Today, a lot of companies use Facebook to advertise their business. There’s no doubt that it’s become a competitive market, but that doesn’t mean you won’t have a chance. All you need is the right strategy, and one effective component is paid Facebook ads. 

Using Facebook ads as part of your digital marketing strategy is proven effective. In fact, the social media channel has become one of the most used advertising channels for professionals and novice users today. In this post, we’ll talk about some things you need to know about paid Facebook ads. 

Ad Targeting

A great way to cultivate specific segments of your audience is through ad targeting. When you know and understand your target audience, you can implement laser-focused ad targeting by channeling your paid ads through these four categories: 

• Behaviors: These are activities done on and off of Facebook. It lets you know which device users are using, their purchase intent, etc. User behavior is constructed from Facebook and offline activities provided by trusted third-party providers. 
• Demographics: These can target your FB ads to people based on the content they share on their profile. 
• Location: You can reach out to people in specific locations by country, state, city, and zip code. In addition to that, you can eliminate specific locations as well. 
• Interests: These are identified from information that the user has added to their pages, timeline, along with their likes and clicks. 

Custom Audience

You can target your ads on the platform to existing customers or prospective clients using the information that you already have. For one, you can create an advanced website custom audience with the use of the Facebook Pixel. 

Since some visitors are more valuable than others, Facebook will let you determine which users are more likely to convert over a lead. To use Facebook Pixel, you need to embed a code within your site. Once done, you will be able to deliver the ads to people who have been to tour sites based on several factors like frequency, dynamic dates, aggregated values, and inclusion or exclusion of devices. 

Ad Placement

Where your ads are placed is important. Here are some things to know: 

• Right-hand column: This is lower in cost but low in performance as well.
• Mobile newsfeed: This is effective for app installs but difficult for site conversion.
• Newsfeed: This is a good placement for higher engagement and conversion. 

When using Facebook ads, there are also some key metrics you need to follow: 

• Reach: You need to know the number of users you’re reaching on the platform.
• Cost Per Action: Make sure this metric is low to ensure your ads are profitable.
• Likes: Don’t focus too much on the likes, but it’s essential that you track this as well. 
• Frequency: Check how frequent users have seen your ad. If it’s been seen many times but only resulted in minimal actions, you might need to change the design of your ad.

Boost Your Facebook Ads

Facebook ads are one of the most effective digital marketing strategies… when done right. That’s why if you don’t know how to navigate your way around this, or you think you could use some help, don’t hesitate to hire an expert. That way, you can guarantee the best results. 

Discover My Business is a full-service digital marketing and PPC strategy company. Get a free consultation today!