Conversion Vs. All Conversions: Which Is Better for Google Ads Tracking

15

NOVEMBER, 2022

PPC Advertising
Digital Marketing Tips & Tricks
Digital Marketing Agency

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Google Ads only tracks the conversions that come from the ads, not all of them. This can be deceiving because not every conversion is always profitable for the business. Some advertisers believe that All Conversions are better than Conversions because they not only measure sales but also take into account other conversions like page views and email signups.

 

Conversion tracking is a great way to see how well your PPC campaigns are doing in terms of generating leads or sales. All conversions, on the other hand, give you a more holistic view of how your website is performing overall.

Here, we’ll give a brief comparison of the two:

 

What Is Google Ads Conversion?

 

Conversion tracking is an essential tool for businesses that use Google Ads. It allows businesses to see which of their ads are working and which ones need improvement. It also allows companies to track their return on investment (ROI) for each ad campaign.

 

What Is Google Ads All Conversion?

 

Google Ads is an advertising platform that allows businesses to create and run ads on Google’s search engine and other sites across the web. The All Conversions metric in Google Ads measures the total number of conversions that occur on your website, regardless of whether they were initiated from an ad click or not. This metric is helpful in understanding the overall effectiveness of your Google Ads campaigns in driving conversions on your website.

 

When Should Conversion or All Conversion Be Used?

 

Should we use the “Conversions” or “All Conversions” reporting metric when running Google Ads campaigns? The answer depends on your campaign objectives.

 

The “Conversions” metric in Google Ads only counts conversions that were assisted by your ads. This means that if someone saw your ad and then later converted on your website without clicking on your ad, that conversion would not be reported in the “Conversions” column.

 

The “All Conversions” metric in Google Ads reports on all conversions that happen on your website, regardless of whether they were assisted by your ads or not. This means that if someone saw your ad, then later converted on your website without clicking on your ad, that conversion would still be reported in the “Conversions” column.

 

So, if your goal is to track all conversions and leads that happen on your website, regardless of whether or not your ads assisted them, you should use the “All Conversions” metric. But if your goal is to track only conversions that were assisted by your ads, you should use the “Conversions” metric.

 

If your goal is to track sales, then you should use the “Conversions” metric. This metric will track any sales after someone clicks on your ad. It will allow you to focus on data that will help you improve your ROI.

 

On the other hand, if your goal is to track not only sales but also leads, then you should use the “All Conversions” metric. This metric will track any leads that occur after someone clicks on your ad, even if they don’t end up purchasing anything. It means you can use the valuable information to improve your campaigns and drive more qualified leads to your website.

 

Conclusion

 

Two types of conversions can be tracked with Google Ads: conversion and all conversions. A conversion is when a customer completes a desired action on your website, such as making a purchase or signing up for a newsletter. All Conversions, on the other hand, is a catch-all metric that includes all interactions that a customer has with your website after clicking on your ad. This could be anything from viewing a product page to adding an item to their cart.

 

The good news is you can always work with the best Google Ads management company in your area that can help you with everything that has to do with your Google Ads, including tracking them.

 

If you’re having trouble understanding your Google Ads tracking data, Discover My Business can help. We are the best Google Ads agency in the US, and analyzing Conversions and All Conversions is something we’ve been doing for years, so we’re confident we can be of assistance.

 

Hope this helps. Please let us know if you have any other questions in this regard, we’ll be happy to assist further!

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