These Are the 2 Essential Adwords Tips for Law Firms

Unlike in other industries, people rarely look for law firms online. So, when they do, it usually signifies that they require law services immediately. Unfortunately, there are plenty of other law firms online that are fighting to get clients. It is rare for people to search for legal-related terms, so when someone finally does, the competition soars.

AdWords is an online advertising platform by Google, which helps businesses get to the top of the search engine results pages (SERPs) via paid advertisement. If you want to stand out against your competitors, you should consider putting ads in AdWords.

Here are two tips you can follow to get successful results from your AdWords ads:

Tip #1: Bid for profitable keywords

Most law firms bid for the same keywords in AdWords, making its bid rate and ad costs relatively high. Aside from being expensive, you cannot guarantee your place on those keywords since everybody seems to use it.

To make your law firm stand out, consider avoiding those keywords, and maybe settle on more profitable keywords first. Profitable keywords may or may not be what you are trying to rank in or have the highest volume on, but it may give you the most conversions. You will probably get more clicks and conversions with these keywords as there isn’t much competition there. You will be able to rank sooner or later, but you need to get your foot in the door first, so to speak.

Also, this is more practical and cost-effective than bidding on popular and common keywords without the assurance that your website will rank and receive ad clicks and conversions.

Tip #2: Craft unique ad copy

Most law firms’ ads seem to be carbon copies of each other. They only put down basic information in their ads, the kind of information that they know their competitors use as well. If you try to follow this trend, you will not get the best results.

What you should do is to craft unique ad copy for your business. Make it stand out by mentioning your specialization and other essential details that you think your client should know. You’ve probably included these on your landing page, but mentioning it on your ad copy will definitely get you more clicks.

You know that when someone searches for a law firm online means that they are serious about doing business. To make your law firm stand out, let them know that your business is no-risk and that they can trust and rely on you.

Some of the no-risk benefits that you should mention are:

  • Free consultation
  • Service pricing
  • Years of experience
  • Specialization
  • Number of cases won
  • Awards and recognition

No matter what their intention in hiring a lawyer, you should make consumers feel protected and secured in your hands from the get-go. Let them know that you are someone they can fully trust and rely on.

Conclusion

AdWords is one great advertising platform where law firms can effectively advertise their businesses. However, the competition there is high, and bidding for relevant keywords may be expensive. To make your firm stand out, learn how to search for profitable keywords. Not only will it save you money, but you may rank higher with these. Additionally, make sure to create a unique ad copy that highlights your best services and gives potential customers assurance of no-risk.

If you manage a law firm and are looking for the best AdWords management company in New York, get in touch with us now. Our AdWords consultant will help you increase your ad clicks by reaching the right audience!

Working With Google AdWords Ranking in the Digital Space

Working With Google AdWords Ranking in the Digital Space23JUNE, 2022PPC AdvertisingDigital Marketing Tips & TricksDigital Marketing Agency According to Google, AdWords is likely the company's primary source of revenue. This program helps marketers and business...

Ways to Help You Get the Most Out of Pay Per Click (PPC)

Ways to Help You Get the Most Out of Pay Per Click21JUNE, 2022PPC AdvertisingDigital Marketing Tips & TricksDigital Marketing Agency Pay Per Click (PPC) advertising is a critical tool for businesses with a digital presence, whether in retail, where the e-commerce...

Marketing Automation Solutions For Boosted Customer Experience

Marketing Automation Solutions For Boosted Customer Experience16JUNE, 2022Marketing AutomationDigital Marketing Tips & TricksDigital Marketing Agency Using software to automate your marketing across several internet platforms is known as marketing automation....

PPC Advertising’s Ethical Implications – How You Can Overcome Them

PPC Advertising's Ethical Implications - How You Can Overcome Them14JUNE, 2022PPC AdvertisingDigital Marketing Tips & TricksDigital Marketing Agency The issue of PPC and whether it’s ethical or not has always been around. People and businesses do wonder if it is...

4 Simple Signs That PPC Is Ideal for Your Business

4 Simple Signs That PPC Is Ideal for Your Business19MAY, 2022PPC AdvertisingDigital Marketing Tips & TricksDigital Marketing Agency It's good to look for indicators to know whether certain digital marketing strategies are working for your business. PPC marketing...

5 Ways a Video Production Company Can Boost Video Marketing

5 Ways a Video Production Company Can Boost Video Marketing12MAY, 2022Video Content CreationDigital Marketing Tips & TricksDigital Marketing Agency Nowadays, companies need to have a website because it's an excellent way of reaching more customers. For this...

PPC-Friendly Features You Can Find in Google My Business

PPC-Friendly Features You Can Find in Google My Business05MAY, 2022PPC AdvertisingDigital Marketing Tips & TricksDigital Marketing Agency Google My Business is a valuable tool for advertisers, and its compatibility with pay-per-click ad campaigns is one of the...

How Effective Is Video in Advertising

How Effective Is Video in Advertising03MAY, 2022Video Content CreationDigital Marketing Tips & TricksDigital Marketing Agency When it comes to digital marketing, video is an ideal medium. As of this moment, YouTube boasts that users are watching four billion...

The Benefits of Automated Integration for Organizations

The Benefits of Automated Integration for Organizations 13 APRIL, 2022 Google Ads Account Pay-Per-Click Advertising Digital Marketing Services Businesses now more than ever have a lot of data at their disposal. In many cases, this data does not talk to other data in...

Best Practices for Putting up Effective Bing Advertisements

Best Practices for Putting up Effective Bing Advertisements 06 APRIL, 2022 Google Ads Account Pay-Per-Click Advertising Digital Marketing Services As you go through your day, you probably use Google a lot: to check the weather, find quick answers to everyday...

Pin It on Pinterest