If you’re looking to improve your PPC performance, one effective strategy is to bid on your branded keywords. Even though you may already have a high organic Google listing, bidding on your branded keywords can still provide a good return on investment. If you’re feeling hesitant to spend money on branded keywords, this article will shed light on why that is a good idea.

Here are seven good reasons to actively bid on branded keywords.

1 – Improve Your Account Grade

One of the most important reasons to bid on your branded keywords is to improve your account grade. The higher your account grade is, the better your PPC performance will be. If you’re not familiar with what your account grade is, it’s a number that Google assigns to every account. This number lets you know how well your account is performing. The higher your account grade is, the better your performance is. If you’re not bidding on your branded keywords, your account grade will be lower.

2 – Improve Your Quality Score

Another reason to bid on your branded keywords is to improve your quality score. A quality score is a number that Google assigns to every keyword. This number lets you know how relevant your ads are to the keyword. The higher your quality score is, the more relevant your ads are to the keyword. The more relevant your ads are to the keyword, the lower your cost per click will be. The lower your cost per click is, the more likely your ad will be shown to people who are searching for that keyword.

3 – Get More Clicks

If you’re not bidding on your branded keywords, you’re missing out on clicks. When someone searches for your brand name, your ad will not be shown unless you’re bidding on your branded keywords. If you’re not bidding on your branded keywords, you’re missing out on an opportunity to get more clicks.

4 – Get More Sales

Not bidding on your branded keywords will have you missing out on sales. When someone searches for your brand name, they’re already interested in what you have to offer. If you’re not bidding on your branded keywords, you’re missing out on an opportunity to get more sales.

5 – Get More Brand Recognition

If you are looking to better your brand recognition, bidding on branded keywords will get you closer to achieving this goal. When someone searches for your brand name, they’re already familiar with your brand. If you’re not bidding on your branded keywords, you’re missing out on an opportunity to get more brand recognition.

6 – Control the Marketing Message

You have control over the marketing message when you bid on branded keywords. When someone searches for your brand name, you have the opportunity to show them the message you want them to see. If you’re not bidding on your branded keywords, you’re missing out on an opportunity to control the marketing message.

7 – Stay Ahead of the Competition

When you bid on branded keywords, you have the opportunity to stay ahead of the competition. If your competition is not bidding on its branded keywords, they’re missing out on an opportunity to get more sales. 

Conclusion

Bidding on branded keywords is a smart way to get more sales and stay ahead of the competition. If you’re not bidding on your branded keywords, you’re missing out on an opportunity to get more sales and a bigger bottom line in the long run.

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