Pay-per-click (PPC) ads have long-time been proven to be incredibly effective at what they do. If you are unaware of what PPC is, it is essentially a marketing strategy where ads are shown to various online users, and the business only pays when it is clicked. Thanks to this fact, it is one of the more cost-effective ads out there. However, this can sometimes become expensive.

If you didn’t know that PPC can be expensive, then you’re in the right place! Today, we’re going to share with you some various facts about PPC that you may not have known:

1. PPC Is One of the Most Popular Forms of Online Advertising

According to a report by eMarketer, PPC ad spending in the United States is expected to reach $32.96 billion in 2019. That’s a lot of money!

2. PPC Is an Effective Way To Drive Traffic to Your Website

A well-run PPC campaign can result in a significant increase in website traffic. In fact, a study by WordStream found that PPC can result in a traffic increase of up to 200%.

3. PPC Can Be Expensive

The cost of a PPC campaign can vary depending on a number of factors, but it’s important to remember that you’ll be paying for each click on your ad. This means that if your ad isn’t well-targeted, you could end up spending a lot of money without seeing any results.

4. PPC Can Be Used to Target Specific Demographics

One of the great things about PPC is that you can use it to target specific demographics. This means that you can tailor your ads to reach the people who are most likely to be interested in your product or service.

5. PPC Can Be Used to Target Specific Locations

Another great thing about PPC is that you can use it to target specific locations. This can be useful if you’re a local business or if you’re targeting a specific country or region.

6. PPC Can Be Used to Target Specific Devices

You can also use PPC to target specific devices, which can be useful if you want to reach people who are using a particular type of device. For example, you could use PPC to target people who are using smartphones.

7. PPC Can Be Used to Target Specific Keywords

One of the most important things to remember about PPC is that you can use it to target specific keywords. This means that you can pick a specific keyword that you want your ads to show up on, and users who search for such keywords will be shown the ad.

Conclusion

Did you find any of these facts surprising? If so, that’s great! Now you know more about PPC. Either way, if you haven’t implemented PPC marketing campaigns for your business, you should consider doing so. They can be adapted to essentially any budget and need to help you grow your online presence and bring more customers to your digital doorsteps. If you are unable to do that, feel free to reach out to a digital marketing agency for help! They can offer you the services you need to make the most out of PPC.

Discover My Business is a digital marketing agency that offers PPC, web design, and various other online services. If you are looking for the best pay-per-click advertising company in New York, work with us today!

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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