There can’t be a better tool for online marketing than Google Ads. Whenever anything related to your product or services is searched on the internet, your ad would appear before the prospective customer and the conversion rate could be as high as 4.40% on the search network.

This is why it is important to ensure that your account is not suspended for any violation of advertising policies of Google.

One of the most common reasons behind account suspension is Circumventing Systems Policy. As a user, it becomes important for you to know what it entails because it is almost impossible to get your account back if you circumvent system policy.

So, let’s know what is circumventing Google’s advertising systems and processes.

Circumventing System Policy Violation

Google will suspend your account if any attempt or action is taken to interfere or deceive Google’s system and policies.

This violation can be done by the user in many ways:

• Displaying different content to certain users

This practice of showing different content to selected users including Google is known as cloaking. A user attempts to do this for hiding his non-compliance with the Google ad policies. 

Do not try to restrict access to the landing pages of your site which can make it difficult to review your site. Similarly, avoid redirecting the user to non-compliant content as it would result in circumventing the policies.

If you provide different versions of the same content according to the user’s internet service provider, you do not need to worry as it would not be called cloaking until the content is substantially the same, and its review could be done by Google.

• Continuous policy violations

Your account would be suspended if you do repeated policy violations on Google Ad. Never post disapproved ads that violate policies by creating new accounts!!

• Bypassing enforcement mechanisms

Avoid producing different versions of disapproved ads by creating variations in text, videos, or images as it can lead to your account suspension. Google Ad strictly prohibits bypassing enforcement mechanisms.

• Abusing Google Ad system

Sometimes users attempt to log into the Google Ad system again after getting their account suspension. Further, users try to non-compliant content on their product features. 

You should not abuse the Google ad system as it could lead to permanent account suspension, and you won’t be able to advertise on that platform again.

• Providing false information

Google Ad conducts verification programs to ensure the authenticity of the user and its products or services. Do not submit wrong information intentionally in these verification programs as Google could suspend your account on false verification!!

• Using a prohibited word or a trademarked term

Your ad could get disapproved if you have used a term similar to a trademarked or prohibited word. Your account would not get suspended completely in this case as you would simply be required to remove that term and get your ad approved after an automatic review.

Note: We have mentioned the necessary steps required to keep your account secured from circumventing system policy. Make sure you follow them and have an uninterrupted campaign with Google Ads!

In case you want further help our Google Partner Team can help you restore your Google Ads account and If you have any further questions regards to suspension due to circumventing system policy, you can contact our Google ads suspended team.