.

2) Callout Extension
Google Ads

This Google Ads Extension is the easiest one to set up, if you know your business bullet points, tips, and results – just type them here you have only 25 characters.

Our recommendation is to use 3-5 callout extensions at the camping level.

3) Structured Snippet Extension
Google Ads

You choose where to add them, decide what type of information potential customers will find most valuable, and schedule when you’d like them to appear.

Our recommendation is to create 2 structured snippet extensions at the campaign level
with 3-5 values each

4) Call Extension
PPC

As the name suggestions, call extension attaching your business phone number to your Google Ads search ads, which can increase CTR and phone calls from ads. Putting in the easiest way: when their device can make calls a clickable call button will appear.

Our recommendation is to use one phone number with preferences to mobile device. NOTE – don’t create call extension for call only campaigns!

If you need any help with Google Ads please let us know, we here to help you.

P.S. Like, Comment and Share

Pay-Per-Clicks for Political Campaigns

Pay-Per-Clicks for Political Campaigns26JANUARY, 2022 Google Ads for Marketing Digital Marketing for Political Campaigns Political & Election Campaigns Promotion Political campaigning has penetrated all levels, but most especially the digital world. One of the most...

How Google Ads for Political Campaigns are Changing This 2022

How Google Ads for Political Campaigns are Changing This 202214JANUARY, 2022 Google Ads for Marketing Digital Marketing for Political Campaigns Political & Election Campaigns Promotion Google Ads might have been specifically designed for B2C companies, but it's also a...

5 Reasons to Use Video Content Marketing in Campaigns

5 Reasons to Use Video Content Marketing in Campaigns 6 JANUARY, 2022 Video Content Marketing Digital Marketing Market Campaigns Videos are on-demand snippets of interaction designed to grab attention and convey information quickly. A well-made video can give your...

Everything You Need to Know About Handshake Domains

Everything You Need to Know About Handshake Domains29DECEMBER, 2021Digital Marketing Search Engine Optimization Content Marketing Handshake Domains (HNS) are the new way for online businesses to connect with customers. In this post, we will discuss everything you need...

6 Benefits of Marketing Automation to Your Business

6 Benefits of Marketing Automation to Your Business27DECEMBER, 2021Marketing Automation Digital Marketing Google Ads Marketing automation is crucial for streamlining sales and marketing processes. Sometimes referred to as "digital business operations," they help...

5 Best Practices to Apply for Successful PPC Campaigns

 5 Best Practices to Apply for Successful PPC Campaigns16DECEMBER, 2021Pay-Per Click Google Ads Digital Marketing Despite having a stunning website design, you’re not making the most of your investment if your analytics are down. Remember: the internet is filled with...

How You Can Use Logos in Digital Marketing Strategies

How You Can Use Logos in Digital Marketing Strategies9DECEMBER, 2021Digital Marketing Google Ads Pay-Per Click The United States has over 302 million Internet users in 2021. The number is expected to grow further to 321 million by the end of 2025. Around 230.5 million...

The Best Time to Hire a Google AdWords Professional Service

The Best Time to Hire a Google AdWords Professional Service2DECEMBER, 2021Google AdWords Google Ads Digital Marketing The reach of Google AdWords is phenomenal at 80 percent of internet users. The good news is that pay-per-click (PPC) advertisers only pay when someone...

How Does a Social Media Outage Impact Digital Marketing

How Does a Social Media Outage Impact Digital Marketing?25NOVEMBER, 2021Social Media Social Media Marketing Digital Marketing A social media outage can affect millions of customers and damage many businesses and their digital marketing campaigns. For instance,...

5 Workflow Automation Benefits That Make Tasks Easier

5 Workflow Automation Benefits That Make Tasks Easier18NOVEMBER, 2021Google Ads Account Pay-Per-Click Advertising Digital Marketing Services Completing tasks that are too difficult reduces a business's potential productivity frustrates employees and pushes customers...

Let’s Get Started

Pin It on Pinterest